If I own a community that’s related to a piece of software, service, or other community and someone who actually contributes to that wants it, message me and it’s yours. I stake no claim in communities, I simply want to see them exist and thrive.

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Cake day: Sep 23, 2023

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If only they could make a Bloodborne GaaS, then Sony would fund it 😔


There’s also the poorly-aging belief that if you work for a big company that grants you job-security. People will gravitate towards worse, more corporate jobs because of that, even if it’s generally not true in the modern era.




The most heart wrenching for me is seeing the little tweet he posted when he was excited about his promotion. When he felt something good was happening for him, his talent and skill was being recognized, and his life was about to get better for it, only to have a sad reality crush him. :c


Chris Sayers reveals why he left Blizzard; fake promotions, lies, and gaslighting
[Twitter](https://twitter.com/NotSoLittleC/status/1755705709667180594) [Archive](https://web.archive.org/web/20240209045953/https://nitter.adminforge.de/NotSoLittleC/status/1755705709667180594) > so, enough time has passed now for me to talk about why i decided to leave Blizzard. a mixed year with great teammates, but a management that mistreated, lied to me, gaslit me, gave me a fake promotion, and HR that refused to help. > >buckle up friendos. 💪 > i wanna start by saying that all of the people I got to work with on Team 4 (Overwatch 2) were incredible. they were warm, welcoming, fun, friendly and just so goddamn talented. there were so many great people on my team championing for me and i am so grateful for their support >unfortunately however, i spent most of a year stressed out of my mind, working 4 peoples jobs at once, and having management make promises they had no intention of fulfilling and i ultimately felt like i had no choice but to leave for my own mental health. >in July of 2023, i was invited to a meeting by Art Leadership and production, to let me know they were interested in promoting me to Lead VFX Artist of the cosmetics team. (skins, emotes, POTGs, etc.), i had only been there 6 months and I told them basically "if youre sure?? lol" >but before accepting i was adamant, that we were all on the same page about the full role, what it meant, what i would be doing, and also, what the "promotion" would come with. (pay increase, title change) and confirmed all of those details before going further >these conversations included other Lead VFX, Art Directors, Associate Art Directors, Production Directions and also HR. and as we were *all* happy, i started the job effective immediately, with the details to come at the end of the week, in writing. >the new role was >\- all of my existing responsibilities and workload as a senior >\- becoming a line manager of 3 people immediately >\- managing our entire outsourced vfx pipeline in china >\- plus additional Lead things (planning, much more meetings lol) >friday of that week comes, nothing, but, the Production Dir does announce my promotion to Lead to the whole team on the thursday! its official! its happening! the whole team knows! i even tweet about it, because im so excited. we're all gucci! > >![](https://bookwormstory.social/pictrs/image/c8933a32-4e55-4068-8ac4-b87c8d59e81b.png) >on my first week as lead. my new manager, tells me that we are going to have to fire one of my new reports cus he wont RTO > >me: "he is waiting for a medical accommodation because he is a carer for his parents" > >them: "yeah [laughing] we're not gonna do that for a junior" >another lead on the team offers to deliver the news for me, because it is my first week as lead. and the person we are supposed to fire is one of my closest friends on the team. he is given until the end of the month to either relocate, or leave. we're all distraught. >im now doing my senior role, my lead role and now all the work that this great vfx artist was doing. they then refuse to hire an intern, another