Tariffs, component volatility, and Valve’s tolerance for losses all lead to uncertainty.

The title is a bit misleading, as the article lists diverging analysts’ opinions, ranging from Valve willing to sell at a loss or low margins, to high prices due to RAM and SSD price volatility.

cross-posted from: https://lemmy.blackeco.com/post/2330473

ekZepp
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People seriously underestimate the performance that you can pull out from some medium-level hardware with an highly-optimized OS. I mean, just watch what they were able to archive with the Deck.

@[email protected]
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Valve willing to sell at a loss

I don’t think that Valve will sell the Steam Machine at a loss.

Closed-system console vendors often do, then jack up the prices of their games and make their money back as people buy games. So why not Valve?

Two reasons.

  1. They sell an open system. If Valve sells a mini-PC below cost, then a number of people will just buy the thing and use it as a generic mini-PC, which doesn’t make them anything. A Nintendo Switch, in contrast, isn’t very appealing for anything than running games purchased from Nintendo.

  2. They don’t have a practical way to charge more for games for just Steam Machine users — their model is agnostic to what device you run a purchased game on. So even if they were going to do that, it’d force them to price games non-optimally for non-Steam-Machine users, charge more than would be ideal from Valve’s standpoint.

@[email protected]
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139h

While I think you’re ultimately right, 6 years ago I would have said the same thing about the Steam Deck idea, so I’m compelled to offer counterpoints.

Valve, very uniquely, does offer the best Linux-based digital games storefront to use on that Linux gaming PC you bought. So, they’re very much positioned to take advantage of the hardware purchase. Users aren’t “locked in”, but they are compelled in, and users may have a smoother time getting games on Steam than trying to set up controller-based launchers on Heroic or something.

It’s like when the pet isn’t literally fenced into the house, and is allowed to roam free, but is reminded that its fluffy toy and warm meals are all back at home, so it’ll never go far.

Valve also might just be more forward-thinking than most game companies most COMPANIES these days. They build goodwill this way and get people obsessed with their brand by having more wins like this.

@[email protected]
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1119h

Steam deck has customization you can buy with their points, I could see them getting some extra game sales that way

misk
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Hah, this is where they get you and I’ve been dogpiled for raising this as an issue continuously. This is an illusion of an open system. Where are you going to buy games for Steam Machine? Steam obviously, there’s no competition. Then as your library grows you get more and more vendor locked. Then Valve does an Android application notarising switcheroo and you have Linux machine that’s no different from a Mac or an Android phone. Of course they can subsidise it because they can recoup it thanks to 30% cut and it’ll only accelerate the process.

@[email protected]
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1214h

Where are you going to buy games for Steam Machine? Steam obviously, there’s no competition.

Simply not true.

misk
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-213h

What is the competition on Linux? What’s their market share?

@[email protected]
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Heroic launcher lets you install games from other launchers although Steam experience is better. But, biggest thing is you can just install Windows, which those who play games that refuse to enable anticheat on Linux will end up doing if this is going to be their main PC.

Like imagine if you could pick up a PS5 or Xbox and install Linux or Windows on it. Id pick one up for that purpose completely negating the reason Sony and Xbox put out the hardware, which is to get people to buy from their store and take 30% of every sale so even if they sold at a loss they are guaranteed to recoup it. Open that hardware up though and they’ll have system that are just going to be a loss.

Fushuan [he/him]
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1013h

GoG, epic, any other store really. Proton is made by valve but it works in whatever, and there are tools now to use proton (not wine, proton) outside of steam to get all the goodies you got on top. Heroic launcher does that for the games you get from the Amazon store, gog, epic, and any other exe you got.

I even installed battle net, and once you open it everything you install from there works in that bubble and work, I played plenty HOTS games.

I play modded D2 without much issues.

You know why the steam market share in Linux is so high? Because they are the ones that put the work to make windows games work on Linux. Yes, wine existed before but they both adapted it for games and contributed to the overall wine project a ton. Also, iirc, steamdecks make up for 30% of the Linux machines from valve’s yearly reports. The market is tremendously tiny yet.

misk
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-613h

What is their current market share on Linux?

@[email protected]
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1013h

Why is that even relevant? You said people can only get games on Steam and that’s just not true

misk
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-813h

If they have no market share then that competition exists in theory only.

@[email protected]
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918h

Theoretically people could use it for a cheap non-gaming PC, except the cheapest non-gaming PC would be non-gaming specs.

Anyone using it for cheap crypto-mining is an idiot, the cheap option there is a rack full of bang-for-buck GPUs.

Are there any other use-cases that involve gaming-PC specs? Making videos, perhaps?

@[email protected]
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In this context, “generic mini-PC” doesn’t need to even be “non-gaming-PC”, just not a platform for buying Valve’s games; a razor-and-blades model requires that you be the one selling the blades. If someone just goes and runs games purchased from GOG, that’s already an issue for them.

