A new industry report from Epyllion has broken down the video games industry's battle in the attention economy, which it is struggling with.
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19m

I’m old enough to remember when games were being demonized. Don’t sound too bad now, eh?

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331m

“Gambling and crypto” reminds me of when I was in DARE and they would refer to “drugs, alcohol, and tobacco,” and I thought “aren’t those all drugs?”

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154h

Can someone explain to me how cryptocurrencies are even in this fight in the first place ? How are they grabbing and holding people’s attention ? Are they staring at the graphs all day !?

I Cast Fist
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122m

Gambling with make believe money and lots of economy and trading “experts” telling you where to “invest” in

GreenBottles
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23h

Yes, trading is addictive

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23h

*gambling

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66h

I thought GCP is Google Cloud Platform but turns out it’s Gambling Crypto Porn.

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86h

That’s because most games suck.

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128h

Bollocks. I call this bullshit.

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3914h

The thing they are tracking is primarily money. If people are playing games they already own and spending money on crypto chasing a big win, that speaks more to increased economic desperation than loss of interest in video games.

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14h

Thank you. I was wondering the same thing. The conclusion that attention must be on porn/gambling/crypto is such a wild jump.

correlation != causation

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28h

PREACH!

rogsson
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7021h

No. We lost interest in corporate fuck heads with no ties to gaming, using any imaginable way possible to milk, manipulate and fuck their customers over. We still love games.

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2519h

milk, manipulate and fuck

That definitely sounds like porn /s

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519h

just spent 45 on 3 new indie games. gonna play the shit out of them. also playing cash cleaner simulator and loving every minute of it.

anytime I see any AAAAAA slop on steam from companies like ea, ubisoft, activision etc…i click their game, then click ignore so I never see it on my lists again.

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27h

Those three companies are dead to me, even if they hold some IP I used to hold dear.

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017h

Exactly

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117
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1d

Not playing games, or not playing the current live service shovelware they keep pushing out?

Lots of people are realizing there were more quality games released between 1985 and 2015 than you could ever play in a lifetime. We don’t need new shit if it’s just gonna suck.

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511d

There’s plenty of great new stuff too, often times even modern iterations of the retro stuff we loved, but it doesn’t get the same level of marketing, so it’s harder to find.

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2421h

You’re right, of course. Indie devs with passion are still putting out some great stuff.

My ire was much more for the AAA studios, which seem to have tossed out all the talent and vision that brought them to the top.

I mean, I was Ride or Die with Square Enix for decades, when they were different companies. After 16, I think I’m just done with new Final Fantasy games altogether. Fuck you guys, imma go play 6, 8, and 9.

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416h

I don’t play AAA games anymore (haven’t in years) but I still feel somewhat sympathetic to their plight. What has happened to them is the same thing that happened in the music industry and the film industry and a long time ago in the book publishing industry.

The marketplace is too crowded with quality stuff and so it’s extremely difficult to compete with what’s already out there. The only real answer is to take massive risks and hope you can hit a home run. Unfortunately, AAA studios just like big movie studios aren’t set up to take risks anymore. They’re set up to spend a huge amount of money on a project that’s supposed to be guaranteed to succeed. Indies can survive more easily in this space because they’re small so they can take more risks.

It’s like the dinosaurs after the asteroid impact. The big ones are dying off and the tiny ones are surviving and will eventually become birds. Or something I dunno!

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319h

YES! 6 ftw

Anytime I see FF6 mentioned, I have to refer that person to view Ethra. I’m super stoked to play this game. it’s the sprite style game I’ve wanted for a while. octopath was fun but I dunno…this game looks amazing.

https://store.steampowered.com/app/2177510/EthrA/

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141d

Hey buddy, those live service shovelware games are manufactured by Shovel-Spyware-Freemium Holdings Inc. They are returning valuable profits back to their shareholders!

And isn’t that what video games are really about anyway? Think of the shareholders.

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2218h

Shareholders: “so you’re telling me that people want a gambling, porn, crypto game?”

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24h

Lightning in a bottle, I had a blast

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14h

The lightning in the bottle dlc will cost 200 donnycoins and the luck to pull it is 0.0001%.

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46h

Yeah this is probably the angle of the report. Bet it’s paid for by a firm that owns a lot of stocks in game companies. They want to push the game companies they own into that direction so they can squeeze more “value” out of their portfolio. And now they have the “evidence”.

Remember many of these industry report are paid for by someone with an agenda. They are not independent science.

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1818h

Already exists. Gacha H-games (which may accept crypto payment, not sure) happen to be extremely expensive to play, too.

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4820h

I mean, they are trying to turn video games into porn, crypto and gambling.

They got the gambling part down pat.

They have been trying to get crypto in with little success.

And while porn games do exist, very few of them are both good at being porn AND being a game (modding in porn to good games not withstanding). Which sucks, because this is the only one of the three that would actually be cool.

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16h

God of War did a pretty good job of mixing porn with a solid game.

IHeartBadCode
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1920h

I mean, isn’t this what Gacha games basically are?

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Sounds like fud, from all angles. No one but Tech Bros and their bots care about crypto, porn has always been porn. There are literally thousands of great, dirt cheap games to play.

But anecdotally, I observed YouTube suck away a lot of attention from games and TV in my family. It’s lower brainpower, so if one is (say) dog tired from work, the algorithm has a lot of appeal vs a hardcore KCD2 session or an intense TV drama.

Discoverability is certainly an issue too. If game advertising boils down to “The TikTok algorithm and YouTube influencers,” then of course the predatory casino games are going to win that war.

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1518h

This is shareholder bait.

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816h

So they’re losing non-gamers who like EA sports?

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261d

This article should be Exhibit A in any class on “correlation does not imply causation.”

  1. Gambling was made more accessible in the US because of a SCOTUS case in 2018. Starting later that year, Delaware became the 2nd state to allow sports betting (after Nevada). The list of states allowing access to online sports betting keeps growing, with Missouri the latest to join less than 3 months ago. 39 states now have gambling in some form, with 7 more considering legislation in the next year or two.

  2. Gaming revenue took off in 2020-2021 because more people were spending all day at home. It has since flattened, or slightly declined as a) pandemic-era games that were written and designed in those tough circumstances turned out poorly. b) gaming company execs thought the gravy train would never end, so set projections too high. c) acquisitions and mergers due to a combination of a) and b) meant massive layoffs and low-effort slop. d) VCs bought up the shells of former successes and accelerated c). Oh look:

A new report by Epyllion, a gaming industry advisory company headed by venture capitalist and market guru

These two things have nothing to do with one another, besides coincidentally happening at roughly the same time.

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