I guess the anti-woke crowd is having a hard-on rn. I don’t play ubisoft’s games but I know a lot of good persons who work there around Quebec, and many of them fear losing their jobs.
This isn’t about being diverse. It’s about making bad games.
As a matter of fact, the new assassin’s Creed is so offensive that the Japanese government is in an uproar about it.
Ubisofts attempt to be so inclusive and sexually neutral is what’s making their games bad because they’re stifling good game design in the process.
That’s not to say that it’s not possible to make a good game while adhering to diversification and inclusion.
Hellblade and horizon zero Dawn are two excellent examples of incredibly good games that don’t expound sexism. Hell, look at destiny 2. They handle these kinds of situations perfectly!
But to simply imply people are upset because they don’t like “woke politics” is a gross over simplification of what’s happening to Ubisoft!
Neither of us said that people are ONLY upset because “woke politics”. Original comment is saying that those people are probably celebrating right now because they were “right” and I’m simply pointing out that whenever this happens, the anti-woke crowd think that it’s because of the woke politics. There are plethora of reason to be upset with Ubisoft, just like there were plethora of reasons to not play concord.
Nah, the Japaneses government doesn’t care about fictional characters in a videogame. Neither are French-Canadians mad about being depicted as mimes with bread sticks in South Park.
Oh and “it’s about making bad games” . The GAME ISN’T EVEN OUT YET. Just don’t buy it and stop crying because there’s a black character in fictional universe or because you don’t want to fuck the main protagonist of Star Wars game (I personally find here damn hot btw lol).
They already delayed the release due to so much negative feedback. It’s going to be a bad game. There should never have been a black person in this game at all. It’s 1600s Japan. It makes no fucking sense!
There are so many layers as to why Ubisoft is going through what it’s going through I don’t have the energy to express it here in this comment.
I can assure you, however, if they worried more about making good games and less of inclusion politics their stock would be worth a lot more than 2 bucks!
Why can’t you people can’t just fucking move on with you life and play other games? The fact that there’s a new Assassin or Star Wars doesn’t erase the previous ones, go play the previous ones, the “good” ones.
It’s going to be a bad game.
Says who? Your just a rando on the internet who has not played the game, why do you think your opinion maters?
There should never have been a black person in this game at all. It’s 1600s Japan. It makes no fucking sense!
IT’S A GAME, nothing makes fucking sens. Why do accept it when it’s some white dude becoming the chosen one and saving a bunch of indigenous, but rip you shirt the when a black guy (based on a real life character!!!) is one of the protagonist of a game set in a FICTIONAL Japan. It’s not real dude, people have the right can make up stories inspired by real things.
I don’t have the energy to express it here in this comment.
Nobody ask you too lol. We all have youtube, if we want to hear some white dude’s (with no expertise in nothing) ridiculous outrage about a stupid videogame company, we know where to find it.
I really don’t get you gamers people. There are dozens of causes that are worth defending, why is the only fucking thing that makes you active is when there’s a black man or a woman you don’t feel like fucking in a game? That’s pretty sad and pathetic if you ask me. Just go play something that fits you narrow world view. Meanwhile, Steam rips off all creators of 30% of their revenue while employing 20 people, but you people get wet whenever your hear their name. If you want to be mad at capitalist business, at least try to find something else than “black charcater” doesn’t make sens in a universe where you can walk on walls and kill 20k people by yourself.
So let’s just address the meta here real quick. There was a comment on Lemmy to which I responded. In context the genesis of this comment is in reference to Ubisoft and the general state of inclusion politics in gaming today.
You are questioning the fundamental motivation as to why I have an opinion on the subject matter that is presented to me under the protest that “it’s just a game”.
I mean why even have an opinion? Why formulate thoughts? Why have any kind of discussions?
I am abreast of what is happening generally in gaming and the industry surrounding it because I’m interested in these things. I like playing video games.
I also have other interests. For example, I’m fairly good at playing the guitar, so there’s a lot of content in my social media about guitars and music.
I also find it entertaining to watch flat Earth debunking videos on YouTube to pass the time.
The reason I care about assassin’s Creed in particular is because I’ve been playing the game since the very first one. I like the franchise. I like the video games and watching it get ruined because of inclusion politics is heartbreaking.
Moreover, they already have the game. It’s already been made. Therefore I have the right to criticize it. Simply stating “it’s just a game” isn’t helpful.