one of my reports, who is incredibly talented and we all love. so i add all the work they were going to do, to my plate. >a month goes by, and i have now sent an email or slack message, every other day to find out what is happening with the pay increase and title change. >im told i have to wait until August, because thats when all the promotions happen but "dont worry. its all happening" >i then discover that as I am earning less than 50% of every other Lead VFX Artist at blizzard, so much so, that as a Lead, my salary is lower than every person I am managing. i send more emails. im told its cus im in the UK, and my salary is based on market value, not my value. >i ask HR if they think that it is ethically okay to pay me less than 50% of every person for doing the same job? > >they tell me "why would we pay you more than we have to? that doesnt make any business sense" > >i realise i am talking to a person who doesnt give a shit about people >another month passes and i get to august and turns out, "no no, its actually september now" for some reason. but "dont worry, its coming. its definitely a promotion, and theres definitely a pay increase." > >i continue to be overworked, and exhausted, but hopeful. (fool) >another few weeks pass, and its getting to 3 months being a lead. so i send an email out to everyone, directors, VPs, HR, leads, you name it, telling them that if there is no written information by Sep 1st, i will stop doing the role immediately. >SUDDENLY, people have something to say! > >this entire time, HR have not responded once and they finally reply inviting me for a quick call. it is in this call that HR ask me "what promotion? i have no idea what you are talking about?" > >at this point i raised a formal complaint. >i had months of messages, emails that i sent to HR to explain what i was talking about and they finally reply with > >"you seem to be confused" ... "there is no promotion" ... "leadership is a lateral move" ... "its just a change of responsibilities" ... "there is no pay increase" >i was livid, naturally, and asked what any normal fucking rational human would "why would *anybody* want that promotion then?" which obviously they then did the old "i can see you're frustrated, i can see how you misinterpreted this". >the investigation from the formal complaint comes back after a few weeks and after some careful deliberation, decides that HR did nothing wrong, and followed all processes correctly. SO, i hand in my resignation about an hour later. but it doesnt end there!!! >because no!!! > >HR then told me!!! that because of my role as a Lead!!! i had gained inexplicable knowledge that would put me at a business risk to work anywhere else!!! so they are activating a Non-Compete Clause that restricts me from working ANYWHERE AT ALL for 3 MONTHS!!!!😍😍 >and, you may be rightfully thinking "oh, so this is a *paid* 3 months, right? you cant stop someone from working at ALL for 3 months without paying the-..." INCORRECT that is exactly what they did, and unfortunately, completely legal, because get fucked, i guess??? >i said I cant survive for 3 months without pay, I have a mortgage and they looked me in the eye and said: > >"well, you probably shouldn't have signed the contract then 🙂" > >within a few minutes i was locked out of slack/email, and that was the end of my time at Blizzard. 🎉🎉🎉 >if anyone has continued so far, thank you for listening 💚💚💚💚 > >idk what the point of this is, but, i needed to get it off my chest. blizzard had every opportunity to do the right thing, and they continually failed at that. >i also wanna sincerely thank everyone who purchased a mentorship session or portfolio review with me at the end of last year. it quite *literally* saved me, and meant that I was able to not go into debt and so i am hugely grateful, and hope you all felt like they were worth it!
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Can you give some examples of companies that went to shit after Tencent purchased them, and what investor-pleasing behaviour they did that led to this enshittification? I’d genuinely appreciate that.