It’s why inkjet printer manufacturers, who do use this model, try to make it so stupendously difficult to use ink from competitors (outside of the bottled-ink printers, which don’t use that model, where the manufacturers are fine with you doing that).

@[email protected]
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If it’s priced well and idle power usage good, it can be a great home lab. Run all sorts of services on it. Host your own Google Drive/Docs/Photos alternatives with all the automated categorization like face detection sorting. Should be strong enough to run a lot of unrelated services off one machine. If I ever had gigabit internet, I’d probably try stuff like hosting a Matrix server. Self hosted RSS feed.

Would be great for videos. RDNA3.5 has good AV1 and HEVC encoder and decode I believe. I think h.264 got solid with RDNA3.5. Good for video usually means good for photos too. Probably audio. Blender support for AMD graphics cards continue to improve and game engines have generally always been good. Great for a computer lab to teach something like Godot

The compact media creation thing would be the big thing for me if I needed a computer and this was substantially cheaper than a Strix Halo minipc. Darktable, Kdenlive, Krita, Ardour, Godot, Blender. I’d have people in mind where a $500-600 just under an ~RX 7600 would be a huge upgrade for their personal art workstation and the compact form is a big plus

@[email protected]
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118h

Could be good for some home automation workflows- plex server, transcribing security cam video, doing object detection on said video.

@[email protected]
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Doubt they’ll be that pricey. I think they’re aiming for 600ish or thereabouts. I’m not the target audience (beefy gaming pc) but I love the concept and what it’ll do to further indie gaming. It’ll probably also pull people from consoles to pc gaming. Valve can’t stop winning.

misk
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112h

$600 and more would be embarrassing because that’s how much base Mac Mini costs and I’m not yet convinced which one is more performant.

@[email protected]
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1521h

The problem is dram prices right now are crazy so the price might get pushed up quite a bit

@[email protected]
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1921h

Depends on whether they negotiated contract pricing beforehand. The price increases aren’t because of manufacturing cost increases, they’re because of high demand. Retail pricing isn’t really related to bulk wholesale contract pricing at all.

@[email protected]
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520h

I think they might eat the extra costs because they know they’ll more than recuperate it from increased software sales. Hell, XboX as a console was a loss leader for MS for over a decade.

@[email protected]
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518h

The issue is that if you sell the PC at a loss, you’re effectively subsidzing every person and business who wants an SFF-PC but may not necessarily buy games for them. It’s not like the Steam Deck where you can bet the majority of those devices are ending up in the hands of gamers.

@[email protected]
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011h

It doesn’t come with windows. For a lot of businesses that is a requirement. The other thing valve has done is require you to have a steam account with purchases, and limit the number you can purchase on that account, before you buy a hardware device from them. This was to prevent scalping but also would prevent the scenario you present limiting sales to those that have already purchased games is a solid strategy for their new devices imo.

@[email protected]
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011h

i swear i read somewhere that they were shootin for around $400 for a base model

Luffy
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79h

Just saying

The steam deck was 600€

The steam Maschine is 4x faster

I think your math dosent math

@[email protected]
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34h

Wont be that low, but Steam Deck needed a screen, battery, portable form factor, and inputs.

So just needing a case and less size and battery power restrictions might make it easier to do more with the same money for the same reason smartphones can be more expensive than PCs and laptops and consoles because of the use case expected of them and the challenge portability adds.

@[email protected]
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There is absolutely no way they’re selling it for less than $400. Whoever said that has absolutely no idea what they’re talking about.

They told LTT that they were planning to price it competitively with entry-level PC’s, not consoles

misk
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112h

deleted by creator

@[email protected]
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516h

…I might pick up the controller if it’s not a hundred bucks.

@[email protected]
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12h

Going on off the price of the dualsense edge we will be lucky if it is only a 100 bucks.

@[email protected]
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112m

The original steam controller was $50, I would hope they’d be able to keep it under $100.

Not to mention a steamdeck is $400, and that’s got a lot more going on than just a controller.

@[email protected]
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14m

Original Steam controller felt like it was made with really cheap looking materials to cut costs.

This controller looks like the build quality is much more premium and has a lot of inputs and tech put in than the expensive Xbox Elite. The dualsense edge getting removable joysticks and grips raised the price too.

So when its those controllers that this controller will be closer to in terms of features than the base Sony and Xbox controllers. Being only $100 would be a bargain.

@[email protected]
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014h

The controller is going to be closer to $200

Frezik
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214h

All of this is going to be based on the fluctuation of RAM prices and tariffs, as well as whether or not Valve has an existing stockpile of RAM from 6 months ago.