I don’t care if there’s black people or women or LGBT people in video games. I could absolutely care less about that as long as it’s relevant to the game. If they’re just including it to be inclusive, then it’s a meaningless gesture. It brings down the game. It brings down the IP and it brings down the company that does it.
Furthermore, people play video games for a reason. Either it be escapism or immersion or simply to pass a small amount of time till whatever else they have to do. Seeing these inconsistencies in the game breaks that immersion it no longer becomes entertainment. It becomes a political statement which I have very little interest in when it comes to my entertainment.
You can pretend to be on your high horse all you want. I have no interest in seeing inclusion politics in my entertainment. It serves no beneficial purpose except to elevate the egos of people like you to make you feel as though something is being included.
Pure nonsense.
Also the new Star wars game which I don’t even remember the name of sucked universally. It didn’t make any money because people didn’t have any interest in it specifically and exclusively because of the inclusion politics added into the game. Also the main character is fucking ugly.
In response to the whole bit about the Japanese government, it seems that the quotes were taken way more seriously than they should have been. Pretty cookie cutter responses that also say that It isn’t really their concern.
You are correct, it’s been on a downward slope since about 2021 but had a another sharp dip this morning probaly following the news they were delaying Asassins Creed
A rushed game is usually pretty bad, a delayed game is eventually good. While I dont hold AC in very high regard, im glad they told people that it needs more time to cook instead of throwing it out there half-baked.
It’s not much of a delay. It was supposed to come out in 2 months, but delayed another 2 months. Doesn’t seem like much time to get any real work done.
They also cancelled their premier at the Tokyo game show days before schedule. I have to wonder if they’re worried about the backlash that a lot of games are getting lately (Dustborn, Concord, etc) and just trying to push the game a little bit further out to avoid controversy?
I don’t know, the first one was cobbled up together from early access by programmers at a marketing firm and while janky (part of the charm some would say), it was quite an achievement.
The approach which should have delivered better results was wrecked with takeovers and company drama then dumped to the public in a bad state.
Was ubisoft ever okay though? They always have problems going on whether it be a hostile takeover or this, but they always bounce back somehow surprisingly.
You realise this isn’t make believe at all, right? Stocks are ownership.
If a stock dips low enough it’s possible to do what microsoft did with Activision Blizzard and buy out another company wholesale, for instance.
Speculation on the stock market isn’t the reason the market exists, it’s a side effect of its pricing mechanisms, the actual point of it is to gather money for companies and gather stake for buyers.
If a major company like Ubisoft keeps tanking, odds are you can look forward to another major buyout and merger which will make the already horribly oligopolistic game industry even smaller, which is not good for anyone involved.
That’s just generally all of media right now. We are at perhaps the highest level of accessibility for media creation we’ve ever been, but that means that any schmuck with a pair of thumbs and time to waste can make something.
High accessibility means abysmal signal/noise ratio, turns out.
It does. There are some upsides, though. One bonus is that, at least in some small ways, some of these shitbag companies that have acted terribly in the past are letting up because we have options. We don’t have to rely on a couple of big studios for every game we play. So EA has backed off of their terrible launcher.
I also think it’s kind of cool that any schmuck can make their dream come true. I’ve definitely put out a bunch of music that I don’t market, just because I always wanted to do it. Anyone with an idea and a laptop can code up a game. The ridiculous amount of shovelware aside, I think that’s pretty cool.
I just wish there was a better way to sift through the dreck to find the good stuff.
Yeah I mean, it’s got upsides and downsides, like everything. Unparalleled access means anyone can make something, which means a lot of things that have niche appeal can find their audience, etc.
It also means a lot of things without any appeal will be out there.
It’s not good or bad in itself but it can be impractical on the consumer side of the equation, and it makes even the remarkable stuff very likely to just disappear in the shuffle.
Sure, but the stock is tanking now, and the regulations are not on the books.
Like, I agree there needs to be an overhaul of a bunch of regulations regarding monopolies and such, but this doesn’t help analysing the current situation where they’re not in place.
And it’s going to be competing with the Ghost of Tsushima sequel.
For me they’re different enough to not really be in competition, but they felt the need to issue a statement about it, so they’re obviously a bit worried.
Not that I’m that interested in either. Give me that Soul Reaver remaster baby. Inject that shit into my veins.
