Game developers aren't happy with a new policy from Unity that will cost developers a small fee every time someone installs a game built on Unity's game engine.
The Unity Runtime Fee is scheduled to take effect on January 1, 2024, and it’s been universally panned by developers on social media since its announcement earlier today.
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For instance, if a free-to-play game has made $200,0000 in the last 12 months but has millions of people installing it, the developer could end up owing Unity more than the profit earned from in-game purchases.
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Others are worried this could lead some smaller developers who built their games on Unity to pull titles from digital storefronts to prevent more people from racking up downloads.
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“I bet Steam, Epic, Sony, Nintendo, and Microsoft will love having waves of developers pulling their games,” writes Forest from Among Us developer Innersloth Games. “Innersloth has always paid Unity appropriately for licenses and services we use. I’m not a discourse guy, but this is undue and will force my hand.”
Other developers are actually asking people online to not install their game built in Unity, with Paper Trail developer Huenry Hueffman writing, “if you buy our Unity game, please don’t install it… demos also count, dont install this demo, you’ll literally bankrupt me”.
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Unity also clarified that the fee will not apply to charity games or charity bundles. Unity defended the pricing model, saying it’s designed to only charge developers who have already found financial success.
We only succeed when you succeed. Our 5% royalty model only kicks in after your first $1M in gross revenue, meaning that if you make $1,000,001 you owe us 5 cents. And this is per title!
Also, revenue generated from the Epic Games Store will be excluded from that 5% royalty.
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Unity has been under pressure lately, laying off hundreds of employees in the first half of 2023. Riccitiello also came under fire in 2022 for referring to developers who don’t focus on microtransactions as the “biggest f*cking idiots” before apologizing. Featured in everything from Cuphead to Beat Saber to Pokemon Go, it has been lauded for ease of use. However, trust in the platform has been declining over the years, leading many developers to look to alternatives.
Well fuck me, apparently. The Adobe and Sibelius fees already break me, and I’ve invested enough in Unity assets (not to mention the learning curve) to get a game close to preproduction, and this could drive me out.
I’m a tiny Dev just trying to break into VR, console, and mobile by myself, and am dirt poor with no support, just my knowledge and talent. I’m working on three beta projects, but this makes me scared to continue on Unity.
I’m a good designer and developer with industry experience, but my health has forced me into smaller Indy projects. I put all my eggs in Unity’s basket and now it feels like they’re ditching me just at the point I was ready for production.
Sometimes it seems to me that almost everything that isn’t FOSS/non-profit goes down the shitter these days in the name of profit. It really does feel like the only way to avoid getting fucked over is to completely ditch commercial stuff.
Oh, I’ll keep going, for sure! (…with one eye on developments.) But now I also need to prepare contingencies if their licensing goes the way of Avid, Adobe, and most recently Reddit and the bird one.
Something major might have to change and I can’t be blindsided by it, so I have to carve out time to deal with this, anyhow.
The problem is they keep changing the license terms every 6-12 months and the changes have always been retroactive. I think they’ve changed it about once every year for the last 5 years and this year they did it twice. Games often take years to make and that means you might have no idea what the terms are going to be by the time you’re ready to release.
So lets say they walk this back. What about next time?
It doesn’t seem right that they can retroactively change their terms and just decide you owe them money. I’m guessing this is legal since they are doing it anyways?
It’s really no different than a service upping their subscription fee or a grocery store raising the price of eggs. There’s no law that says the price will remain the same forever. You can of course add it to the terms of a contract, but it’s at your (in this case Unity’s) own discretion.
The main difference is that if you built your product on their platform, you don’t have the option to pick a different vendor for what you’ve already built like you would for subscriptions or eggs. It feels much more akin to extortion to me.
You built your product on their platform and agreed to the terms they set. Thats a level of commitment you put in. Them changing it afterwards is forcing you to agree to new terms that you wouldn’t agree to if you weren’t forced.
If the issue is using their servers, or keeping the runtime code updates, there should at least be the option of self hosting or locking into an older version.
Having said all that, I know very little about vendor contracts and don’t doubt you when you say legally its the same as any other price change. It feels different because of the lack of choice.
It’s not like nobody warned you Unity was bad, they’ve been hounding developers forever. I’ve personally been warning people to not touch unity and instead use the vastly superior Unreal Engine, ever since the UDK days. This isn’t the fall of Unity, it’s mid descent.
I’m confused. I’ve never licensed a game engine, but I figure you’d write what charges you pay into the contract, and as far as I know, you can’t just add additional charges in later without renegotiating the contract. At least, you’d have no way to enforce those. So I’m sort of at a loss how this is even supposed to work.