FWIW, Sony just announced a Japan-only PS5, sans optical drive, for about $350. Now, US prices are remaining higher, but the GabeCube is likely to have less performance than a PS5. I can’t see them going much over $600 and still having a value proposition. Even that is going to be based on the gigantic library of Steam games that can be played on it that aren’t on the PS5.

troed
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1921h

I built a $700 Bazzite-based Steambox with some parts used and the Steam Machine seems about par on performance and is both better looking and has additional features so … yeah

eleijeep
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419h

What GPU/CPU did you go for to fit into that budget?

troed
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Asus B360 Prime with 32GB RAM i5 9400F CPU 6700 XT GPU w/ 12GB VRAM

(all of that used)

… however, I originally bought it all for a virtual pinball build so I’m sure it could be done better with Bazzite in mind from the start.

I went with a white+birch Lian Li A3-mATX to get something barely good looking enough to fit with the rest of the gaming room.

@[email protected]
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It’s going to be more than an Xbox, but not too crazy. Probably $800 is my guess.

Cricket [he/him]
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313h

Good guess. For reference, Xbox series X without optical drive is $600 currently. PS5 Pro without optical drive is $750 currently. The specs on Valve Machine seem more similar to PS5 Pro, I think.

Diplomjodler
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1021h

I don’t think it would make sense for them to sell it at a loss. On the other hand, they don’t have to make a huge profit from it either. I really hope it’ll come down to a range of about €600. That would make it a no-brainer for me.

Cricket [he/him]
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213h

Right. I don’t believe they’re hurting for profits, and at the same time, having Linux and specifically Steam OS become much more widely adopted would greatly benefit them (for breaking out of the Microsoft jail they still find themselves partially in). Also, hardware is not their primary business. It seems that they could sell this to cover their costs and reap all the rewards from that besides immediate profit.

@[email protected]
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821h

Can get an ‘aoostar GODY’ on AliExpress for US$1000. Basically the same GPU, 16GB RAM, 512GB SSD. The steam machine has less cores and less ethernet. Though it also has a way bigger heatsink, LEDs and extra Bluetooth/valve gamepad antenna.

Comparing the deck to comparative brands, it is wayyy cheaper. I think valve are going to be aggressive on price, especially when the CPU/GPU are fairly old and meek.

fonix232
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318h

And beyond the aggressive pricing, the one major benefit over other miniPC makers is the extensive support.

I have a Minisforum mini PC. Took Minisforum over a year to release BIOS updates that were finished in March 2024… and against all CS promises it still hasn’t fixed the initial discrepancies (advertised as the only 8945HS mini PC that can go over 57W due to their improved cooling, and the only Ryzen 8000 series APU that can handle RAM at 5400-5600MT/s - still can’t get power over 57W and even though I have compatible RAM, it refuses to clock over 4800MHz, and there’s no option to configure it either).

Meanwhile Valve is still dropping improvements on the Steam Deck, 3.5 years after release.

@[email protected]
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621h

The Steam Machine seems to be using the Nintendo model of using low cost off-the-shelf parts instead of expensive custom components.

Then again the Steam controller and VR headset seem kind of fancy.

Hopefully, they get very popular and manages to steal significant market share from Windows.

@[email protected]
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119h

Yeah true the index headset wasn’t a bargain compared to the quests that were clearly being sold as cheaply as possible.

fonix232
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318h

Meta sold Quest headsets at a loss to cover the market. Valve sold the Index for profit.

@[email protected]
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No. It’s going to be sub PS5 in terms of performance and should be priced accordingly. You can make the argument that games are a bit cheaper on Steam so they can maybe charge a premium for that.

I am ostensibly the target market for this as I refuse to play games at my desk, only the couch. But I would love to get into the Steam ecosystem and play on my couch and PCVR titles. But I would only consider one if it could do the things my PS5 does at a similar price for both the system and VR headset.

@[email protected]
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I’ve wondered for lot of PC gamers why they don’t get a fiber optic hdmi cable to connect their PC to the TV, since seems a waste to have such a powerful machine then be stuck to a monitor when playing a cinematic graphics driven title like Cyberpunk 2077.

Makes sense if the PC is on another floor or too far to do. But, I’ve seen 30m hdmi 2.1 fiber optic cables that can push 4k/120 over that distance.

@[email protected]
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13h

That alone wouldn’t solve most of the problems of playing on the couch.

@[email protected]
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Does for me since my main goal is to sit on the couch and use a controller and be able to take advantage of the 4k resolution and the 120 hz panel with freesync on a larger screen and HDR.

And all it took was the price of a hdmi cable to get it to happen versus hundreds or thousand more to get another separate system for the TV.