There is no point of starting the chart to 0 since it doesn’t give any information other than the share price, which is already communicated by the Y axis anyways.
If you are trying to show year-over-year profit and you have $100 million give or take a few thousand, then starting your y-axis at zero is going to be a pretty worthless graph
Are you being paid by someone to be especially stupid today, or is this your normal level of comprehension? I hope so because right now you seem like this the sort of person that would find stairs confusing.
Jesus fuck no, it’s a valid graph. It shows the relative trend over time and the sudden change. It may show less of a change if it was zero based, but a drastic change that is well off the normal trend is important to visualize. Also like, all exchanges have a toggle to flip to the zero based.
I’d argue it doesn’t accurately show the relative value at a cursory glance. The chart shows the area under the curve having decreased over 90%, but when looking at the y-axis, you can see that initial assessment was misled.
In a speculative industry like finance, shouldn’t we try our best to make charts less… alarmist?
Look at this thread and realize that it’s just a lie. You can show the exact same information with a starting at zero graph, but won’t be able to push the “stock is tanking!” panic point. Publishers and marketers do this on purpose to manipulate headlines. This is why the stock market is mostly just high stakes gambling. No one involved is making rational decisions, just moving from panic to mania like psychotic patients.
If you are not in for the dividents or the voting privileges stocks are always a game of “I hope someone is dumb enough to pay more than me for these shares”.
You can see right there at the top of the graph it’s down 20% in the given timeframe. There are ways to make graphs misleading, but there’s nothing misleading at all about zooming in on the data in this chart
Percentages are also misleading. The timeframe will always stretch the percentage. Sure, a 20% drop on the same day is significant, but it still says absolutely nothing about the overall situation, nor why it happened. It is a significantly smaller drop when compared to their year long performance, and a significantly larger loss if only the last month is taken into account. There’s research on this, observing day to day changes on stock prices to describe a company is just as effective as describing people’s personalities through astrology. It’s bullshit.
Yes, and that’s literally all this post is trying to convey. This post is not a news report or a economist’s dissertation, this is a screenshot of the pre-bell stock price posted to a gaming community on Lemmy
The stock is tanking. 20% is a huge drop for any massive company. Do you know how much money disappeared overnight because of this? From my very rough calculations, Ubisoft just lost about 300 million dollars because of this drop. That’s more than any fine they’ve had.
The worst day in Stock Market history was Black Thursday, the beginning of the Great Recession. The market only dropped 11% that day. (Somebody call me out if I got those numbers slightly wrong, that’s from Wikipedia). These are massive numbers, that I don’t think you fully appreciate or understand. The stock market usually deals in single digit or more likely fractional amounts of change. Double digit changes are a huge deal.
Ubisoft just lost about 300 million dollars because of this drop.
So they have 300 million dollars less to spend? They’re going to fire 300 million dollars worth of talent? Their bank account changed by 300 million dollars?
Do you know how much money disappeared overnight because of this?
I do know, none. Not a single cent disappeared. Because stocks aren’t liquidity. That money was never there in the first place. Some paid some money to get those stocks, that money was real and it entered the company’s liquidity. Then they spent it on something. Those stocks are but the promise of paying some dividends, some time in the future or giving some power inside the company. Their virtual fluctuations of price over time are nothing but smoke and mirrors, people exchanging virtual titles over those rights like little kids trading collectible cards. Some people cashed out for a low price (that was already grossly overinflated from the pandemic days, so they probably still made bank) and it pushed an already correcting stock to accelerate for today. That money didn’t come from the company, it was exchanged entirely by third parties, public traders. Ubisoft didn’t participate at all in whatever pushed the price drop. No matter how much I want it to, Ubisoft is not in any more danger today than it was in yesterday. They are still filthy rich, if anything the biggest danger for this is that it gives them lee way to layoff another group of underpaid developers or gut another studio to appease the stockholders. Who are already in a frenzy for blood because Outlaws didn’t make all the money.
If you were to compare Ubisoft today to Ubisoft 2 years ago, you would see they dropped nearly 93%. Dear golly, how is this poor boutique family company in business after such a massive loss? /s
A stock would never drop to zero because the company would be liquidated before that happened. If the stock actually dropped to zero they would have no money they need to call bankruptcy before that point.
