“For quality games media, I continue to believe that the best form of stability is dedicated reader bases to remove reliance on funds, and a hybrid of direct reader funding and advertisements. If people want to keep reading quality content from full time professionals, they need to support it or lose it. That’s never been more critical than now.”
The games media outlets that have survived, except for Gamespot and IGN, have just about all switched to this model. It seems to be the only way it survives.



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And nothing of value was lost…
That’s because a lot of the reviews weren’t been read because they weren’t trustworthy, if you reviewed a game poorly (even if it deserved the poor review) the journalist wouldn’t be invited back to review the next game that studio put out or were still the publisher could blacklist you blocking you from potentially dozens of games every year. Nintendo do this all the time.
Nobody is stopping them from buying their own copy, and reviewing at release with an honest review.
Tradition, their egos, money and entitlement seems to be doing a fine job. (but yeah the access journalism model has to go)
Those same outlets still review Nintendo games. They just review them late.
It’s so bad now that nearly all the articles are mainly clickbait or written to favor a particular game (no matter how mediocre), and someone had to create what’s called Saved You A Click.
Back in like 2012, a gaming journalist would write an honest review of a game they tried or they would give an update on the industry or they would share interesting tips and info about certain games and franchises. The sites would clean, maybe a couple of ads here and there, but the overall atmosphere is driven by genuine passion.
Today, you don’t get any of that. Instead you get an advertisement masquerading as an article. The reviews aren’t authentic, the updates are basically a part of marketing campaigns, and the info they give is to push readers to buy something. The sites are all completely cluttered with ads, a lot of the articles are just AI slop, and the industry is driven by greed. Why would anybody go there anymore? Might as well just go see a youtube review or get the game and try it out yourself.
You have a much more optimistic memory of gaming review platforms than I do.
I remember getting several different magazines in the 90’s and they were always the same thing. Any “professional” journalist knows that their livelihood is based on selling games. Journalists have to strike a balance between their audience and publishers, which makes negative reviews incredibly rare.
It’s not just videogames. Music, movies, TV shows, books, comics, consumer products. Unkess you’re paying out the nose, reviews almost always have some sort of bias towards trying to sell things. I find the best opinions come from other sources: people I know personally, organic community discussions on the internet (though those are not immune to corporate influence), or when products are only mentioned in contexts where the author clearly will not benefit. For example, a journalist making a list of the top-10 games of all time putting Ocarina of Time on it is probably not incentives to do so… Unless Nintendo is trying to promote a re-release.
Yeah, review have always had a slant and people forget just how bad they where in the past. I would rather watch someone play the game and skip the reviews, however it must be said the old slanted review model has largely died off. We don’t buy magazines with advertorials anymore, and the appetite to pay for such content is at a low point by both consumers and advertisers.
Do you feel that way about the site reporting the linked article?
And I know the likes of IGN have been a mess for far longer than 2012.
Yes, although I am not the first dood, but posting as someone who did read the linked article it is a barely veiled attempt to support the “writer’s” media and looks more like a lazy filler article to meet a quota. I use quotes around writer as the article in question is 2/3s quotes more in the style of an interview with “Veteran games journalist Alex Donaldson” and a few comments from “Press Engine co-founder Gareth Williams” (nothing wrong with that per say). The other 1/3 is “data supplied to VGC by Press Engine…” (again nothing wrong with this on its own). The issue is when we take the article in its whole this seems more like someone talked to a colleague or two then put a header on it using in house data from a “… popular PR tool used by developers and publishers to distribute codes and press releases to a global database of journalists and content creators.” and adding a few other comments from the very founder of the program used in house to round it out making a very thin and kinda lazy article. This reminds me very much of the stuff written I saw many many years ago when I worked at a newspaper watching that media circle the drain.
Also on the point of:
This is not AI slop but good old fashioned 4:30 on a Friday human slop covered in ads, for example I got 2 pop ups with ad block reading it. This is what it looks like without ad blocker:
But then again, you get what you pay for and I guess the irony here is that the article (that could be used as a captain obvious joke) pointing out the collapse of games media is in itself an example of a degrading quality of writing leading to the demise of said media. The real joke is that the article does not even touch on the degrading quality of the writing and experience (other then a “…lack of diversification in content…”) but instead putting the blame on every thing else (thanks google, AI, COVID and advertising spending I guess?).
What would the “good version” of this article look like in your opinion? VGC doesn’t have quotas, btw.
I’ll say that you state that as fact, but it’s a perception that not everyone shares.
I’ve said this in my own top level comment but it’s worth reiterating here to just make the point. Nobody trusts games media anymore and they don’t trust them because they do things like the above screenshot and engage in articles for access, in real journalism stuff like that is supposed to be disclosed. However the only ones that actually ever seem to bother are YouTubers with integrity.
I think the idea that quality is degrading is not a niche opinion by any stretch of the imagination. It’s basically the majority viewpoint of gamers.
Is it? How do you know?
Not everyone shares the perception that we live on a sphere, what is your point?
This reeks of wilful ignorance to the facts of the state of the media currently.
