New Xbox CEO Asha Sharma shared her gamertag — here’s what we found
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Asha Sharma’s Xbox profile shows a surprisingly new gamer history. What does it say about Xbox’s future?
Joanie Parker
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17h

With a KD of 4/18 were fucked. They let the noob run the ship.

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194d

It’s hard to do much worse than Spencer but I’m sure she’ll manage.

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-114d

clearly it’s impossible for her to be better than him, especially since she doesn’t have a penis to propel her forward.

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94d

She could do better by firing the people who went to business school and letting creators make the decisions again.

She won’t though because she’s a piece of shit just like the rest of them.

GreenBottles
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94d

Who cares

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63d

She completed Firewatch to 100% on January 20. Titles like What Remains of Edith Finch, Gone Home, and A Short Hike also had higher completion ratings, indicating Sharma may have a preference for emotionally charged narrative games.

I don’t know what your takes are, but these are some of the best games in their genres that she completed, I wouldn’t say no to more of that, especially a bigger “A Short Hike” game.

Obviously she’s not into bigger gaming timesinks, but different people have different preferences, I’d give her the benefit of doubt, because I don’t know much about her managerial skills. And that should matter more about her job than what your free time preferences are.

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855d

A nongamer leading a console/studio company… More corporate trash coming our way.

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755d

It’s a month old account.

But the biggest redflag is she’s never worked for a gaming company before, she went from AI exec to Xbox CEO…

She literally has no idea how any of it works

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445d

This is the fundamental problem in the game industry. It became so profitable over the years it attracted the worst kind of people to lead creative endeavors.

Of course I‘m talking about scum from the finance world and big tech that we‘ve all grown to despise over the years. They don‘t know the consumer or the product. They‘re in it for the money and we can see that in mass layoffs, predatory monetization practices that make other entertainment industries blush and insanely bloated budgets for projects with no vision.

They‘re disgusting parasites. They‘re killing games and that‘s why I play so much more indie and retro games than AAA.

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135d

This is a fundamental problem with all industries. Management rarely has any idea what their industry is about and are just there to make numbers go up no matter what by pushing buttons/people.

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23d

Might be another time to push Elizabeth Warren’s Accountable Capitalism Act, in which workers of a company must vote in a show of support for a large number of chair members. That would likely help a lot of industries get perspective below the sacred MBA.

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02d

Didn’t know about that idea but “The Act […] would give directors a duty of ‘creating a general public benefit’ with regard to a corporation’s stakeholders, including shareholders, employees, and the environment, and the interests of the enterprise in the long-term” yeah that’s not passing any vote

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12d

Nothing will ever get better

Stop suggesting policies and theories. Don’t vote. Don’t even suggest taxing the rich.

/s

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14d

Literally Jeffrey Epstein. He helped push microtransaction.

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55d

I’d be a better fit for the role. I’ve never played XBox, but neither has she, and I’ve been a gamer since 1985.

I’d LOVE to get in there, and do something with Rare.

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105d

Oh she’ll be prefect then! She will spend a minimum amount of time pretending like she’s a gamer to relate to the gaming scene and then because she knows it all, base all her decisions on her profound knowledge!

/s

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34d

The Xbox team has been full of people that migrated over from T-Mobile for years now. They are full of layers and layers of leadership that has no idea how the game industry works.

If you look at their decisions over the last 5 years a lot of it makes business sense on paper, but look at where it brought them and the industry. A titan that is inept and brings nothing to the table.

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65d

To be fair, my Xbox gamer tag is pretty lacking as I’m mainly a pcgamer and retro gamer. So hopefully that is the case with her.

But to be honest, from my perspective, Xbox is already lower on the scale to me that it can get worse in any measurable way.

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-105d

Doesn’t matter for the role.

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74d

You’re right, my experience as a sous chef does make me a perfect fit for that chief of surgery job I saw advertised. Imma go for it.

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-44d

Business experience for a business role.

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24d

Knowing your product is part of business…

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03d

I can assume Microsoft isn’t so incompetent that they don’t have reports and metrics relevant to their products.

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13d

Yeah? And how have those reports and metrics been fairing the last generation and a half? Running a creative medium based on metrics is why AAA is in the shitter. How many studio closings are we seeing lately?

Ulrich
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424d

Former Xbox leadership Phil Spencer, whom Sharma was succeeding, was a prolific collector of achievements with a rich gamercard that was a popular subject of discussion among Xbox communities.

Scrolling to the bottom, Sharma’s very first achievement was unlocked in The Master Chief Collection and was the aptly titled “Your Journey Begins” on January 15 of this year

SYAC

Mirror Giraffe
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134d

If anything this proves that the correlation between active gamer and competent gaming CEO might not be that strong with how awesome Xbox is currently.

