According to a new report, Electronic Arts' (EA) new owners are going to utilize AI in order to cut costs and boost profits.

I’m sure that the new Saudi owners and Jared Kushner will be looking into hacking up human developer cost by any means necessary.

@[email protected]
link
fedilink
English
22M

I think this news makes me appreciate madden now more than ever as AI will break the frostbite engine even more.

@[email protected]
link
fedilink
English
212M

Step 1: AI

Step 2: ???

Step 3: Profit!

NONE
link
fedilink
English
892M

God, every new things i hear from this is worse and WORSE.

@[email protected]
link
fedilink
English
172M

For me it’s not. Don’t get me wrong, I hate AI.

But also, I don’t buy games from EA for the past 10 years.

So all I’m hearing is that the Madden series will either be sold off, or die.

I only bought every few years. Because really, why buy 2013 when you have 2012? Buuuuut, you can justify buying 2017, when all you have is 2012.

I think that was the first Madden game I bought where it didn’t have a season mode.

I do not give a FUUUUUCK about franchise mode. I don’t care about running a team. I don’t care about controlling an individual player from high school to NFL. I don’t care about designing plays. I don’t care about roster trades.

I don’t even know the names of the players. I don’t know what a nickle or dime is. I just know this play is a passing play, and I can either throw to L1, or X. Then I let the play develop, and see who’s open.

All I want to do is play 16 games, and if we make it, the playoffs. Once we either win or don’t win the superbowl, the game is over for me.

Literally the only 2 modes I give a flying fuck about are exhibition and season. Don’t know don’t care what player packs are, or elite cards, or any of this XP bullshit. I do not give one flying fuck.

But let the guy run, and I press the button, and he throws the ball. Then if he catches it, let me run with it.

And they took away the part of the game I spend 80% of my time in. So I took away any sales I gave them since.

Tanis Nikana
link
fedilink
English
62M

Actually, shit, this is impressive.

I think you just explained how football is played to me in a way I can actually understand!

Thanks for that.

@[email protected]
link
fedilink
English
42M

See, the thing is, the guy with the ball? He’s the one with the ball.

And the guy with the ball??? Well he’s the one with the ball!!! And as we all know, the guy who’s playing with his balls, is the one who controls EVERYTHING!!! So you can’t just give the ball to just anyone. I mean my god! What if you try to give the ball to some guy who’s not ready to run??? You don’t see Brady throwing a football to Stephen Hawking!!! You know why??? Because he’s dead! And also because he can’t run…because, again, he’s dead. Dead people can’t run.

I’m honestly baffled why Usain Bolt never played football. Imagine giving that guy the ball and telling him “your job…is to RUN!!!”

Wasted oppertunity is what that is! Yeah, sure, he competed in the olympics. But just imagine if he made the Cleveland Browns into a winning team! He’d be the highest paid athlete EVER!!!

People would say “You won the BROWNS a championship??? Holy fuck! Lets get you on a box of Wheaties!”

I mean…right?

primrosepathspeedrun
link
fedilink
English
44
edit-2
2M

Would be worse if it wasn’t EA.

Like dumping a bloated rotting corpse in a pit of radioactive sewage; hard to make it worse.

NONE
link
fedilink
English
62M

Hmm, that’s a good point.

@[email protected]
link
fedilink
English
62M

It fucking begins

Rhynoplaz
link
fedilink
English
392M

Honestly, if AI was responsible for cranking out a decade’s worth of FIFA and Madden, would anybody notice?

The 5 diehard fans that pre-order each new entry and play nothing else might.

@[email protected]
link
fedilink
English
82M

You wish it was just 5.

Annoyed_🦀
link
fedilink
English
92M

Probably yes, because AI might change thing too much while right now they can just tweak minor stuff and resell it.

@[email protected]
link
fedilink
English
102M

I couldn’t imagine how EA games could be worse, but then that’s why I’m not in charge. Good job, new owners, on finding a novel way to suck more.

@[email protected]
link
fedilink
English
322M

Get fucked EA I wont buy shit

Scrubbles
link
fedilink
English
1612M

Oh man, this is hilarious from the outside because I’ve worked for private equity before. They are the biggest hype bros that exist. They are in their own reality every time. They can see something as small as a random tweet and think that it’s the truth. There’s no way this goes well for them.