Has something in particular been happening lately? I feel like Ubisoft has sucked for quite a while, but their stock price was fine until relatively recently, right?
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I guess the anti-woke crowd is having a hard-on rn. I don’t play ubisoft’s games but I know a lot of good persons who work there around Quebec, and many of them fear losing their jobs.
To quote Jason Schreier, “whenever anything bad happens, worst people on the internet will be there to blame diversity”
Disgusting.
This isn’t about being diverse. It’s about making bad games.
As a matter of fact, the new assassin’s Creed is so offensive that the Japanese government is in an uproar about it.
Ubisofts attempt to be so inclusive and sexually neutral is what’s making their games bad because they’re stifling good game design in the process.
That’s not to say that it’s not possible to make a good game while adhering to diversification and inclusion.
Hellblade and horizon zero Dawn are two excellent examples of incredibly good games that don’t expound sexism. Hell, look at destiny 2. They handle these kinds of situations perfectly!
But to simply imply people are upset because they don’t like “woke politics” is a gross over simplification of what’s happening to Ubisoft!
Neither of us said that people are ONLY upset because “woke politics”. Original comment is saying that those people are probably celebrating right now because they were “right” and I’m simply pointing out that whenever this happens, the anti-woke crowd think that it’s because of the woke politics. There are plethora of reason to be upset with Ubisoft, just like there were plethora of reasons to not play concord.
Nah, the Japaneses government doesn’t care about fictional characters in a videogame. Neither are French-Canadians mad about being depicted as mimes with bread sticks in South Park.
Oh and “it’s about making bad games” . The GAME ISN’T EVEN OUT YET. Just don’t buy it and stop crying because there’s a black character in fictional universe or because you don’t want to fuck the main protagonist of Star Wars game (I personally find here damn hot btw lol).
They already delayed the release due to so much negative feedback. It’s going to be a bad game. There should never have been a black person in this game at all. It’s 1600s Japan. It makes no fucking sense!
There are so many layers as to why Ubisoft is going through what it’s going through I don’t have the energy to express it here in this comment.
I can assure you, however, if they worried more about making good games and less of inclusion politics their stock would be worth a lot more than 2 bucks!
Why can’t you people can’t just fucking move on with you life and play other games? The fact that there’s a new Assassin or Star Wars doesn’t erase the previous ones, go play the previous ones, the “good” ones.
I really don’t get you gamers people. There are dozens of causes that are worth defending, why is the only fucking thing that makes you active is when there’s a black man or a woman you don’t feel like fucking in a game? That’s pretty sad and pathetic if you ask me. Just go play something that fits you narrow world view. Meanwhile, Steam rips off all creators of 30% of their revenue while employing 20 people, but you people get wet whenever your hear their name. If you want to be mad at capitalist business, at least try to find something else than “black charcater” doesn’t make sens in a universe where you can walk on walls and kill 20k people by yourself.
So let’s just address the meta here real quick. There was a comment on Lemmy to which I responded. In context the genesis of this comment is in reference to Ubisoft and the general state of inclusion politics in gaming today.
You are questioning the fundamental motivation as to why I have an opinion on the subject matter that is presented to me under the protest that “it’s just a game”.
I mean why even have an opinion? Why formulate thoughts? Why have any kind of discussions?
I am abreast of what is happening generally in gaming and the industry surrounding it because I’m interested in these things. I like playing video games.
I also have other interests. For example, I’m fairly good at playing the guitar, so there’s a lot of content in my social media about guitars and music.
I also find it entertaining to watch flat Earth debunking videos on YouTube to pass the time.
The reason I care about assassin’s Creed in particular is because I’ve been playing the game since the very first one. I like the franchise. I like the video games and watching it get ruined because of inclusion politics is heartbreaking.
Moreover, they already have the game. It’s already been made. Therefore I have the right to criticize it. Simply stating “it’s just a game” isn’t helpful.
I don’t care if there’s black people or women or LGBT people in video games. I could absolutely care less about that as long as it’s relevant to the game. If they’re just including it to be inclusive, then it’s a meaningless gesture. It brings down the game. It brings down the IP and it brings down the company that does it.
Furthermore, people play video games for a reason. Either it be escapism or immersion or simply to pass a small amount of time till whatever else they have to do. Seeing these inconsistencies in the game breaks that immersion it no longer becomes entertainment. It becomes a political statement which I have very little interest in when it comes to my entertainment.