Tencent historically is quite hands-off with their investments. Hoping they continue to be so if they did end up purchasing D&D.


Speed Daily exclusively learned that the American toy company Hasbro is seeking to sell its well-known IP “Dungeons & Dragons” (referred to as “DND” below), and Tencent is one of the potential buyers. At present, the negotiations are still in the early stages and both parties have not yet reached an agreement on the details of the transaction. According to informed sources, the financial crisis faced by Hasbro is the main reason for considering the sale of DND, and Tencent Investment’s Larian Studios is acting as an intermediary in this transaction. Larian Studios’ game “Baldur’s Gate 3” won the TGA Game of the Year award in 2023 and is considered one of the most successful adaptations of DND. As a result, it was seen as a potential target buyer by Hasbro. However, due to insufficient funds, Larian ultimately introduced this deal to shareholder Tencent. Hasbro was founded in 1923 and has a history of over a hundred years. In 1935, the company gradually became a world-class toy company with its Monopoly series games. It owns well-known IPs such as Transformers, Dungeons & Dragons, Monopoly, and My Little Pony. However, this century-old enterprise is currently facing a huge crisis due to losses. Its stock price has dropped from a high of $108 in 2019 to $51 (closing data on January 26th). According to the financial report, as of the third quarter of 2023, Hasbro has been experiencing consecutive losses for four quarters due to its main business of toy sales. The accumulated loss from Q4 2022 to Q3 2023 exceeds $500 million USD, and in Q2 2023, there was even a negative free cash flow situation. According to Forbes reports, in response to the crisis, the company underwent significant layoffs last year, with a total reduction of over 1,900 employees accounting for more than 20%. Although the company as a whole is in a loss situation, its DND-related IP is a high-quality asset and has achieved considerable success in video game adaptations. Last year, the release of “Baldur’s Gate 3” by Larian Studios was both critically acclaimed and commercially successful. It not only won six TGA awards, including Game of the Year but also generated revenue of $657 million, surpassing the Harry Potter IP adaptation game “Hogwarts Legacy,” making it the most profitable PC exclusive game last year. The success of “Baldur’s Gate 3” is also reflected in the financial data of Hasbro. The financial report shows that in the third quarter of 2023, driven by “Baldur’s Gate 3” and another Monopoly IP game called “Monopoly Go!”, Hasbro’s electronic gaming and licensing-related business achieved a contrary year-on-year growth of 40%, reaching $423 million. Outside of electronic games, DND is also one of the most popular tabletop games in Europe and America. It has appeared multiple times in American TV shows such as “The Big Bang Theory” and “Stranger Things”. A large fan base has formed around its related culture, making it a top-tier IP. A Tencent IEG (Interactive Entertainment Group) insider revealed that Tencent, represented by its overseas business department IEG Global, is in negotiations with the aim of acquiring a series of rights including the adaptation rights for electronic games such as DND. According to the aforementioned IEG insiders, Tencent currently holds the game adaptation rights for many top-tier IPs. However, due to the licensing model mostly not being a one-time buyout, Tencent not only needs to bear high copyright fees and long-term revenue sharing but also frequently faces restrictions from its partners in terms of development and operation. Previously, the mobile game adaptation of “NieR” developed by Tencent TiMi Studio was unable to be launched even until the project was cancelled. If this acquisition is successful, it will enable Tencent to gain dominant control over the IP of Dungeons & Dragons, which will largely avoid the aforementioned issues. Companies in Europe and America attach great importance to the value of intellectual property (IP), while Chinese companies have limited opportunities to acquire top-tier IP from overseas. For Tencent, the opportunity to acquire the Dungeons & Dragons IP from Hasbro due to financial considerations is a rare chance.
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I agree wholly except the language “stolen assets” is kinda false considering they own Riot, and they’re their assets by all rights.


Tencent, the sprawling multinational that spent years gobbling up studios like Riot Games and Techland while investing in others including Ubisoft, Remedy, and FromSoftware, has chastized itself for becoming a passenger during 2023. As reported by Reuters, Tencent CEO and co-founder Pony Ma indicated the company has been coasting along while its major competitors have been rolling out global hits. Speaking at the company's annual meeting, Ma reiterated that video games remain Tencent's flagship business but suggested the company "achieved nothing" in the market over the past year. "Gaming is our flagship business [...] but in the past year, we have faced significant challenges. We have found ourselves at a loss as our competitors continue to produce new products, leaving us feeling having achieved nothing," he said. # Tencent playing "catchup" on AI Ma added that some of Tencent's latest releases have failed to meet internal expectations, but didn't specify which titles underwhelmed. He also suggested the company was until recently playing catch-up when it comes to AI tech, but is now able to "follow the pace" of leading rivals. Ma said Tencent should be focused on leveraging its own 'Hunyuan' generative AI model across various businesses. It's unclear if that means the company's internal game studios will be encouraged to lean on the technology. Tencent has been grappling with tightening playtime and spending regulations in China, resulting in the company investing in more western studios. In 2023 alone, Tencent became the majority shareholder of Dying Light maker Techland, sunk cash into new startups like Lighthouse Games, and led a $10 million investment into fitness game maker Quell. More recently, however, Tencent subsidiary Riot Games laid off 530 workers after claiming it scaled up too quickly and overreached with a number of "big bets."
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Devs clearly refers to the company that develops the game. Try again.

The fact that you’re harping on this point is because you know I don’t agree with personal harassment. You are aware that I don’t agree with people being abusive about specific people who work for the company. You’re making bad faith arguments to try to prove “You were saying this”, which I was not, and if I was, is clearly not what I intended. Move on.