I have old some old magazines that are at least readable with ads that don’t move. This is not a radical take, just like all corporate media the quality has declined in general (not suggesting that there was a lack of bad journalism in the past). Also, they may not have hard quotas there but the writers are paid to make articles and content to fill the site (it is like how best buy did not do commission vs future shop but where both the same company and fired those that did not make sales regardless).
As for how to improve this particular article, I would say a good start is to pick a format, is it a op ed or an interview? Or is it a report on events? I would go the op ed direction myself and rely less on the quotes from other journalists and data from the weird internal marketing source. I would have likely incouraged having a message and then sprinkled in actual employment numbers from major publications throughout the article and not done what this one did that was “this program sends out less free codes” as a data point. The data used is too weak for anything other then an opinion piece but the article is too light on the writer’s input to be one.
There is also a big “citation needed” part that should have set off a editor.
“If amateur, part-time, or freelance writers are included, the number of departures from the games media swells to more than 4,000 people since October 2023.”
“If” indeed! They went from 25% down and then if you include free lancers swelling to more then 4,000 people. That’s just sloppy writing. At least give initial numbers and keep the format consistant.
The incentives are very different when the writers own the company and are largely paid by monthly subscribers.
How would you have cited “declining quality of writing” as an inciting factor? How would you measure it? And why did it just become a problem in the past few years rather than any of the problems that are listed in the article?
The part I am talking about is below the the part you are quoting. It was a critique on the part that goes:
"According to Press Engine’s database of ‘tier 1’ publications that cover games (which is defined as major websites, both specialist and mainstream, with seven-figure-plus audiences), the global pool of game journalists has declined by 25% in just two years. The vast majority of these departures were from specialist games websites like IGN, Polygon, or Gamepot.
If amateur, part-time, or freelance writers are included, the number of departures from the games media swells to more than 4,000 people since October 2023."
I am not sure if you are just a touch upset that everyone does not agree that your writer owned slop factory is of high standards or if you just missed the part where I was trying to point out the weak writing as asked. But if I was to “cite” the declining quality of writing, I could do so by referencing old popular articles compared to current ones, I could show screen shots of the ever mounting assault of ads, or I could do what I am doing here and just assume that my audience is not wilfully ignorant of the current state of the format.
You can not out of one side of your mouth state the industry of writing is dying then say out of the other that the writing has not suffered.
I know you were talking about another part of the article, but you had a similarly uncited reason for the shrinking games media work force. I don’t care if you don’t like VGC, but I really don’t see a time when the writing was better, and I wanted to see what you were expecting.
They don’t need humans to write the engagement slop articles anymore.
I miss Total Biscuit 😭
They’re really aren’t any other good game reviewers. They used to be Nerd Cubed but he doesn’t seem to do game reviews anymore. There’s Sid Alpha, but if he feels particularly frisky he’ll put out a whole two videos a year, so that’s not very helpful.
Legendary Drops seems to have some solid takes. I find I get more of watching people play the games though these days.
Yeah, it turns out people don’t like advertising pretending to be reviews.
I tried contributing to game8. They only accept payment through paypal. I’ve closed my paypal account.
An effort was made.
I hate games journalists. I’m sure there are some good ones but most of them are corporate trash and their reviews are thinly veiled ads. They dont care about the games they write about. They dont take the time to learn the games and are just generally bad at games. Basically the entire industry is just shitting out the most dogshit video game opinions 24/7. I’d rather go to Lemmy or Reddit and read what actual players have to say about games.
Shout-out to Nextlander and Giantbomb for keeping gaming journalism alive.
And sites like Aftermath.site
Giantbomb is legit the fucking goat.
This is why I still pay the NYT for access. They may suck. But I am trying to keep some of the good ones employed.
Why do you feel they suck?
Defended a genocide in Palestine. Also fucked over Biden during the election.
I gotta say, I don’t see it. I did start reading the NY Times toward the end of the election cycle, but it seems to me that hardly a day goes by without showing the awful things Israel’s doing; Bret Stephens has his own opinions, but they’re in the opinion column. Of what I’ve seen, I think they reported Biden’s administration accurately, and if that fucked him over, it’s not really their job to withhold that. That’s how I see it, anyway.
Special interest journalism is usually overrun by corporate interests and inflated reviews. Find someone who knows the history of the industry and was fired or left an organization for something like reporting a low review to search out integrity for individuals.
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I blame AI
They were long gone before AI
I blame time-traveling AI
Damn Roko’s basilisk, ruining games journalism.
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Journalism at large is dangerously close to dying. People favour free click- and rage-bait headlines on Facebook over quality journalism. The latter can’t compete because quality costs money, while cheap quality articles oversaturate the market. AI only exacerbated the issue.
Journalism at large died a while ago, gaming journalism has been an absolute joke for over a decade.
I have no respect for 99% of modern journalists, they just push 1%er propaganda and post mugshots while jerking themselves off as being self appointed “guardians of democracy.”
There are some who are trying to do some good and they have my utmost respect but they’re needles in haystacks.
I’ll only address journalism as it relates to video games/reviews, but my opinion is that there are better ways to communicate information about a game than reading about it.
