Epic CEO says AI disclosures like Steam's make "no sense" because AI will be involved in "nearly all" future game development
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AI disclosure tags are currently a requirement for storefronts like Steam, but Epic Games' Tim Sweeney says they'll soon be made redundant.
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144h

yea that’s just playing on semantics. Of course machine learning will keep assisting many different workflows, thank you Tim.
Go ahead with your ML-assisted procedural animations, your ML-enhanced denoising, your ML-powered stochastic mesh pruning.

What people don’t want is generated visuals/music that try and pass off as art. I’d love to summon debility to explain that the ruling class doesn’t get it, but they do -it’s a convenient way for them to save on human labor that is also… just too tempting to use for replacing art as well.

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13h

deleted by creator

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55h

Steam is my favourite multi-billion dollar monopoly 😌

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34h

I like AI, and see no issue with disclosing how it is applied. People who are pro-AI would like to further hone their craft, by understanding what workflows and issues are involved. Anti-AI folk can simply avoid what they dislike. Either way, it is win-win.

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12h

The main problem I have besides the ethics is that people keep trying to pass off substandard art as non-ai when it still just looks worse.

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24h

Sweeney is not very smart, is he?

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24h

Epic fail

Kyden Fumofly
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299h

Yes, like we don’t have Handmade tags in products…

I dont know about the future, but a “No AI-Art” tag, makes sense to me.

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24h

I have seen handmade tags, for stuff that wasn’t machine loomed, etc. But handmade clothing is mostly dead in the consumer world, unless you class mass production methods as handmade… Which they are made by hands in some stage

Kyden Fumofly
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13h

Handmade clothes may be not the norm but they are not extinct. Dresses, scarfs and accesorising can be found handmade. Luxury market is in majority handmade.

The point is that the label is not pointless. It exist and will exist in the future. I just hope that games with human art won’t be considered a luxury.

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139h

More info = good.

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2411h

And people wonder why Epic games has the smallest market share of all the game stores

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34h

Take the free stuff, give them nothing.

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69h

Yeah, I can’t imagine why people aren’t flocking to the Epic Store. Must be Valves fault.

I Cast Fist
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35h

Don’t forget all the “web3” games on EGS that are the future, too!

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1510h

Tim can suck my sweaty balls.

I Cast Fist
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25h

Careful, his suction might leave you ball-less

Echo Dot
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28h

Yes but we all know that Tim is a bit of an idiot.

We’ve all seen AI made games, they are awful. Terrible optimisation (often not optimised at all), programming mistakes that first year junior wouldn’t make, glitchy looking art and basic gameplay because AI cannot be original.

Yeah I’m sure they’re really going to take off.

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410h

Depends on how it’s used.

Right now it’s used to replace skilled workers, be them artists, actors, or programmers.

I can certainly think of a few good uses for AI in games, but to a Corpo CEO “good use” = wider profit margins at the cost of humanity. And so we need to be informed about such things when we spend money on something that is by all rights an artform.

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25h

The problem is that the very capabilities that let a game have “way more of something than it could otherwise have” (say, thousands of unique voices reading context-specific runtime generated text) can be used to reduce the need for workers (so one can just pretty much generate all speech in game by paying a bunch of random people of the street for to come over and read text for 1h and then just clone their voices and used that to generate all in-game speech - the quality way less than pre-prepared lines read by a trained voice actor, but the cost will be a tiny fraction of it).

AI can helps us do things which in practice would otherwise be impossible but many (maybe most) companies are just using it to cut manpower costs even though it delivers inferior results than than trained professionals.

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2114h

Tim: Valve doesn’t understand the market. AI is going to lead gaming industry.

Also Tim: VALVE IS A MONOPOLY AND SHOULD SEIZE TO EXIST.

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13h

Valve:

Valve wins.

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39h

And they’ll become cheaper as they undoubtedly sack their talent, right?

I think if I buy a game under the pretext of it being entirely “man-made”, in 2026. If it then turns out to have been partially AI produced in 2030, I should have the right to earn a refund, even if I 100% it.

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14h

Using AI for checking a code, and then double checking it yourself is different than some waste of sperm dictating prompts to AI, and telling his friends at parties while high on ketamine adderol and coke “this is going to be the next Morrowind x Cyberpunk x Mario Brother Kart Theft Auto” is the AI badge Valve is talking about.

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