2 examples. Long story but if you want to hear how smart “Private equity” is in tech, here are my two anecdotal experiences:

First, I was an engineer on a project that we were wrapping up a major “V2” rewrite of. We were weeks from finishing this now year long project. They came and asked “How long until released” and I said a month until clients can start using the beta. (Padding a week or so just in case). They didn’t just come back and say “You have a 2-3 weeks”, they came back and said “You have 1 week because we have signed contracts saying that it’ll be ready by then”. What. I was the head engineer. On whose authority did they do that? Who told them it would be ready? Of course no one, they just said it should be done, engineers lazy, they super smart. The project isn’t done in time of course, clients pissed, and they fired the dev team. I hear a year later the entire org had shuttered. They pissed away the entire investment.

Second, again working leading up a major project, a whole new idea in the fintech space. Team is jazzed. We push for 9 months and we release - zero bugs, not a cent lost, we test scaling and we should be able to handle millions of users - we’re ready. We release to… zero fanfare. None. We had no idea what was happening, we’re engineers so we’re used to it but no one cared. Turns out we were being acquired! Hooray said the investors! So much money! The other company claims to be doing what we are already… interesting since we had a novel idea. So we merge, and we decide to do a bakeoff (test each product against each others). Ours of course passes. Theirs tips over after 100 users. Ruby on Rails monolith, they’ve never had more than 100 users. Turns out they just slapped some stuff on a postgres database and called it a fintech product. Business investors at the top high five, show off how much money they’re going to make. Same thing, our loyal customers who were excited for our product got pissed and left. They lied to everyone else about the product just like the other place, the lies eventually caught up, and the stock tanked. Now they have two worthless companies. From what I heard they didn’t make a single sale in Q1 or Q2 of this year, and are shuttering the offices and moving engineering to India. Typical big brain business move.

Never work for private equity. If you ever get bought by private equity immediately start planning your exit. This is a card game to them, they’re sitting at the table in Vegas and are doing anything they can to make it look like the company is valuable just long enough to con someone else into buying it. If they make any profit it will go to them, the company will not see a dime of it. Your budgets will be less than shoestring, you will not have bonuses or dinners out, everything goes to them. You immediately are replaceable, with any, and I mean any developer or AI bullshit being able to replace you. Everyone at EA should be looking for new jobs right now.

@[email protected]
link
fedilink
English
16
edit-2
2M

Yeah. I’ve been a part of two companies acquired by private equity, and the playbook is to cut all spending on employees through any means. Slow pay all vendors until they won’t work with you. Kill product development. Raise prices in predatory fashion. And… while the books briefly look good and before it all falls apart in a few years… sell to someone.

Both times, it did not work. Well, I guess it worked for whoever sold the company to private equity. And I guess the private equity installed leadership of tall confident sounding idiots made big salaries and bonuses, which is nice. I’m just not sure where the money came from. If I understand capitalism, it probably came from our taxes somehow.

Scrubbles
link
fedilink
English
52M

It’s such a well known play now, I keep wondering who would possibly think buying from private equity is a good thing

@[email protected]
link
fedilink
English
42M

A sucker is born every minute.

Alaknár
link
fedilink
English
72M

Well, it’s good to the management that sells the company. They get paid.

@[email protected]
link
fedilink
English
72M

This is a card game to them, they’re sitting at the table in Vegas and are doing anything they can to make it look like the company is valuable just long enough to con someone else into buying it.

It’s not even a card game, it’s lotto scratchers.

A card game implies they give thought and treat each situation unique and change strategies

They’re buying billion dollar companies left and right hoping for a quick payday because they’re obsessed with watching their bank account numbers go up.

primrosepathspeedrun
link
fedilink
English
-12M

Private equity is why y9u should never rely on a paid or profit service.

@[email protected]
link
fedilink
English
272M

I’m imagining that picture with ea as death visiting Westwood and bioware etc.

But to the left you see ea death is in its own room and opening the door is the figure of private equity. A bloodstained tzeentchian nightmare screeching from the void.

Scrubbles
link
fedilink
English
82M

If Bioware wasn’t already dead from the corporate bullshit that was Dragon Age 4 (and that comes from me who still found enjoyment in DA4), then this is. I doubt that Mass Effect 5 game will ever see the light of day.

@[email protected]
link
fedilink
English
22M

But you think ME4 will?

Scrubbles
link
fedilink
English
82M

ME4 was Andromeda.

@[email protected]
link
fedilink
English
5
edit-2
2M

Kinda. But that’s like saying Borderlands: The Pre-Sequel was 3, and 3 was 4, even though 4 just came out, and isn’t 5.

