wtf I never heard of this game before. How come a game that cost ~$140 million had virtually no marketing except for Will Smith posting it on his youtube channel?
The post-apocalyptic zombie shooter allegedly had more than 300 developers on it and a budget of nearly 1 billion yuan (around $140 million)
The word “allegedly” is doing a lot of heavy lifting there. There is no way on this Earth that a mess like that cost $140 million to develop, unless somebody pocketed $130m of that and then just outsourced the rest to a tinpot Z tier studio.
He wishes he got that from it, and looks like he was barely involved other than a quick poorly made advert and use of his face. It’s not even his voice in game.
The whole thing looks like it was thrown together in Unity by a dozen people from mostly stock assets. If that figure is anywhere near accurate then Tencent got scammed.
To be fair Suicide Squad is something he did and passed up Independence Day 2 for believing if he was in one of these “Super Hero Movies that are doing so well” it would revive his career
And he likely would have been right… If he went with Marvel instead of the DCEU
I’d be careful to read too much into this. If they wanted it to be successful, it would have been Raid: Shadow Legends or Genshin Impact level promoted, especially with $140M sunk in dev.
This seems like they had no confidence in the finished product so they didn’t even bother to market it, just shat it out to app stores probably to meet contractual obligations and it will be gone soon.
Either that or there is some behind the scenes nonsense happening preventing it from being marketed. Think something like Will Smith having it in his contract that it has to release and giving him 25% of sales, for example.
But for something to cost that much and bomb that hard, it’s essentially impossible without them basically cutting their losses before launch and expecting it to fail. It’s the mobile game equivalent of the “lowest grossing movie”, basically something that was only released because it has to be, and not a true reflection of product quality. Like I’m sure it sucks, but is it THAT much worse than 99% of mobile trash? Probably not.
Lmfao the trailer doesn’t even include any dialogue from Will Smith’s character?! Imagine paying (I assume) millions of dollars to get an A-list Hollywood celebrity in your game and you don’t even show them in your trailer!
I watched a dunkey video for it, i dont think there is any dialogue from will smiths character. Like they didnt bother to record it. There was one or two instances where he spoke, and it wasn’t will smith.
What would be cringingly terrible, but entirely possible, is if Will DID record lines for his character, but content pipeline faults/laziness or programming errors mean it doesn’t play ingame.
I even feel like that same circumstance has happened before…
If no one has heard of bombs then no one can know the title of the game, because otherwise they will see or hear the word bombs. But I’ve seen the title. Do I even know what a bomb is? I think I do… but do I? The paradox of the bomb knowledge will keep me up tonight.
for some reason only things already ubiquitous get marketed these days
the reason you’re looking for is capitalism. why would I bet marketing money on anything but the most likely big return? this is also why such a huge portion of movies are either reboots, sequels, prequels or “homages”.
Yes, but the point of adveritsing is to convince someone to buy a product… if I already consume and know about said product, then what does advertising do besides waste money?
Fuck the Dorito’s “Anti-Ad” was as close as these corpos got to figuring it out
I wouldn’t say 5 pieces of dlc totalling $20 is a lot. Not these days at least. Looks like they’re things you’d normally get in the “deluxe edition” of games past.
Wouldn’t tempt me to open my wallet but it’s not as grotesque as a lot of dlc these days.
I mean, the key part of that sentence was Dunkey. Its kind of funny too because I now feel similar about Dunkey as I do Smith. They did that one persona REALLY WELL, but its just one persona, and eventually it gets old
Agreed, I used to really like Dunkey, then i watched his videos on Death Stranding after immensely enjoying the game myself and found them a little played up for content while painting the gameplay in a less than generous light.
That being said, I do realize it’s a persona, and even his “reviews” are called dunkviews, and at times he does certainly have some nice insight, and he’s funny for certain, I don’t think he’s a bad YouTuber or anything, but I hope people don’t use his videos as purchasing advice like you might a true review
I’m cool with dunkview, he calls it that for a reason. Some people will still use it as a review, like the original guy I commented to. It’s a shame if someone treats it that seriously, but I don’t think Dunkey is out there pretending to tell you the grand worth of games, it’s, in my eyes, obviously enough comedy.