You can pretend to be on your high horse all you want. I have no interest in seeing inclusion politics in my entertainment. It serves no beneficial purpose except to elevate the egos of people like you to make you feel as though something is being included.
Pure nonsense.
Also the new Star wars game which I don’t even remember the name of sucked universally. It didn’t make any money because people didn’t have any interest in it specifically and exclusively because of the inclusion politics added into the game. Also the main character is fucking ugly.
In response to the whole bit about the Japanese government, it seems that the quotes were taken way more seriously than they should have been. Pretty cookie cutter responses that also say that It isn’t really their concern.
https://www.gamesradar.com/games/assassin-s-creed/assassins-creed-shadows-debate-somehow-reaches-japanese-government-ministries-who-reportedly-remind-everyone-that-historical-fiction-isnt-really-their-concern-at-all/
When a game is successful it’s because of the executive, but when it bombs it’s the fault of the workers, sadly.
Heads I win, tales you lose situation always
i told them not to invest in DJT
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It didn’t tank this morning. It’s been going downhill for exactly a month.
You are correct, it’s been on a downward slope since about 2021 but had a another sharp dip this morning probaly following the news they were delaying Asassins Creed
A rushed game is usually pretty bad, a delayed game is eventually good. While I dont hold AC in very high regard, im glad they told people that it needs more time to cook instead of throwing it out there half-baked.
It’s not much of a delay. It was supposed to come out in 2 months, but delayed another 2 months. Doesn’t seem like much time to get any real work done.
They also cancelled their premier at the Tokyo game show days before schedule. I have to wonder if they’re worried about the backlash that a lot of games are getting lately (Dustborn, Concord, etc) and just trying to push the game a little bit further out to avoid controversy?
Kerbal space program 2 was somehow both rushed and delayed :(
And pretty bad.
Such a tragedy. And that was a game that just needed a tech upgrade, expand a bit, more of the same, nothing crazy.
To be fair, those tech upgrades aren’t exactly trivial to do, and most programmers aren’t skilled enough to do it.
These kinds of projects need very careful management to avoid running overtime and over budget.
I don’t know, the first one was cobbled up together from early access by programmers at a marketing firm and while janky (part of the charm some would say), it was quite an achievement.
The approach which should have delivered better results was wrecked with takeovers and company drama then dumped to the public in a bad state.
They tryed to put a story in ksp2. That’s how bad they misunderstood the franchise.
Oh and you can still join the discord if you want to talk to people who still believe in ksp2 (its fascinating).
Yea. Really sad to see the price theyre paying for making the right decision once is 20% of their stock price…
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This brother did not play a single assassins creed game
Edit: I just read the last few lines, dude pls go take a shower
What are you even talking about?
Quartery earnings report due 10/25. There’s no reason to sit capital here if there’s no catalyst for change.
Didn’t happen to cyberpunk lmao.
not really news… This is a 1 years graph… its been going downward for some time
this is great. i thought they kept making slop because it’s giving them a return but I’m glad people are catching on.
That’s a massive one day spike though
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Now do a 5 year graph and realise it’s kinda back to pre pandemic levels.
Yes, but it is not acceptable in today’s capitalism. Only the growth of growth matters.
If the line does not go up enough, the company is failing.
hm… not quite… but it certainly has seen some ups and downs, that are larger than what happened this morning. This is a graph of “all time”
It would be cool if these graphs could be inflation adjusted.
That’s incredibly easy to do on any analysis platform.
Analysis schmanalysis
WSB detected :)
This thread is like a lesson in the importance of x and y axes range in time series plots
Was ubisoft ever okay though? They always have problems going on whether it be a hostile takeover or this, but they always bounce back somehow surprisingly.
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The problem isn’t the people voluntarily participating in the world’s biggest grift losing money.
The problem is the real world consequences for other people.
You realise this isn’t make believe at all, right? Stocks are ownership.
If a stock dips low enough it’s possible to do what microsoft did with Activision Blizzard and buy out another company wholesale, for instance.
Speculation on the stock market isn’t the reason the market exists, it’s a side effect of its pricing mechanisms, the actual point of it is to gather money for companies and gather stake for buyers.
If a major company like Ubisoft keeps tanking, odds are you can look forward to another major buyout and merger which will make the already horribly oligopolistic game industry even smaller, which is not good for anyone involved.