Ostensibly, they’re actually working on ME4 which would be labeled thusly.

Scrubbles
link
fedilink
English
32M

We have no official name, the bloggers and media are calling it Mass Effect 5, it’s the fifth Mass Effect game, this is just pedantics now. Until there’s a title, Mass Effect five is perfectly fine.

@[email protected]
link
fedilink
English
12M

Except I’ve only seen it called Mass Effect Four.

@[email protected]
link
fedilink
English
62M

First story is not exclusive to private equity. Sales and even business owners have no idea how long things take. We once had a project that would take about a year, sales signed the contract to be done in like 1 month. The saving grace was the client delayed their start date, giving us the time we needed. Another one: guy buys an old building with plans to tear it down and build a new one. Tells the news “we’ll break ground next month”. Two years later they break ground.

The boycott season is getting riper by the day.

@[email protected]
link
fedilink
English
42M

I’m actually starting to save money lol

@[email protected]
link
fedilink
English
22M

Indies deserve your money much more, and less likely for that money to go to some exec’s premiums.

@[email protected]
link
fedilink
English
162M

Better AI than humans. Humans have the potential to be gay and will end up shoving their corrupt ideology into the minds of our children.

@[email protected]
link
fedilink
English
102M

@[email protected]
link
fedilink
English
192M

EA already in the shitter. About to become alot worse. 50 billion wasted.

@[email protected]
link
fedilink
English
192M

My guess it that they’ll do some financial fuckery that shouldn’t be legal, and may not even be, and come away with profit leaving someone holding the bag.

shittydwarf
link
fedilink
English
22M

Cellar boxing

@[email protected]
link
fedilink
English
502M

new owners are going to utilize AI in order to cut costs

How original and innovative. It’s like these guys are doing something no other company is trying…

I look forward to nobody buying their AI slop.

@[email protected]
link
fedilink
English
72M

If that‘s their big plan… well, I hope the IPs find smarter homes after EA goes bankrupt

@[email protected]
link
fedilink
English
22M

Seeing Jared Kushner’s involvement, I fear that will just end with bailouts on the regular.

CubitOom
link
fedilink
English
27
edit-2
2M

Fuck AI.
Fuck the Saudi royal family.
Fuck Jared Kushner.

Boycott all EA games.

Create a post

Welcome to the largest gaming community on Lemmy! Discussion for all kinds of games. Video games, tabletop games, card games etc.

Rules

1. Submissions have to be related to games

Video games, tabletop, or otherwise. Posts not related to games will be deleted.

This community is focused on games, of all kinds. Any news item or discussion should be related to gaming in some way.

2. No bigotry or harassment, be civil

No bigotry, hardline stance. Try not to get too heated when entering into a discussion or debate.

We are here to talk and discuss about one of our passions, not fight or be exposed to hate. Posts or responses that are hateful will be deleted to keep the atmosphere good. If repeatedly violated, not only will the comment be deleted but a ban will be handed out as well. We judge each case individually.

3. No excessive self-promotion

Try to keep it to 10% self-promotion / 90% other stuff in your post history.

This is to prevent people from posting for the sole purpose of promoting their own website or social media account.

4. Stay on-topic; no memes, funny videos, giveaways, reposts, or low-effort posts

This community is mostly for discussion and news. Remember to search for the thing you’re submitting before posting to see if it’s already been posted.

We want to keep the quality of posts high. Therefore, memes, funny videos, low-effort posts and reposts are not allowed. We prohibit giveaways because we cannot be sure that the person holding the giveaway will actually do what they promise.

5. Mark Spoilers and NSFW

Make sure to mark your stuff or it may be removed.

No one wants to be spoiled. Therefore, always mark spoilers. Similarly mark NSFW, in case anyone is browsing in a public space or at work.

6. No linking to piracy

Don’t share it here, there are other places to find it. Discussion of piracy is fine.

We don’t want us moderators or the admins of lemmy.world to get in trouble for linking to piracy. Therefore, any link to piracy will be removed. Discussion of it is of course allowed.

Authorized Regular Threads

Related communities

PM a mod to add your own

Video games

Generic

Help and suggestions

By platform
By type
By games
Language specific
  • 1 user online
  • 404 users / day
  • 971 users / week
  • 2.37K users / month
  • 6.55K users / 6 months
  • 1 subscriber
  • 7.84K Posts
  • 163K Comments
  • Modlog