That being said, not even the zombie game video was called a dunkview, that was just… A video. So some people will use anything as a review, I suppose
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Also never heard of this game before.
The top user review on steam made it sound like awful pay to win gacha garbage though, so I’ll just move on.
Looks like the church of scientology will need to find another cash cow.
Hollywood has plenty of scientologists, it’s wild.
Kinda but numbers are way down, scientology is dying at the moment
wtf I never heard of this game before. How come a game that cost ~$140 million had virtually no marketing except for Will Smith posting it on his youtube channel?
“We can save millions in advertising, just get your friend Will to post about it, it will be great.”
The word “allegedly” is doing a lot of heavy lifting there. There is no way on this Earth that a mess like that cost $140 million to develop, unless somebody pocketed $130m of that and then just outsourced the rest to a tinpot Z tier studio.
Will and Jada are scientologists so that’s exactly what happened.
He wishes he got that from it, and looks like he was barely involved other than a quick poorly made advert and use of his face. It’s not even his voice in game.
The whole thing looks like it was thrown together in Unity by a dozen people from mostly stock assets. If that figure is anywhere near accurate then Tencent got scammed.
Rich People’s ego. He thinks his “name” is enough that he doesn’t have to market.
95% of the budget went to paying Will Smith.
I think we’re seeing the marketing right now.
For real, I might get it to try it out. I’m learning about it from this post.
Calm down, Will.
I wouldn’t…
Is it that bad?
Just… An AAAAA game.
Zombie: “Rawrrr” munch munch nom nom
Will: “Get my wife’s arm out of your fucking mouth!”
</low hanging fruit>
Oh joy another soulless zombie shooter. I have no idea why it didn’t make it
Will Smith is a “past” celebrity, relying on his name, infamy, and horning in on already proven commodities.
Bad Boys for Life, Aladdin, Suicide Squad, (oh, and “King Richard” lol, we’ve all seen that!)
Those are his “popular” movies since 2009. Put a fork in him. He’s done. He should enter politics.
To be fair Suicide Squad is something he did and passed up Independence Day 2 for believing if he was in one of these “Super Hero Movies that are doing so well” it would revive his career
And he likely would have been right… If he went with Marvel instead of the DCEU
Dodging a bullet on ID2 just to land on Suicide Squad. Ouch.
Yeah I think his Agent fucked up market research
Didn’t he try the celebrity YouTube route for a hot minute?
Yaaaa!
That is hawt!
Please don’t do this to us.
Maybe he can go slap putin (hckkkk sppt)
Get my wife’s name out your Kremlin!
Aladdin was pretty good though.
Haven’t seen the rest.
I’m going to assume that any game that a celebrity suddenly endorses out of nowhere is some low effort mobile thing that probably involves crypto.
I’d be careful to read too much into this. If they wanted it to be successful, it would have been Raid: Shadow Legends or Genshin Impact level promoted, especially with $140M sunk in dev.
This seems like they had no confidence in the finished product so they didn’t even bother to market it, just shat it out to app stores probably to meet contractual obligations and it will be gone soon.
Either that or there is some behind the scenes nonsense happening preventing it from being marketed. Think something like Will Smith having it in his contract that it has to release and giving him 25% of sales, for example.
But for something to cost that much and bomb that hard, it’s essentially impossible without them basically cutting their losses before launch and expecting it to fail. It’s the mobile game equivalent of the “lowest grossing movie”, basically something that was only released because it has to be, and not a true reflection of product quality. Like I’m sure it sucks, but is it THAT much worse than 99% of mobile trash? Probably not.
Any chance a lot of the money got funneled somewhere else and the actual game had some tiny budget?