I repeat, for the last time, I’ve never advocated for toxicity or harassment to workers. Only to the companies they represent. Please, if you’re going to argue with me, argue based on what I say, not what you decide I mean.


Sorry, but being toxic about a company is distinct from harassing the individual CM. You’re gonna need to try a different line of reasoning because this is a pretty foolish one.


Remember when they launched the game in a shit state and charged full price for it, then failed to communicate? Actions speak louder than words, and those are some pretty toxic actions.


Sorry but I did specify publishers and companies multiple times. I’ve never once even alluded to personal harassment as I obviously don’t believe in that. I however do think that this game deserves the toxicity it sees and the company deserves to be harassed for not delivering on their promise of a worthwhile product for which many people paid nearly $70 (CAD).


Your company? 100%. Absolutely. I implore people to abuse all companies, even.


Is a publisher who’s failed to live up to the promise of a good game entitled to a good community? The fact they have any at all is a blessing.


Toxic devs get a toxic community. Why should I express sympathy for them experiencing consequences?



AI has the potential to enshittify what would be immersive worlds in video games. Nobody wants their crafted NPC dialogue turned into ChatGPT garbage. Your comment is just propaganda.


PC gaming’s grown a ton since, in particular, 2016 when the 1000 series of nvidia cards released. I’ve seen all my gaming spaces become more and more PC oriented, with Nintendo Switch often serving as the accessory console to the PC.

PS5’s flopped in terms of actually having anything interesting and unique, and Xbox fits nicely into the PC gaming space anyways.

This isn’t a lemmy thing. This is you being behind the times and struggling to keep up.


15 seconds in, there’s unintentionally teleporting enemies


As long as it’s optional, I think it’s great. It lets me play smash bros with friends who do tournaments. It lets me play, too, with literal children who are gonna have a hard time doing much of anything.


If we rig the jury to all be Silicon Valley investors and CEOs, you just have to say “AI” and you’ll win the case.


seems to be mostly that they don’t want to even remotely be in the same context as unlicensed/proprietary nintendo libraries the portal64 dev is using

This is just a corporate passing of the buck. There’s no reason to believe a third party infringing upon the properties of two parties would give the latter parties any ability or risk of going after one another.


Playnite on Windows is the premiere experience for multilauncher support. Highly customizable, and it has a UX that’s much better to lay-users than something like Gog Galaxy 2.0. Integrations are well QA’d and updated. It’s wild that this was built as a FLOSS project because it’s better than what billion dollar companies have done by a mile.


All games are flawed; SV’s unacceptably so and your copium just justifies GF getting worse on that front.


Why would Epic put a store launcher on Steam? This is a silly argument.


On what basis do you say that? There’s tons of legit malware on there, just search for shit that implements denuvo.


I agree that such games couldn’t have been made by smaller teams. I love BOTW/TOTK, don’t get me wrong. They’re among my favorite games of all time.

Is it worth it though? Is the prospect of games like these worth the necessary instability, the restriction to creativity that they bring? I don’t believe so. Even if we lived in a world where crunch was illegal, that was enforceable, and it was perfectly enforced on a systemic level, I don’t think that our economic system is one where such games can be good for the artistic medium that is video games.



How do they compare to modern games in terms of entertainment?

I’d comfortably argue that Tetris is amongst the best games ever made.


but also the devs (even if only in scraps)

If you’re buying games that are more than 3 months old, they do not. Bonuses are given for metacritic scores and launch quarter sales. They’re never given royalties.

there’s not a whole lot of options outside of “only buy indie games” to both support developers and avoid filling the pockets of execs and investors.

What’s wrong with telling people to buy indie games and pirate anything made at the directive of blood-sucking vampires?

Remember when games were just the program on the disk and you didn’t need keys and an online connection to activate your copy?

Remember when games were just some free software on Usenet that someone made because they thought it’d be cool, and shared because they were proud of it?


You’re an asshole for paying industry execs to be vampires after you see they’ve managed to narrowly evade the enshittification of their studio.


would they have called themselves gamers?

