Bethesda's old marketing boss Pete Hines has been chatting about "short-sighted" decisions around game subscription services.
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It sounds plausible Sony and Microsoft don’t have very fair algorithms to decide what a dev earns for their subscription. That’s an internal element, and we don’t get to see that calculation.

Imagine a guy hears about Game Pass, and sees he can play Spiritfarer on it. “Spiritfarer!? That awesome emotional experience that everyone says they cried at? I’m definitely playing that!” 5-ish hours later, they’ve finished the game, and thoroughly enjoyed it, but the subscription is still going.

At this point, the subscriber decides they may as well play State of Decay 2 mindlessly the rest of the month, often without much interest, but trusts another excellent singleplayer indie darling will arrive next month.

I’d bet the algorithm may pay the SOD2 devs far more in that case because numbers show that’s what “kept them engaged”, not to mention live service games like SOD2 have DLC to entice people into.

Theres absolutely a danger in that thinking, since most people bought a PS5 after seeing Sony’s incredible singleplayer games, and I believe that’s primarily what gets people into Game Pass too.

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Through lawsuits, we did get to see what those payouts were in the past, and they’re all individually negotiated in lump sums, not determined by algorithm. And those payouts were from the good days. Reporting indicates those payouts have dropped off dramatically, which was followed by a drop-off of Xbox ports, since that seems to be the primary way Xbox players play games at all.

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At least for video streaming services, they care more about new subscribers than retaining subscribers. That State of Decay may be a retention game, but the indie darling was the first thing they played upon subscribing. That’s likely going to hold more weight.

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