I think gaming in general have it hard now. There are millions of games and only a handful are best sellers.
I feel the same about movies. So many, but just a few are worth watching because they are original.
That’s just generally all of media right now. We are at perhaps the highest level of accessibility for media creation we’ve ever been, but that means that any schmuck with a pair of thumbs and time to waste can make something.
High accessibility means abysmal signal/noise ratio, turns out.
It does. There are some upsides, though. One bonus is that, at least in some small ways, some of these shitbag companies that have acted terribly in the past are letting up because we have options. We don’t have to rely on a couple of big studios for every game we play. So EA has backed off of their terrible launcher.
I also think it’s kind of cool that any schmuck can make their dream come true. I’ve definitely put out a bunch of music that I don’t market, just because I always wanted to do it. Anyone with an idea and a laptop can code up a game. The ridiculous amount of shovelware aside, I think that’s pretty cool.
I just wish there was a better way to sift through the dreck to find the good stuff.
Yeah I mean, it’s got upsides and downsides, like everything. Unparalleled access means anyone can make something, which means a lot of things that have niche appeal can find their audience, etc.
It also means a lot of things without any appeal will be out there.
It’s not good or bad in itself but it can be impractical on the consumer side of the equation, and it makes even the remarkable stuff very likely to just disappear in the shuffle.
Except out doesn’t have to be that way. Bringing back anti monopoly regulation would prevent more consolidation.
Sure, but the stock is tanking now, and the regulations are not on the books.
Like, I agree there needs to be an overhaul of a bunch of regulations regarding monopolies and such, but this doesn’t help analysing the current situation where they’re not in place.
Investors seemed to be pushing for the company to go private, possibly for that reason.
That would be quite smart of them tbh.
-20% what did I miss?!
They’re delaying AC: Shadows.
And it’s going to be competing with the Ghost of Tsushima sequel.
For me they’re different enough to not really be in competition, but they felt the need to issue a statement about it, so they’re obviously a bit worried.
Not that I’m that interested in either. Give me that Soul Reaver remaster baby. Inject that shit into my veins.
I’m not sure about the need for AC when your house is in the shade, but nevertheless understandable, have a nice day
Not air conditioning, silly, Animal Crossing!
TechnologyConnections over here…
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Why don’t they just start using ai to generate games? Its cheaper and no one will notice.
They’re instead letting an AI generate their stock price. It is a number now.
I hate graphs that don’t start the Y axis at zero.
That said, fuck ubisoft.
There is no point of starting the chart to 0 since it doesn’t give any information other than the share price, which is already communicated by the Y axis anyways.
It’s unfortunately standard with all stock graphs :/
That’s pretty normal for financial charts like this though.
And it’s dumb. It says all you need to know about the ethical integrity of most economists. Lying for profit.
If you are trying to show year-over-year profit and you have $100 million give or take a few thousand, then starting your y-axis at zero is going to be a pretty worthless graph
I totally agree man. This graph is misleading.
And that’s why I can’t take online activists seriously. 100% of agenda, 0% of brain.
The axes are clearly labeled so I’m not really quite sure what the concern is.
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Y.y…y…you do know what the plural of ‘axis’ is, right?
For as much as you’re showing what you don’t know in this thread, I still can’t believe you don’t know this one.
Unless you are not just sarcastic:
https://dictionary.cambridge.org/dictionary/english/axes
Are you being paid by someone to be especially stupid today, or is this your normal level of comprehension? I hope so because right now you seem like this the sort of person that would find stairs confusing.
It’s a conspiracy man
Jesus fuck no, it’s a valid graph. It shows the relative trend over time and the sudden change. It may show less of a change if it was zero based, but a drastic change that is well off the normal trend is important to visualize. Also like, all exchanges have a toggle to flip to the zero based.
I’d argue it doesn’t accurately show the relative value at a cursory glance. The chart shows the area under the curve having decreased over 90%, but when looking at the y-axis, you can see that initial assessment was misled.
In a speculative industry like finance, shouldn’t we try our best to make charts less… alarmist?
Look at this thread and realize that it’s just a lie. You can show the exact same information with a starting at zero graph, but won’t be able to push the “stock is tanking!” panic point. Publishers and marketers do this on purpose to manipulate headlines. This is why the stock market is mostly just high stakes gambling. No one involved is making rational decisions, just moving from panic to mania like psychotic patients.
