The Oscar-winning actor promoted Undawn before its June 2023 launch, but it still 'flopped spectacularly'
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3110M

wtf I never heard of this game before. How come a game that cost ~$140 million had virtually no marketing except for Will Smith posting it on his youtube channel?

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110M

“We can save millions in advertising, just get your friend Will to post about it, it will be great.”

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610M

Rich People’s ego. He thinks his “name” is enough that he doesn’t have to market.

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1010M

I think we’re seeing the marketing right now.

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410M

95% of the budget went to paying Will Smith.

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210M

The post-apocalyptic zombie shooter allegedly had more than 300 developers on it and a budget of nearly 1 billion yuan (around $140 million)

The word “allegedly” is doing a lot of heavy lifting there. There is no way on this Earth that a mess like that cost $140 million to develop, unless somebody pocketed $130m of that and then just outsourced the rest to a tinpot Z tier studio.

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310M

Will and Jada are scientologists so that’s exactly what happened.

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210M

He wishes he got that from it, and looks like he was barely involved other than a quick poorly made advert and use of his face. It’s not even his voice in game.

The whole thing looks like it was thrown together in Unity by a dozen people from mostly stock assets. If that figure is anywhere near accurate then Tencent got scammed.

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-610M

For real, I might get it to try it out. I’m learning about it from this post.

Joelk111
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510M

I wouldn’t…

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110M

Is it that bad?

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510M

Just… An AAAAA game.

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310M

Calm down, Will.

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