"Advertising has an opportunity to be a meaningful driver of growth for us."

Anyone remembers the In-Game Billboards in their older racing games like NFS and Burnout?

Shit, I haven’t played a NFS game since like PS2 haha

You haven’t missed much

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deleted by creator

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Fun fact, Euro Truck Simulator 2 has mods which adds billboards with regional ads. Players are voluntarily downloading mods which adds ads for more emersion. The default ads were not enough. It helps that the dev, SCS Software, is not a dickhead and has supported the game for more than a decade with good DLCs with virtually no problems.

neat. I think ads CAN be done right, but it sure is a fine line.

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The only way I could see this not being a complete shit-show is if they integrate them into the game in a way that makes sense, which has been done in places before. Banners along the roadside in a racing game (which exists in real life), a sci-fi hologram advertising “new-new-new coke, now with added element-320” as you walk by, etc

But since it’s EA we’re more likely to get an ad for hemmoroid cream during a loading screen, and the loading screen will be extended to ensure it plays the whole ad

Rainbow Six Vegas did it really well nearly 20 years ago. Lots of the ads and posters scattered around Vegas had real ads they’d change out. It really was more immersive.

To be fair, the ads might bring a sense of pride and accomplishment to the game.

I’m surprised that the billboards and stuff in games are not ads already. So many racing a FPS games that have scenery of billboards and stuff, it’s all prime real estate for ads.

I mean, I do remember T-Mobile and BurgerKing “sponsorships” in older Need for Speed games.

arefx
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I will continue to not play EA games. Business as usual.

I’ve got a game that I purchased on Steam during a sale that sat in my backlog for a while before I went to install it. But checked the reviews again first and saw complaints about the EA launcher and realized “oh no shit, it’s a star wars game, of course that’s EA” and installed a different game instead.

I was then just tempted by a massive sale on mass effect complete edition (actual name might be wrong, but one that includes most or all of the games in one package). Like it is pretty much at the automatic buy level, but again looked at reviews and saw complaints about the EA launcher and moved on instead.

Though now I’m wondering if there’s a workaround or something to de-EA their games.

Pirate them

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The games aren’t even that good that it’s worth it tho. They are like 7/10s at best and at worst… yikes.

Zeke
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I’ll be very thoughtful about avoiding EA games.

EA ads… it’s in the game!

Nice

pure gold… do they even use that slogan any more though?

EA is really pushing for their products to be pirated at this point like no one will put up with ads on their 60 bucks triple a game

Since advertisers are already paying for EA games, we need not buy them.

Seriously though, only thing capitalism breeds is enshittification.

applepie
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Don’t buy EA! Easy solution.

When I did a lengthy focus group for VR about 8 years ago, one of the questions they asked was how I would react to seeing ads in game and they probably got the most heated and emotional response out of me than any other question they asked me.

Daze
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Good! Fuck 'em. Give no ground.

JokeDeity
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EA hasn’t produced a game I care about in years.

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The last video game that had ads included that I played was Yo! Noid, or Chex Quest

Ever play the TMNT arcade game or its NES port?

Yeah, but I don’t remember an ad in them

Pizza Hut logos were strewn throughout at least the first level; reading up on it, these were added to the NES port and were not present in the original arcade game.

Companies used to do this, but stopped when every game reviewer called them out on it. It was always in kinda shitty games too. You can rest assured that EA is fully capable of making shitty games with ads in them.

Fogle
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I don’t mind it if it makes sense. Driving around in GTA if there’s a gap billboard I don’t care. I don’t want banner ads in the equipment menu though

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GTA is filled with parody ads, which are actually fun content and not intended to make you buy something. The second they become real ads, you’ll have brands complaining about being displayed next to gun violence or prostitutes, and all the fun goes away.

There’s a reason there’s no real car brands in GTA, because none of them want to be associated with running down pedestrian and drive-bys

How about when they inevitably share user data with advertisers (assuming that isn’t the plan from the start)?

Head Tap Meme Can’t get called out by game reviewers if there’s no functional games media.

There’s very little decent media criticism of any kind left thanks to the ongoing media implosion, and games media is especially unprofitable.

Loved the ones in Burnout Paradise. It had billboards for CompUSA. Which had liquidated almost all their stores shortly before the game released.

Oh yay, my Sim can watch real ads in-between in-game TV shows while listening to Katy Perry in Simlish, wearing their official Diesel clothes, and putting on their MAC makeup.

Can’t wait to be blasted with a stuff pack full of vintage Pepsi-Cola™ merchandise next!

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