I’m not entirely oblivious to gaming news, but the literal first I had ever heard of this game was when they announced that it was being shut down. Methinks after eight years of development it could’ve had a few more dollars tossed into the marketing budget.
Yeah, they definitely didn’t market it very well, at least to the PC crowd. It seems the PlayStation version is doing much better, with advertisements in the PSN store.
Word of mouth of something great/fun and exciting should be all the marketing a company really needs. I personally don’t trust or listen to any ads. They are cancer to the brain and eyes/ears because it’s typically lies or false claims…or they make cinematic trailers which don’t even represent the game at all because… cinematic.
That can even be a guide to many things like tools, if it’s pricy but has good word of mouth and not heavily advertised (sometimes the biggest expense) then it might just be worth the cash
I’m not against basic advertising, it fulfills a very useful role, letting you know a product exists, with what functionality and pricing and so on. Of course that’s a minority of advertising these days
Marketers actually place these into different categories of advertising goal. One kind might just exist to make people aware of a product and its role (eg, vacuum cleaner attachment) whereas others spend longer convincing customers it’s something they want/need. There’s yet another category that I think relates more to direct advertising and isn’t as common for mass products like games.
I don’t think this game even lasted long enough for word of mouth to have popularized it. I didn’t hear about it until it was dead. I am wondering how many players Helldivers 2 had at 11 days (not a great example because it was an existing IP with existing fans). Could they have made it if the game had actually been good? I am not sure. Shutting down super fast got them more publicity than anything else they did.
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I’m not entirely oblivious to gaming news, but the literal first I had ever heard of this game was when they announced that it was being shut down. Methinks after eight years of development it could’ve had a few more dollars tossed into the marketing budget.
Yeah, they definitely didn’t market it very well, at least to the PC crowd. It seems the PlayStation version is doing much better, with advertisements in the PSN store.
It was featured in a PlayStation showcase last year. The most notable part of the trailer was a burger. I’m not kidding.
That’s…remarkable.
Word of mouth of something great/fun and exciting should be all the marketing a company really needs. I personally don’t trust or listen to any ads. They are cancer to the brain and eyes/ears because it’s typically lies or false claims…or they make cinematic trailers which don’t even represent the game at all because… cinematic.
See stardew valley for a prime example.
That can even be a guide to many things like tools, if it’s pricy but has good word of mouth and not heavily advertised (sometimes the biggest expense) then it might just be worth the cash
I’m not saying that would be a better experience for players, just that if they wanted it to succeed they should probably have done more marketing.
I’m not against basic advertising, it fulfills a very useful role, letting you know a product exists, with what functionality and pricing and so on. Of course that’s a minority of advertising these days
Marketers actually place these into different categories of advertising goal. One kind might just exist to make people aware of a product and its role (eg, vacuum cleaner attachment) whereas others spend longer convincing customers it’s something they want/need. There’s yet another category that I think relates more to direct advertising and isn’t as common for mass products like games.
I don’t think this game even lasted long enough for word of mouth to have popularized it. I didn’t hear about it until it was dead. I am wondering how many players Helldivers 2 had at 11 days (not a great example because it was an existing IP with existing fans). Could they have made it if the game had actually been good? I am not sure. Shutting down super fast got them more publicity than anything else they did.
I keep seeing character trailer on youtube but it doesn’t really intrigue me as it looks like another hero shooter.