I would

a certain minimum degree of investment in a hobby/culture is required before you can name yourself as a participant

The particular games you choose isn’t really relevant to this though. If you have 600 hours in Spider Solitaire, and you think it’s important enough to you that you’ll self identify as a “gamer”, who am I to be a keeper of the gates?


No game project should be AAA. It’s anti-creative, as developers must turn their game into something that appeals to the broadest audience, and it’s unstable, as companies bet their entire next 3 years of revenue on a single title. I’d much rather everything become B or C-tier developments. The great games that come from this development style simply are not worth it for the damage they do to the medium.


[archive](https://web.archive.org/web/20231019045124/https://arstechnica.com/security/2023/10/google-hosted-malvertising-leads-to-fake-keepass-site-that-looks-genuine/) >Google has been caught hosting a malicious ad so convincing that there’s a decent chance it has managed to trick some of the more security-savvy users who encountered it. > >Looking at the ad, which masquerades as a pitch for the open-source password manager Keepass, there’s no way to know that it’s fake. It’s on Google, after all, which claims to vet the ads it carries. Making the ruse all the more convincing, clicking on it leads to ķeepass[.]info, which when viewed in an address bar appears to be the genuine Keepass site. > >A closer link at the link, however, shows that the site is not the genuine one. In fact, ķeepass[.]info —at least when it appears in the address bar—is just an encoded way of denoting xn--eepass-vbb[.]info, which it turns out, is pushing a malware family tracked as FakeBat. Combining the ad on Google with a website with an almost identical URL creates a near perfect storm of deception. > >“Users are first deceived via the Google ad that looks entirely legitimate and then again via a lookalike domain,” Jérôme Segura, head of threat intelligence at security provider Malwarebytes, wrote in a post Wednesday that revealed the scam. > >Information available through Google’s Ad Transparency Center shows that the ads have been running since Saturday and last appeared on Wednesday. The ads were paid for by an outfit called Digital Eagle, which the transparency page says is an advertiser whose identity has been verified by Google. > >Google representatives didn’t immediately respond to an email, which was sent after hours. In the past, the company has said it promptly removes fraudulent ads as soon as possible after they’re reported. > >The sleight of hand that allowed the imposter site xn--eepass-vbb[.]info to appear as ķeepass[.]info is an encoding scheme known as punycode. It allows unicode characters to be represented in standard ASCII text. Looking carefully, it’s easy to spot the small comma-like figure immediately below the k. When it appears in an address bar, the figure is equally easy to miss, especially when the URL is backed by a valid TLS certificate, as is the case here. > >The use of punycode-enhanced malware scams has a long history. Two years ago, scammers used Google ads to drive people to a site that looked almost identical to brave.com, but was, in fact, another malicious website pushing a fake, malicious version of the browser. The punycode technique first came to widespread attention in 2017, when a Web application developer created a proof-of-concept site that masqueraded as apple.com. > >There’s no sure-fire way to detect either malicious Google ads or punycode encoded URLs. Posting ķeepass[.]info into all five major browsers leads to the imposter site. When in doubt, people can open a new browser tab and manually type the URL, but that’s not always feasible when they’re long. Another option is to inspect the TLS certificate to make sure it belongs to the site displayed in the address bar.
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NZ and Philippines are often early test markets for western markets and asia respectively. I’m thinking it’s likely that one of the marketing guys convinced Elon to slow his roll and that’s why it’s only rolling out to a small userbase, rather than being implemented for every user at once like his bad ideas always are.


For likes, maybe. Retweets? That’s gotta be at least $100/month. That’s not outside the standard for being able to reuse posts from websites like shutterstock, and other sharable media websites.


