Activision and Xbox have teamed up to release full screen ads for Call of Duty: Modern Warfare 3 on the console's homep…
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1542Y

Normally, I think gamers overreact a bit when it comes to ads on Xbox… but this time, this full screen ad when you boot up the system should not be allowed.

Wonder what genius exec had that brilliant idea. Stupid.

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92Y

Classic Microsoft.

@[email protected]
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202Y

Any sort of ad on a luxury item you’ve already paid for should be cause for concern for the future. Sony does have ads, but they are hidden in menus and are static text ads, not video ads (yet).

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17
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2Y

Wait…this is a thing now!?! I switched to PC, so I wouldn’t know…Crazy.

Chainweasel
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112Y

I take it you haven’t used Windows 11 yet, The start menu is basically all advertisements.

Zimroxo
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112Y

You can turn them all off though

@[email protected]
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102Y

I shouldn’t have to. And if I do it should all be toggles in one place. Not scattered and hidden throughout control panel, settings, and the terminal.

@[email protected]
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22Y

You shouldn’t have to, but it’s also something that you only have to do once and takes less than 30 seconds.

It’s a minor annoyance but people act like microsoft crashed an suv into their living room and killed their cat.

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32Y

It does not take 30 seconds, it takes up to five minutes. Some of these changes also get reverted with specific updates and suddenly you’re seeing ads again.

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2Y

I’ve never had this change reverted in an update.

And it does not take 5 minutes, I can do it in less than 30 seconds. It’s a single key in the registry.

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02Y

Thats the tailored experiences, common users dont have the knowledge to safely edit registry keys. Thats a bullshit excuse to hide ads there and you know it. Stop defending shitty practices.

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72Y

I have, but there aren’t any unskippable ads at startup.

RickRussell_CA
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332Y

Click the Win11 search bar…

@[email protected]
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202Y

That’s bad, but at the very least, Windows can be customized to hide all that crap. Some options are up front, some require a lot more digging, but it can be de-advertised. Xbox is way more locked down.

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32Y

The first thing I do on any new Windows install is turn web results off in search. This resolves the exact problem people are constantly complaining about.

konalt
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82Y

I’ve never seen an ad on Windows 10 or 11. Been using 11 for over a year at this point. The start menu just has my pinned apps and recent files.

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32Y

There may be regional differences, depending on how much local laws allow Microsoft to profit off of you…

Cybersteel
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22Y

Which usually means just the US and Australia.

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602Y

PC ≠ Windows

-Your local linux evangelist

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32Y

How do you know someone is a Linux user?

They’ll fucking tell you.

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342Y

You know, that saying doesn’t work nearly as well when the conversation is actually about people’s experience with operating systems.

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42Y

I mean, go to any tech related post and every thread quickly becomes about Linux regardless of what it was about.

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02Y

almost like linux is really important and what an absurd amount of devices run, regardless of the task they ultimately perform.

@[email protected]
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-12Y

Concrete and steel are really important but construction workers don’t tend to rant about it off the clock.

@[email protected]
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02Y

It’s because Linux is the solution to everything including issues like world hunger and war.

No, that’s just Arch Linux users.

I use Arch, btw.

@[email protected]
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32Y

We just need the rest of the Linux gang to experience the glory of pacman+AUR, it’s not our fault they don’t listen.

@[email protected]
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32Y

NixOS users too

@[email protected]
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142Y

“pc has ads too!”

“No thats just windows, other operating systems dont do that. Linux has no ads, for example.”

“AAAAAAHHHHHH LINUX USER LINUX USER!!! AAAAAHHHHH YOU SAID IT THE DEVIL WORD LINUX AAAAAAAAHHHHH MOMMY MOMMY HOLD ME AAAAAAAHHHH THEY TOLD ME THEY USE LINUX AAAAAAAAHHHHHHHHH OH GOD OH FUCK OH GOD”

@[email protected]
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-12Y

Lol exaggerate much?

@[email protected]
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92Y

Yeah bud, thats kinda the point

“Exaggerate for comedic effect” is one of the oldest comedy standards.

@[email protected]
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52Y

Cry harder

@[email protected]
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-62Y

Am I crying? No, I’m laughing at you.

@[email protected]
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42Y

Laughing, but just in the pauses between each ad you’re reading or dismissing, I imagine.

@[email protected]
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22Y

Truly the vegans of tech

@[email protected]
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82Y

I thought there’s no way… when you boot up!? Sure enough. “the ad in question pops up when players boot up their Xbox”

Wow

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12Y

Personally, I’d like to thank Microsoft. They’ve been making it easy to not regret getting a PS5 and not really even considering the xbox option that strongly. Between the series S needing to handle it for it to be allowed on the series X and now full screen ads, it’s like Sony is the only one that realizes there’s still competition going on.

I’d also like to thank people who still buy Xboxes anyways for giving Sony a reason to not turn the enshitification up to an 11 because it’s probably more of a difference in confidence than principles.

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2Y

They also recently announced that all unlicesenced third party accessories will cease to work with the Xbox as of a couple days ago.

@[email protected]
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52Y

Wtf?

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22Y

Yeah, plenty of things that have made me glad to not have one. Has there been anything positive about Xbox in the news lately? That isn’t kinda a backhand compliment, like BG3 being available on it soon while it launched everywhere else a while ago now?

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362Y

You say “stupid”, but I’m kind of worried it’ll have a positive impact in their sales, making these types of ads the new standard… I hope not, but my expectations are getting worse and worse

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262Y

That this exists at all means it is a new standard ad format they are testing out. They didn’t program in a new ad format just for Activision.

So unless there’s enough of a pushback that they can it, you’ll be periodically seeing similar boot up ads for other games and maybe even things like McDonald’s down the road.

@[email protected]
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72Y

It was almost certainly multiple execs, from multiple companies, with Activision being the first partner for a new ad format team Xbox was rolling out but had discussed in advance with multiple agency partners.

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