If you are not in for the dividents or the voting privileges stocks are always a game of “I hope someone is dumb enough to pay more than me for these shares”.
Or someone else is in it for those things.
Markets aren’t based on one party being dumber than the other one. Markets work because different people value different things.
You can see right there at the top of the graph it’s down 20% in the given timeframe. There are ways to make graphs misleading, but there’s nothing misleading at all about zooming in on the data in this chart
Percentages are also misleading. The timeframe will always stretch the percentage. Sure, a 20% drop on the same day is significant, but it still says absolutely nothing about the overall situation, nor why it happened. It is a significantly smaller drop when compared to their year long performance, and a significantly larger loss if only the last month is taken into account. There’s research on this, observing day to day changes on stock prices to describe a company is just as effective as describing people’s personalities through astrology. It’s bullshit.
Yes, and that’s literally all this post is trying to convey. This post is not a news report or a economist’s dissertation, this is a screenshot of the pre-bell stock price posted to a gaming community on Lemmy
The stock is tanking. 20% is a huge drop for any massive company. Do you know how much money disappeared overnight because of this? From my very rough calculations, Ubisoft just lost about 300 million dollars because of this drop. That’s more than any fine they’ve had.
The worst day in Stock Market history was Black Thursday, the beginning of the Great Recession. The market only dropped 11% that day. (Somebody call me out if I got those numbers slightly wrong, that’s from Wikipedia). These are massive numbers, that I don’t think you fully appreciate or understand. The stock market usually deals in single digit or more likely fractional amounts of change. Double digit changes are a huge deal.
So they have 300 million dollars less to spend? They’re going to fire 300 million dollars worth of talent? Their bank account changed by 300 million dollars?
No, they did not lose 300 million dollars.
I do know, none. Not a single cent disappeared. Because stocks aren’t liquidity. That money was never there in the first place. Some paid some money to get those stocks, that money was real and it entered the company’s liquidity. Then they spent it on something. Those stocks are but the promise of paying some dividends, some time in the future or giving some power inside the company. Their virtual fluctuations of price over time are nothing but smoke and mirrors, people exchanging virtual titles over those rights like little kids trading collectible cards. Some people cashed out for a low price (that was already grossly overinflated from the pandemic days, so they probably still made bank) and it pushed an already correcting stock to accelerate for today. That money didn’t come from the company, it was exchanged entirely by third parties, public traders. Ubisoft didn’t participate at all in whatever pushed the price drop. No matter how much I want it to, Ubisoft is not in any more danger today than it was in yesterday. They are still filthy rich, if anything the biggest danger for this is that it gives them lee way to layoff another group of underpaid developers or gut another studio to appease the stockholders. Who are already in a frenzy for blood because Outlaws didn’t make all the money.
If you were to compare Ubisoft today to Ubisoft 2 years ago, you would see they dropped nearly 93%. Dear golly, how is this poor boutique family company in business after such a massive loss? /s
Agreed. Took me a moment to realise they didn’t drop to zero. !dataisugly
A stock would never drop to zero because the company would be liquidated before that happened. If the stock actually dropped to zero they would have no money they need to call bankruptcy before that point.
Who’s to say we can’t drop them to zero :)
You need to include the instance in the community name.
You could could say their stock went limp. They be soft.
Ubersoft
Has something in particular been happening lately? I feel like Ubisoft has sucked for quite a while, but their stock price was fine until relatively recently, right?
If games sucking was the same thing as games being unprofitable gaming would be in better shape.
AAAA stock
They should be comfortable with people not owning their stocks
👏👏👏
It’s really a sad seeing Ubisoft going from a trendsetter up until Far Cry 3, to being a failed trend chaser.
“Tanked”
Checks graph
19% is a hit but I wouldn’t call it tanked.
Some stocks are just volatile. Here is the full history:
did ubisoft make face masks or something wtf happened in 2020
I think people were just bored out of their minds
WTF you think happened in 2020? No one could leave their house, so video game went gang busters.
I worked at a video game retailer then, and it was the busiest we’ve ever been.
Oh I remember 2020 we all took a jolly jaunt right
that makes sense lol, it’s been a long time since I’ve been in a video game store
A drop this severe is tanking. Even with a stock history like the one from Ubisoft.