[archive.org](https://web.archive.org/web/20231018013914/https://fortune.com/2023/10/17/twitter-x-charging-new-users-1-dollar-year-to-tweet/) >X, the platform formerly known as Twitter, will begin charging new users $1 a year to access key features including the ability to tweet, reply, quote, repost, like, bookmark, and create lists, according to a source familiar with the matter. This change will go live today for new users in New Zealand and the Philippines. > >Roughly 20 minutes after this story published, X’s Support account confirmed the details, writing that “this new test was developed to bolster our already successful efforts to reduce spam, manipulation of our platform and bot activity, while balancing platform accessibility with the small fee amount. It is not a profit driver.” > >>Starting today, we're testing a new program (Not A Bot) in New Zealand and the Philippines. New, unverified accounts will be required to sign up for a $1 annual subscription to be able to post & interact with other posts. Within this test, existing users are not affected. >> >>This new test was developed to bolster our already successful efforts to reduce spam, manipulation of our platform and bot activity, while balancing platform accessibility with the small fee amount. It is not a profit driver. >> >>And so far, subscription options have proven to be the main solution that works at scale. >> — Support (@Support) October 17, 2023 > >The company published the “Not-a-Bot Terms and Conditions” today outlining its plan for a paid subscription service that gives users certain abilities on their platform, like posting content and interacting with other users. This program is different from X Premium, which offers more features like “Undo” and “Edit” for posts for $8 a month. Given the company’s tumultuous reputation under Musk, some users have voiced their hesitancy to turn over their credit card info. > >X owner Elon Musk has long floated the idea of charging users $1 for the platform. During a livestreamed conversation with Israeli prime minister Benjamin Netanyahu last month, Musk said “It’s the only way I can think of to combat vast armies of bots.” > >Shortly after the announcement, Musk tweeted that you can “read for free, but $1/year to write.” > >“It’s the only way to fight bots without blocking real users,” Musk wrote. “This won’t stop bots completely, but it will be 1000X harder to manipulate the platform.” > >X CEO Linda Yaccarino was asked last month onstage at Vox’s Code Conference about how going to a full subscription model on X will affect revenue, something that is now going live to users today. Yaccarino answered at the time, “Did he say that or did he say he’s thinking about it?”
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I got Okage for PlayStation 2 at Liquidation World for like $5.

It’s not the best RPG, but it’s one of my favourites just for its whacky humour and fantastic character designs.


