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horizontal progression mmos like ESO or GW2 that arent subs arent either of those.
GW2 has a huge cash shop of cosmetics, to the point you can barely get any by just playing.
if that’s your definition of “winning” then you have a different way of playing mmos.The most expensive cosmetics in the game are ridiculously low drop rate infusions that surpass the cost of virtually anything in the shop directly.
You could call ESO pay-to-win to fit this definition, because there is new content added as subscription or paid. There will be new gear sets offering effectively an advantage for many builds and some new skills.
in horizontal progression, changes in things are typically sidegrades in progress, as you trade off one thing for another, compared to having a higher level equipment with higher stats in a vertically progressed MMO. New builds can be created via patches, but they aren’t necessarily straight upgrades from the existing ones.