The game engine is licensed as a subscription. When January 1st rolls around and the dev’s meed to renew their subscription it will have these new terms. Their options are to accept this or to never update their games again.
Makes sense. I hope the unity guys come to their senses. This whole thing seems rather self-destructive on the company’s part. Unity is far from being a monopoly, with one competitor being free and open source (Godot). And pulling stunts like these, even if you walk them back later, does not engender trust.
Because a lot of mobile games are made in Unity, and mobile has a higher rate of people who install and then uninstall without really playing the game. People also install things by mistake on mobile, thinking they’re something else.
So by charging based on installs, they’re able to squeeze developers a lot more (especially mobile game developers). Competitor engines like Unreal don’t run very well on mobile.
i have a couple Unity games that are close to shipping, i think i’ll hold off on that and rewrite in Godot instead. I was already considering it since working with Godot is a thousand times more pleasant than Unity anyway.
I can see why you would think that, but there’s alot of stuff unreal just isn’t that good at, things like 2d games are a massive struggle to work with in unreal, so it’ll gain more popularity, but mainly from devs making 3d games with a focus on high graphics
To be fair, while unreal isn’t FOSS, it’s source code is at least openly viewable so devs would find it easier to make easily transferable alternatives
Also if theirs a engine bug you can crack it open and fix it yourself, handy if you’re not a AAA studio who has epic Devs on speed dial. Though I believe you do have to share any code alterations with epic if it’s hosted on a private repo
Riccitiello also came under fire in 2022 for referring to developers who don’t focus on microtransactions as the “biggest f*cking idiots” before apologizing.
Classic CEO brainrot. There’s more to life than just maximizing profit.
Maybe this will be the kick in the rear that gets people to drop them enmasse. I’d definitely explore the other options for any new projects I was starting.
Even if they drop this fee, is it really worth the headache in the future when they try something again?
No, Unity has always been an inferior engine to others such as Unreal Engine, Lumberyard, Blender, etc. In fact, the Unreal Engine 3 UDK became free well over a decade ago, and it’s basically Unity if Unity weren’t the scummy corporate vampires they’ve always been.
I’m sorry but Blender game engine was pretty cumbersome to use. It was officially dropped awhile ago and last I heard it was picked up by the community
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Whoah spez, are you the CEO at Unity now as well? Impressive
I forgot it was John Riccitiello at the helm of Unity these days. That explains a lot.
Also quite interesting that he’s offloaded ~$2mil worth if Unity shares in the past year too
Just read some details, it’s a monthly fee too? Wouldn’t that really screw over single-player games which don’t do recurring revenue?
Well fuck me, apparently. The Adobe and Sibelius fees already break me, and I’ve invested enough in Unity assets (not to mention the learning curve) to get a game close to preproduction, and this could drive me out.
I’m a tiny Dev just trying to break into VR, console, and mobile by myself, and am dirt poor with no support, just my knowledge and talent. I’m working on three beta projects, but this makes me scared to continue on Unity.
I’m a good designer and developer with industry experience, but my health has forced me into smaller Indy projects. I put all my eggs in Unity’s basket and now it feels like they’re ditching me just at the point I was ready for production.
God dammit. :(
For future projects you may want to consider Godot or Stride. Free and Open Source.
Sometimes it seems to me that almost everything that isn’t FOSS/non-profit goes down the shitter these days in the name of profit. It really does feel like the only way to avoid getting fucked over is to completely ditch commercial stuff.
Our world sure does work, eh?
Stallman was right all along.
Yeah, I hope stuff like this shows people the value of FOSS
deleted by creator
Oh, I’ll keep going, for sure! (…with one eye on developments.) But now I also need to prepare contingencies if their licensing goes the way of Avid, Adobe, and most recently Reddit and the bird one.
Something major might have to change and I can’t be blindsided by it, so I have to carve out time to deal with this, anyhow.
The problem is they keep changing the license terms every 6-12 months and the changes have always been retroactive. I think they’ve changed it about once every year for the last 5 years and this year they did it twice. Games often take years to make and that means you might have no idea what the terms are going to be by the time you’re ready to release.
So lets say they walk this back. What about next time?
It doesn’t seem right that they can retroactively change their terms and just decide you owe them money. I’m guessing this is legal since they are doing it anyways?
It’s really no different than a service upping their subscription fee or a grocery store raising the price of eggs. There’s no law that says the price will remain the same forever. You can of course add it to the terms of a contract, but it’s at your (in this case Unity’s) own discretion.
Here’s their Pricing Change FAQ.
The main difference is that if you built your product on their platform, you don’t have the option to pick a different vendor for what you’ve already built like you would for subscriptions or eggs. It feels much more akin to extortion to me.
