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You could call ESO pay-to-win to fit this definition, because there is new content added as subscription or paid. There will be new gear sets offering effectively an advantage for many builds and some new skills.
in horizontal progression, changes in things are typically sidegrades in progress, as you trade off one thing for another, compared to having a higher level equipment with higher stats in a vertically progressed MMO. New builds can be created via patches, but they aren’t necessarily straight upgrades from the existing ones.