Ulrich
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134d

I think being an active gamer is an important quality but it certainly doesn’t guarantee success. Certainly having never played an XBOX before in your life is a BAD BAD quality for XBOX leadership.

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115d

If you’re offered the job, take it I guess because no one expects you to succeed. If the internal expectations are to focus on the following: Minecraft, CoD, Diablo, WoW, Overwatch, Candy Crush, then maybe this person will excel in that direction. Also all those being video games that found success before Microsoft

Actually trying to make Xbox a success, it’s been nearly 13 years of trying to course correct and probably a good amount north of 100 billion dollars and still no strong consistent lineup of new releases. Fable can knock it out the park but that would just be one single player AAA game hit for Xbox after 13 years. So I imagine her expectations are going to be in managing what’s proven profitable and winding down what’s been proven to be outside of what they’re good at

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23d

I’ve never cared for Xbox but at least it had a personality before Xbox One. An annoying, idiotic personality that I thoroughly disliked, but it had a personality nonetheless. It was the “fratbro” of the pack.

Ever since Xbox One though, the fratbro graduated and suddenly became the most bland and boring corporate guy you’ve ever heard of. And as every corporate guy nowadays, he now has caught the AI brain rot.

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4d

It’s like they sought out the person who would most precisely piss off Asmongold.

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285d

Ah, the funeral director has arrived!

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265d

On the one hand I see the reason for criticism, when a person that apparently never touched a video game becomes a XBOX CEO, on the other hand does her account really read like a real one, and I think this is great. I think there is nothing easier for an Xbox CEO than to have a fake account created going back 20 years and showing thousands of hours of gaming or have somebody game for you Elon Musk style.

This reads like someone that is actually preparing for the new role she has to fill and making her own gaming experiences and listening to community feedback.

Is it as good as having someone as CEO with a long history in gaming? Probably not. But I think this might be the next best thing.

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5d

Red flag is that it is an AI person hired for a game division who can’t even be trusted if any of their statements were generated through copilot, and they are nothing but a physical placeholder to mouth off copilot commands.

And this hiring coming from the company that has decided shoving copilot into as many different Microsoft products like notepad is the way forward. So a game account is nothing but meaningless fluff when even boomers play games on their phones. Playing games doesn’t show any signs of qualifications that indicate consumers will be better off.

Just more moves towards trying to shove AI integration to draw in investors.

Ulrich
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34d

“She has zero experience but at least she’s not lying, I guess?”

Yeah I don’t get what you’re trying to say here at all.

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85d

Wow she made her first MCC achievement on january 15 of this year. Wtf? 18 hours in Infinite. I have like 200 and i despite this game. How can one be the CEO of a gaming division, when your not a gamer? Every news from Xbox is just evolving from bad to worse.

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25d

How can one be the CEO of a gaming division

By all respect, a CEO does not need to be a gamer. Also 18 hours versus your 200… Maybe she does not have the same time as you to play? I honestly don’t know why people think that a CEO have to be this junky like us and play all day long.

Ulrich
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94d

I’m honestly completely blown away at the number of people who think a CEO does not need to know absolutely anything about the product they’re supposed to be selling…

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-34d

I’m honestly completely blown away at the number of people who can’t read, but are able to type. And are able to hallucinate things into existence. Where did I wrote “absolutely anything”??

Ulrich
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14d

You said they don’t need to be a gamer. How can someone not be a gamer and know absolutely anything about XBOX? That seems like a bare minimum?

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04d

Not being an active gamer does not mean knowing nothing about the stuff. And yes, she does not need to play 200 hours like a sweaty gamer to understand what she is selling. It’s not the job of the CEO.

Ulrich
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34d

Yes she does LOL

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-14d

Nope she does not.

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54d

Given that Elon Musk is supposed to be in charge of like 6 different companies at once and still manages to find the time to shitpost on Twitter all day, a CEO’s time can’t be that busy.

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04d

Taking 2 minutes to post 2 sentences is not the same as playing a game for 200 hours.

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14d

Of course a CEO is not obligated to know anything about the product, which the company sells (and he/she can make a really good job). But I think, that this is exactly the source of the problems gamers have with the industry right now. In my opinion a CEO should be passionate like Larian’s Swen Vincke to really turn the tide. Sorry for my rambling

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04d

I did not say a CEO should not know anything about the product they are selling… Can people not read?

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14d

understandable have a great day

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35d

I’m not a fan of a company having a CEO with no clue about their product either. But how much worse than Spencer can she really be? Maybe he should have focused more on his job than his gamer reputation.

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85d

Phil Spencer merely did what his higher ups told him to do, she will do the exact same except caring less about video games.

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-15d

So you agree with me that she won’t do a worse job?

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