For me the big one is simply seeing it played. I’ve read beautiful reviews of games that when it comes time to play do not click for me. Watching someone else play it gives me way more context and appreciation. My go to for this is simply youtube. I skip the middle man entirely. I get a wide range of videos from different players in an easy to access format. Others I know use twitch to similar effect. As the options for providing this information grow, older media lose footing. I’m not surprised at all. I’m not sure we should lament it, truthfully.
You even see it here. People will post “quality journalism” and then it gets attacked because its nuanced and doesnt extrapolate into extreme claims.
People are so used to the rage-bait and bad journalism that its hard for actual reporting to break through. As well as it takes 1000x more effort to gather the evidence and story for quality reporting. Its bad, we need to start supporting journalists through gov subsidies and donations.
Which is why the free democratic world has to keep subsiding quality journalism that sticks to the facts. Sadly that‘s dying along with private newspapers because governments believe people just don‘t want it and it‘s not worth keeping. They treat it as entertainment and that‘s a huge problem because it‘s a pillar of democracy. Defunding it is dangerous.
As for games… well, there‘s plenty of ways and different mediums to consume games nowadays so it makes sense magazines are vanishing along with game events despite the medium being bigger than ever. Most of the older game news outlets have overstayed their welcome.
I think they’re almost kinda right.
I think these platforms need to adapt. They need to make short form, entertaining videos like The Washington Post or the break off with Dave Jorgenson called Local News International.
There is too much news for anyone to actually bother reading the long form articles that theyre used to having awfully agitating formats designed to get the reader to read the whole thing and scroll past ads.
Short form, entertaining, and factual is the best route. Do a little skit, explain the concept simply, bingo bango.
Getting my news from reddit or Lemmy led to the same problems, and neither actually gave me the news, so in the past couple of years, I have definitely budgeted for a news subscription as well.
If I had the money I’d definitely do the same, but for now I do RSS instead of link aggregator communities if I’m being serious about it. Takes some curation, but at the very least it’s not being run through a vote algorithm first.
Getting news off Lemmy is a shit-for-brains idea. It’s 70% bias saturated US politics links. I have no.idea how people keep lapping it up, but I hear that’s the culture of Americans being told what to believe and do based on their feeds.
You can block keywords, though, so if anyone posts any interesting news, you may even get to see it.
The problem was more that people are more likely to submit stories that continue to get you angry about the latest thing. It won’t be a deep investigative piece about the corporate interests that led to some strange move and hid some shady dealings; it will be a third or fourth article about the latest thing we all already know Trump did, but it adds like one detail and focuses on it. It’s easy to fall back on by default and think you need nothing else because it’s free and major events will get shared instantly.
Hate to break it to you, but this is becoming the norm globally as more and more people got addicted to smartphones and social media.
Gaming journalism has been overrun with that.
What I, and I think many people, want are trustworthy, knowledgable reviews.
I can’t trust any of the major publications. I trust a small handful of YouTubers who are giving me more of what I want than the entire professional industry.
Good riddance to any gar journalists who rate games on a 6/10 to 10/10 scale. I insinuated because sponsors, but fuck that.
The idea of ranking games on a numerical scale is inherently flawed. I suspect many publications still use it as a way to make nice with game publishers. Text that’s lukewarm can slap a 9/10 score on and a lot of people just jump over the review to the “objective” score.
There are still Youtubers out there motivated by the same engagement goals as gaming journalists. Both need you to click the link. With Youtubers, you can at least identify what games they like, and would know more about those specific type of games.
Not all YouTubers are quality. This is obvious. What I am saying is that I’ve found a mere handful who are quality and for my tastes they have replaced the entire legacy professional gaming journalistic media. Other people I’m sure can find similar YouTubers who cater to their tastes and opinions.
The entire industry was flooded with mouthpieces for developer statements, and opinion piece hottakes. How many of those people does an industry really need? (Or more importantly: How many of those people can it financially support?)
As for reviews, they are for the most part similarly worthless and hard to trust. There’s about five YouTubers who I actually trust the opinions of, and I haven’t felt left out at all with that as the extent of my gaming journalism intake.
I can’t be certain, but I suspect a lot of gamers are completely burnt out on the professional gaming journalism industry.
Go to Steam page. Scroll to bottom. Filter out negative reviews. Read 5-10. Update filers to only show negative reviews. Read 5-10.
That’s never let me down when it comes to determining whether or not a game is one I’ll enjoy.
It would be difficult to measure if that was the case, but what does seem to be the case is that the old revenue model these outlets relied on just paid less and less over the years.
Most “reviewers” get a version of the game with infinite money and health to get through the game quickly and only talk about story and size.
I bet there’s bosses and quests that have a special place in our rage that these people just breezed through and they don’t remember them a single bit.
I’ve gotten release copies of games for review. Unless they have another secret tier of pressers, this is nonsense. If anything, review copies are more likely to have bugs that making completing the game harder.
Indie or AA and AAA?
Indie and AA.
The most I’ve heard about reviewers getting extra help is that they have a small tip sheet for the trickiest parts, and only sometimes. If they need extra help beyond that, they’re messaging their colleagues on Discord who are also under embargo.