Definitely a non-zero chance, at the very least
Lmfao the trailer doesn’t even include any dialogue from Will Smith’s character?! Imagine paying (I assume) millions of dollars to get an A-list Hollywood celebrity in your game and you don’t even show them in your trailer!
I watched a dunkey video for it, i dont think there is any dialogue from will smiths character. Like they didnt bother to record it. There was one or two instances where he spoke, and it wasn’t will smith.
What would be cringingly terrible, but entirely possible, is if Will DID record lines for his character, but content pipeline faults/laziness or programming errors mean it doesn’t play ingame.
I even feel like that same circumstance has happened before…
Wait, so they just licensed Will Smith’s likeness?
They couldn’t have just done a character that looks sort of like Will Smith?
That’s what I thought it happened when I saw the dunkey video.
He does sort of look like Will Smith.
He looks like a Chinese Will Smith.
I would play No One Has Heard Of Bombs, sounds like an interesting game
It’s a great title. Weird and evocative.
If no one has heard of bombs then no one can know the title of the game, because otherwise they will see or hear the word bombs. But I’ve seen the title. Do I even know what a bomb is? I think I do… but do I? The paradox of the bomb knowledge will keep me up tonight.
QuantumBomboo how did you become so wise
On skimming, I’d thought it had something to do with the kpop group, BTS. They have a song called Louder than Bombs.
What is bomb?
Something somebody set up us with.
Remembering this made me turn to dust and blow away
Something that comes with lamp oil and rope.
Don’t worry about it, on an unrelated note here is a gift of a bulky alarm clock counting down to zero with many wires
Thank you!! I surely won’t miss my alarm with this one!
I’m quite partial to the basketball-sized black sphere with a lit fuse sticking out of it.
I really feel like his whole life got ruined as soon as he became a scientologist.
Edit: I meant to say “his” not “this”
Maybe if you promote your game I’ll have heard of it…
Looking at you Alone In The Dark 2024
Wait what? They’ve made another alone in the dark game and haven’t promoted it. Oh god.
Eyup and with tons of Day 1 DLC too! - https://store.steampowered.com/app/1310410/Alone_in_the_Dark/
Because for some reason only things already ubiquitous get marketed these days
the reason you’re looking for is capitalism. why would I bet marketing money on anything but the most likely big return? this is also why such a huge portion of movies are either reboots, sequels, prequels or “homages”.
Yes, but the point of adveritsing is to convince someone to buy a product… if I already consume and know about said product, then what does advertising do besides waste money?
Fuck the Dorito’s “Anti-Ad” was as close as these corpos got to figuring it out
I wouldn’t say 5 pieces of dlc totalling $20 is a lot. Not these days at least. Looks like they’re things you’d normally get in the “deluxe edition” of games past.
Wouldn’t tempt me to open my wallet but it’s not as grotesque as a lot of dlc these days.
It suffered a fate worse than no promotion. It was Embracer’d
It is rewind time.
Dunkie’s review is hilarious
If that’s a review our terminology is getting a little… Loose
I mean, the key part of that sentence was Dunkey. Its kind of funny too because I now feel similar about Dunkey as I do Smith. They did that one persona REALLY WELL, but its just one persona, and eventually it gets old
Agreed, I used to really like Dunkey, then i watched his videos on Death Stranding after immensely enjoying the game myself and found them a little played up for content while painting the gameplay in a less than generous light.
That being said, I do realize it’s a persona, and even his “reviews” are called dunkviews, and at times he does certainly have some nice insight, and he’s funny for certain, I don’t think he’s a bad YouTuber or anything, but I hope people don’t use his videos as purchasing advice like you might a true review
I don’t disagree with either of you. But what do we call it? A riff track?
I’m cool with dunkview, he calls it that for a reason. Some people will still use it as a review, like the original guy I commented to. It’s a shame if someone treats it that seriously, but I don’t think Dunkey is out there pretending to tell you the grand worth of games, it’s, in my eyes, obviously enough comedy.
That being said, not even the zombie game video was called a dunkview, that was just… A video. So some people will use anything as a review, I suppose