You built your product on their platform and agreed to the terms they set. Thats a level of commitment you put in. Them changing it afterwards is forcing you to agree to new terms that you wouldn’t agree to if you weren’t forced.
If the issue is using their servers, or keeping the runtime code updates, there should at least be the option of self hosting or locking into an older version.
Having said all that, I know very little about vendor contracts and don’t doubt you when you say legally its the same as any other price change. It feels different because of the lack of choice.
Yes, this, too. :(
It’s not like nobody warned you Unity was bad, they’ve been hounding developers forever. I’ve personally been warning people to not touch unity and instead use the vastly superior Unreal Engine, ever since the UDK days. This isn’t the fall of Unity, it’s mid descent.
Kick 'em while they’re down
Jump ship to Musescore and Affinity while you’re at it my friend.
Unity’s CEO must have met with Reddit CEO over a party and after discussion, came to this horrible profit making decision I guess.
Someone in another post mentioned the cuurent Unity CEO was the CEO for EA when it was voted worst company in America… so it kinda explains a lot.
I’ve been using Godot for engineering simulations and I cannot recommend it enough for this one niche.
I’m confused. I’ve never licensed a game engine, but I figure you’d write what charges you pay into the contract, and as far as I know, you can’t just add additional charges in later without renegotiating the contract. At least, you’d have no way to enforce those. So I’m sort of at a loss how this is even supposed to work.
The game engine is licensed as a subscription. When January 1st rolls around and the dev’s meed to renew their subscription it will have these new terms. Their options are to accept this or to never update their games again.
Oh, but already completed games that dont want to make more updates dont need to pay this fee right?
As I understand it yes, that is correct.
Makes sense. I hope the unity guys come to their senses. This whole thing seems rather self-destructive on the company’s part. Unity is far from being a monopoly, with one competitor being free and open source (Godot). And pulling stunts like these, even if you walk them back later, does not engender trust.
For sure. Proprietary software, and especially subscription licensed proprietary software, is a blight.
Can someone explain to me why they might have gone with this strange pricing model instead of the very simple revenue sharing model that Epic uses?
Because a lot of mobile games are made in Unity, and mobile has a higher rate of people who install and then uninstall without really playing the game. People also install things by mistake on mobile, thinking they’re something else.
So by charging based on installs, they’re able to squeeze developers a lot more (especially mobile game developers). Competitor engines like Unreal don’t run very well on mobile.
Something something $$$.
But yeah, revenue sharing makes a ton more sense. Maybe have a per-seat option up to $X in revenue, and a revenue percent above that amount.
Twitter has gotten enshittified. Reddit has gotten enshittified. Now Unity is getting enshittified.
It’s time to learn the lesson: don’t be a sharecropper on somebody else’s property.
Games that use Unity are cringe
Good thing i switched from unity to godot a while ago
i have a couple Unity games that are close to shipping, i think i’ll hold off on that and rewrite in Godot instead. I was already considering it since working with Godot is a thousand times more pleasant than Unity anyway.
My hope would be that this encourages open source engine usage but it’ll probably simply make Unreal Engine more popular instead.
I can see why you would think that, but there’s alot of stuff unreal just isn’t that good at, things like 2d games are a massive struggle to work with in unreal, so it’ll gain more popularity, but mainly from devs making 3d games with a focus on high graphics
Godot is a pretty good alternative for 2D games
To be fair, while unreal isn’t FOSS, it’s source code is at least openly viewable so devs would find it easier to make easily transferable alternatives
Also if theirs a engine bug you can crack it open and fix it yourself, handy if you’re not a AAA studio who has epic Devs on speed dial. Though I believe you do have to share any code alterations with epic if it’s hosted on a private repo
This article has some new quotes and details. I know we have the other thread going, but this would get buried over there.
Classic CEO brainrot. There’s more to life than just maximizing profit.
In a capitalist oligarchy? There’s really not.
Maybe this will be the kick in the rear that gets people to drop them enmasse. I’d definitely explore the other options for any new projects I was starting.
Even if they drop this fee, is it really worth the headache in the future when they try something again?
No, Unity has always been an inferior engine to others such as Unreal Engine, Lumberyard, Blender, etc. In fact, the Unreal Engine 3 UDK became free well over a decade ago, and it’s basically Unity if Unity weren’t the scummy corporate vampires they’ve always been.
Let’s not pretend Epic aren’t also scummy corporate vampires
I’m sorry but Blender game engine was pretty cumbersome to use. It was officially dropped awhile ago and last I heard it was picked up by the community
May your golden parachute have secretly been stuffed with lead you greedy abusive piece of shit. Fuck these bait and switch MBAs.