cross-posted from: https://bookwormstory.social/post/320086 > ![](https://bookwormstory.social/pictrs/image/097c967f-220d-4c4e-98b0-18457c931e9b.png) > From the Press Release: > >D3Publisher Inc., a leading Japanese games publisher, today announced the highly-anticipated Western release of the latest entry in the popular series, Earth Defense Force 6 for PlayStation®5, PlayStation®4, PC via Steam in Spring 2024, and on Epic Games Store shortly thereafter. The next monstrous installment is set to deliver an adrenaline-pumping experience for veteran players and new fans alike looking to save the world. > > > >Watch the Earth Defense Force 6 Western Announcement: [YT](https://youtube.com/watch?v=HwtaYENREEY) || [Invidious](https://yewtu.be/watch?v=HwtaYENREEY) > > > >In the year 2025, humanity won the war against the unknown invaders known as “Primers,” and peace returned to the planet. As a result of the conflict, 90 percent of Earth’s population was destroyed and civilization was on the brink of collapse. Earth Defense Force 6 picks up three years after the events of Earth Defense Force 5 in the year 2027. The survivors continue their efforts to rebuild but threats to the world’s safety remain persistent. The Primers left behind many alien colonists and the two species have become increasingly hostile toward one another. The number of invasive organisms nesting in the depths of the earth and its ruins continues to increase. The Earth Defense Force (EDF) is once again called upon to protect the planet from the aggressive extraterrestrial invaders and determine the true purpose of the giant ring-shaped object that has recently appeared in the sky. Will the EDF be able to pull humanity from the edge of defeat, or will this be the species’ last stand? > > > >Earth Defense Force 6 Key Features > > > >- The Next Chapter of EDF: Serving as a direct sequel to the events of Earth Defense Force 5, embark on a perilous adventure, unveiling an exciting new story within the EDF series. > >- Choose A Class: The return of the Ranger, Air Raider, Wing Diver, and Fencer classes armed with new abilities and equipment, empowering players to defend Earth effectively against emerging threats. > >- Fight for the Planet: Defend Earth and engage in intense battles against a wide range of deadly alien creatures and use cunning strategies to emerge victorious and protect the planet. > >- Missions Galore: Features an enormous amount of new content, including hundreds of new missions, weapons, and more for players to discover. > >- Battle with Friends: Players can also enjoy two-player co-op with split-screen or online co-op with up to four players, ensuring an exciting gameplay experience. > > > >In June 2023, fans and enthusiasts alike celebrated the monumental 20th anniversary of the Earth Defense Force video game series that has sold more than 5 million units worldwide. Two decades of relentless alien invasions, valiant battles, and saving humanity have solidified the series’ place in gaming history. From its humble beginnings, the Earth Defense Force series has grown into a beloved and iconic saga, captivating players around the world with its exhilarating gameplay, memorable characters, and a relentless mission to defend our planet from extraterrestrial threats. > > > >Earth Defense Force 6 has proudly clinched a User’s Choice Award at the PlayStation Partner Awards 2022 and also received the “Award of Excellence” at the Japan Game Awards 2023, securing its spot as an outstanding and celebrated gaming experience. > > > >For additional information on Earth Defense Force 6, please visit the official website, follow the game on Twitter, the community page on Steam, and D3PUBLISHER Inc. to keep up with upcoming content and news. > > :::spoiler Screenshots > ![](https://bookwormstory.social/pictrs/image/ec2d1cc3-26a6-4b41-a839-206da097d657.png) > ![](https://bookwormstory.social/pictrs/image/b8a3f1e3-7ec7-4c10-ae10-df63091ddf64.png) > ![](https://bookwormstory.social/pictrs/image/45f56938-1338-4792-891f-59bc3314e5d8.png) > ![](https://bookwormstory.social/pictrs/image/6a047d12-0959-456a-a52e-14d9ee81021b.png) > :::
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Google PR account pushes back on claims they replace queries for ads. Claims they “look beyond the specific words in a query” and use ad keyword matching.
[ghostarchive](https://ghostarchive.org/archive/dUBMA) [context](https://www.wired.com/story/google-antitrust-lawsuit-search-results/)^[^[^ghostarchive^](https://ghostarchive.org/archive/s4HA8)^]^ >An opinion piece recently appeared stating that Google “just flat out deletes queries and replaces them with ones that monetize better.” We don’t. The piece contains serious inaccuracies about how Google Search works. The organic (IE: non-sponsored) results you see in Search are not affected by our ads systems. > >In particular, the piece seems to misunderstand how keyword matching is related to showing relevant ads on Google Search. > >Ad keyword matching is a long-standing and well-known process that is designed to connect people to relevant ads. Learn more here: >^[^[^ghostarchive^](https://ghostarchive.org/archive/82Mxb)^]^ https://support.google.com/google-ads/answer/7478529 > >A separate process, which has nothing to do with ads, is used to match organic results to a query, as explained here: >^[^[^archive.org^](http://web.archive.org/web/20231005212637/https://www.google.com/search/howsearchworks/how-search-works/ranking-results/)^]^ https://www.google.com/search/howsearchworks/how-search-works/ranking-results/ >It’s no secret that Google Search looks beyond the specific words in a query to better understand their meaning, in order to show relevant organic results. This is a helpful process that we’ve written about many times: > >^[^[^archive.org^](http://web.archive.org/web/20231005212637/https://www.google.com/search/howsearchworks/how-search-works/ranking-results/)^]^ https://www.google.com/search/howsearchworks/how-search-works/ranking-results/ >^[^[^archive.org^](http://web.archive.org/web/20231005212840/https://blog.google/products/search/search-language-understanding-bert/)^]^ https://blog.google/products/search/search-language-understanding-bert/ >^[^[^archive.org^](http://web.archive.org/web/20231005212853/https://blog.google/products/search/how-ai-powers-great-search-results/)^]^ https://blog.google/products/search/how-ai-powers-great-search-results/ > >^[^[^archive.org^](http://web.archive.org/web/20231005213201/https://blog.google/products/search/google-search-breakthroughs-over-25-years/)^]^ https://blog.google/products/search/google-search-breakthroughs-over-25-years/ >This ensures that Google Search can better show people organic results and connect them to helpful resources. If you make a spelling mistake, or search for a term that’s not on a page but where the page has a close synonym, or if you aren’t even sure exactly how to search for something, our meaning matching systems help.
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