
I’m speculating based on what companies have been saying recently such as the 2025 Coca-Cola Christmas ad where they uploaded a “behind the scenes” to attempt to show the human aspect.
If you watch that and take it at face value then maybe I’m just the cynical asshole here but I’m not alone.
Edit: and yes, I’m speculating, but so is everyone else talking about this too.
Also, this isn’t about me, and I don’t need to divulge my background to you.

I take it you never made it beyond high school?
Holy shit, I haven’t felt whiplash like that from a comment in years.
I’m not even mad, I feel alive.
But to be serious for moment, in the future when you’re about to make a similar comment out of nowhere, please pause and reflect on why you chose to say such a thing to a stranger on internet in the first place?
Our time to converse genuinely with others online may be finite and coming to an end sooner than any of us expected. Is that how you want to conduct yourself in these fleeting moments?

The simple answer: No. The game and city are designed to be a living, breathing massively multiplayer skateboarding sandbox that is always online and always evolving. You’ll see bigger things evolve, like changes to the city over time, as well as smaller things, like live events and other in-game activities. In order to deliver on our vision of a skateboarding world, the game will always require a live connection.
But they’re trying apparently.

I believe that’s correct. And as others have pointed out this is likely an anti-scalping measure which changes my view on it.
I do however hope they will keep a good stock of them. Having to be a subscriber is annoying enough but even when I was one I was never able to be quick enough when N64 ones went back in stock.

Nintendo pulls Switch 2 pre-orders in US over Trump tariffs
Edit: also, these will never be on shelves. They will be a membership exclusive online order regardless, even after the preorder-only window.

It’s easy to understate what an unusual project SteamOS is. It represents over a dozen years of work from some of the industry’s finest, is funded by a private company, yet is open source and free for everyone to use. “I’m pretty happy that we’ve managed to find a balance that’s beneficial to everyone, while still being able to help this PC ecosystem in this way,” says Griffais. “I’m really happy about that.”
I can’t wait to try it


This is the kind of nuance I came back to the comments for, thank you. It’s an interesting question and I would like more details on how various game studios typically treat such material. Is it some stock photo? And if so, are they paying for it?