"Advertising has an opportunity to be a meaningful driver of growth for us."

Anyone remembers the In-Game Billboards in their older racing games like NFS and Burnout?

Shit, I haven’t played a NFS game since like PS2 haha

You haven’t missed much

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Fun fact, Euro Truck Simulator 2 has mods which adds billboards with regional ads. Players are voluntarily downloading mods which adds ads for more emersion. The default ads were not enough. It helps that the dev, SCS Software, is not a dickhead and has supported the game for more than a decade with good DLCs with virtually no problems.

neat. I think ads CAN be done right, but it sure is a fine line.

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