@[email protected]
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215h

Honestly, they could sell at a loss and still profit. Steam has the biggest selection of games bar none, they’ve built a culture of buying games too collect them with no intention of playing them, and they get a decent cut of every sale. If they thought of it as a 10 year plan they could sell this thing for $400, and undercut the entire rest of the condole scene, land this in the living room of every kid who wants to game world wide, and literally crush the big 3 in sales.

@[email protected]
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621h

The rumor is that the cpu in the steam machine is leftover from another AMD partnership with Microsoft. The GPU is a mobile GPU that AMD had a hard time selling. It’s about the same performance as a PS5, though valve won’t be subsidizing it as much. I’d bet $600-$800.

fonix232
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318h

Based on the specs it is a bit bumped up Ryzen 7000/8000 series (Zen 4 arch), with a beefed up GPU (sounds to be about two 780Ms soldered together with a bit of overclocking).

I wouldn’t be surprised if MS wanted a mid-generation upgrade to the Xbox but the current economic situation put a damper on it before the hardware could fully materialise and AMD ended up with a practically ready for production APU they couldn’t sell to anyone before Valve strolled up.

@[email protected]
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016h

I’m sure being a handheld had nothing to do with it.

gila
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321h

They already tried that with the original steam machines and it flopped hard. It’ll be significantly better value or it’ll flop again, simple. They’re clearly optimizing for price based on the vram/ram specs. Yeah maybe it’ll go up after launch but out of the gate it’ll be sub-$500/512gb otherwise the whole exercise is pointless

@[email protected]
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1820h

This isn’t why it failed. It failed because the software, user experience, and compatibility was immature. That is no longer the case, as proven by the steamdeck, and offering a mature ecosystem with VR, controller, and console/PC that all interact seamlessly will be the major selling point.

I’m expecting $799.99 for the low storage model, and if it performs as well as a typical $1000-$1200 PC, I think they’ll enjoy the same level of adoption seen by the Steamdeck. The target will be people looking for an entry level to PC gaming, and current PC enthusiasts on lower end hardware looking for an upgrade that’s simple and reasonably positioned price wise against traditional PCs.

@[email protected]
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518h

It failed for multiple reasons, but a big reason was that they tried to outsource the hardware and basically just got reskins of existing gaming-PC prebuilds, which didn’t actually make PCs any less confusing. And they didn’t actually save money (and some were overpriced scams) so buyers were basically forced to do as much research as buying an actual gaming PC.

All of that will be solved, and the software/UX/other stuff you mentioned are far more mature, like you say.

@[email protected]
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Also some of those old steam machines were comically expensive, in part because all the different vendors wanted a cut, in part because some of them made new cases

edit: found a spec sheet for the cheapest version of Bolt II, for almost $1800 you got a gtx 760 and i5 4590, 16 gigs of ddr3, 120gb ssd + 1tb hdd. All of it air cooled. I don’t remember new hardware prices back then but it seems steep. And it’s far from the most expensive one.

edit2: on the other end of the spectrum, for $400 (without an OS) you could get ibuypower’s SBX with an athlon x4 840, 4 gigs of ram and an r5 250X

gila
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118h

VR, controller, and console/PC that all interact seamlessly

I don’t see it as a killer feature. In fact, the main advantage of these individual devices (as in the new ones, not Steam Deck) is that you don’t need the others, rather than that they interact seamlessly.

e.g with Steam Frame, you don’t need a gaming PC to actually run Half Life Alyx to be able to play it. If you already have a gaming PC, at most it offers minor advantages over any other VR headset.

e.g with Steam Machine, you don’t need a gaming PC to engage with the Valve ecosystem and play on your TV. If you already have a gaming PC, you can already stream it to your TV for free.

Also, ecosystem maturity won’t fundamentally change that as a prospective steam machine customer, you will still need to configure game settings. You will still accidentally touch the trackpads in a way that causes issues in some games. Granted, the relative maturity and design improvements will make a big difference. But it’s more of a difference in customer retention and satisfaction than a difference that will get Valve’s foot in the door with someone invested enough in gaming to prefer a more open ecosystem, yet not invested enough to already own an equivalent console or equivalent/better gaming PC.

There are many ways they could leverage a lower cost which Sony/MS can’t/won’t, e.g. make generic controllers compatible, sell the console without one, recoup margin on steam controllers (one of the highest-margin tech product categories around these days)

DosDude
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421h

Competing with the console prices is not likely. Not only will they probably sell hardware at a loss, but they step on Sony and Microsoft territory, with whom they have deals to bringing games to steam.

Selling at a loss works for consoles because games will recoup the loss. For pc there is no guarantee. If the steam box is that cheap, corporate sector will order steam machines (by the 100s or 1000s), without guarantee to recoup the loss.

gila
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118h

Microsoft and Sony have no leverage at all over Valve when it comes to PC sales. Reneging on their deals to bring their published games to Steam would only mean fewer sales.

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