Regardless where one lives in Europe (including countries where salaries are lower than those living in France or Germany for example: such as Hungary, Romania, Latvia or Serbia to name a few) yet they’re confronted with 89,99€ at release considering EVERYONE in Europe as wealthy (further from the truth since there are nations in Europe where people aren’t paid 8000€ a month, some are paid x10 less than that).

Regional pricing is indifferent in this case no matter as to their actual income, it’s weird since they count countries where Euros aren’t used (Czech Republic, Romania, Serbia) whilst people there aren’t earning high salaries, like this: a Romanian earns 815€ a month but are treated no different: a 90€ game at launch (about 10% of their wage), for some reason they don’t bother adjusting it based on a specific country.

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211d

I live in NYC, where the median household income is about 40% higher than in Philadelphia. Rent is more expensive in NYC, which drives salaries up for what is otherwise the same job. When video games are sticky at certain price points, like $70 right now, that price feels cheaper to me here than it does just a few hours away in Philly. Money is weird like that, but when you’ve got digital distribution, they’ve got to make some calls about how to price things accordingly. If I buy a 20 oz bottle of Diet Coke in Brooklyn, it might be $2.50, but it could easily be $4.50 or $5 in Manhattan.

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011d

I can just say, the games USED to be cheaper in Poland (the average person is less wealthy here and we don’t have euro). Finds out there is an EU law against it, so now all prices in Europe are flatlined no matter the currency or the country’s average income.

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011d

I think the law doesn’t say that prices have to be the same, it’s just that you can’t block people from other countries from buying stuff at the cheaper price.

With physical goods you either have to actually go to the country or get it shipped to you, which can make this not as easy or “profitable”. However, with digital goods you just go to a website and there’s not really anything to ship, except maybe an email, so those same hurdles don’t exist, which is why those lower income countries usually get the short end of the stick with prices for games and stuff.

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011d

Does Steam not require a billing address or Tax ID? Yeah, it’d be fairly easy to fake it to access the cheaper market, but if you’re gonna do that you might as well pretend you live in Argentina.

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011d

Directly in Steam it’s not that easy, you need a billing address and Steam checks the payment method to verify the country (although I don’t know if certain prepaid cards work for this as well).

You still have Steam keys, that can be sold anywhere though, and not everyone will care that this cheap key, intended for the Polish market is bought by someone in Germany.

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10d

Prepaid cards have to be loaded with a specific currency and usually are part of a pre-existing payment processor (VISA/Mastercard in the US).

Valve’s steam gift cards are sold in the same currency as well, and are usually usable for accounts in the same country of origin (read the back fine print)

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210d

Because the value of 1 euro is always 1 euro no matter where in EU you live.

Games are priced the same in California as Florida despite California having a higher cost of living.

Same thing. Because 1 dollar is 1 dollar.

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09d

Not really an analogy. OP is asking about different countries, not states. That thing about the euro being the same currency for all those countries doesn’t track either. Prices in the Argentinian store are in USD but it still has regional pricing.

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-19d

Steam does not decide the price. The publisher does.

They used to accept Argentinian pesos. But no one wants it because it’s worthless so that’s why they have to pay in USD.

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9d

That’s completely besides the point. You said that they could have different prices due to having the same currency in the store. However, there are plenty of stores with the same currency and different prices.

Also, how much ARS is worth when compared to USD has absolutely nothing to do with why the store is in USD. For a period of time a few years ago, there was quite a bit of inflation and prices had to be updated constantly. To avoid this, they switched it back to USD. Customers paying in ARS does not mean that publishers/devs get paid in that currency.

You clearly think you’re more knowledgeable than you actually are.

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-19d

I offered an explanation as to why I thought it was the same price in most of Europe.

It’s also quite easy to travel within Europe. So they might think it will get taken advantage of for significantly cheaper prices. Which means less revenue for the publisher.

“Quite a bit of inflation” is a very nice way of saying “the currency is useless”.

I don’t know which currency the developers are paid in. But Valve is paid in whatever currency you spend. How they handle it from there is up to them and their bank(s).

They still have to pay tax in the countries they sell products in. I can’t speak for all countries, but they generally want to be paid in their own currency.

In the end. It’s up to each individual publisher to decide how and where to price their game. It’s a question that has as many answers as there are publishers. I assumed we were all under that understanding but clearly I was mistaken.

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-19d

Atomic made a great comparison and backed it up. No need to be so stubborn.

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18d

Except that they didn’t? I’m not stubborn, they’re just wrong.

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19d

It’s a completely succinct analogy.

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9d

You’re comparing different states with different countries. So no, it’s not an accurate analogy. It is succint, but it’s still incredibky misguided. Maybe you should google words before using them?

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-29d

Maybe you should Google what a euro is.

Enkrod
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9d

Steam actually developed an entire toolkit allowing developers to price their products fairly. Even as far as by purchasing power parity or market strength per country. This was done after Polish gamers complained about their games being the same price as in Germany.

https://partner.steamgames.com/pricing/explorer

But it is up to the sellers to use those tools, Steam does not compell pricing.

And I just looked it up, this might have been broken in the past, but they updated it recently: https://youtu.be/Nz4FOKZRX_8

Still, developers need to use this.

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111d

That’s the downside to a unified market.

exu
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111d

They can’t realistically restrict keys to only be valid for certain countries in the EU. Cheap keys in one country would mean everybody gets these cheaper prices and the publishers would rather not have that.

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-111d

Greedy publishers can’t make a weighted mean for prices…

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11d

They can’t realistically restrict keys

I think it’s actually illegal to restrict this stuff in the EU.

In the past Steam had separate keys for lower income countries in Europe, that could only be activated there. However, either because laws changed or they started to actually be enforced, Steam had to change it.

You can still make the games cheaper to buy in those countries, but you also have to allow people from Germany, France, wherever to buy them (as long as it’s in the EU), which very few publishers want to do.

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