Starting today, Game Pass Ultimate drops from $29.99 to $22.99 a month. Find out more inside.
Starting today, Game Pass Ultimate drops from $29.99 to $22.99 a month. PC Game Pass will also drop from $16.49 to $13.99 a month. Prices may vary by region.
Beginning this year, future Call of Duty titles won’t join Game Pass Ultimate or PC Game Pass at launch. New Call of Duty games will be added to Game Pass Ultimate and PC Game Pass during the following holiday season (about a year later), while existing Call of Duty titles already in the library will continue to be available.
Xbox Game Pass Ultimate subscribers will continue to have access to hundreds of games on Xbox console and PC including current Call of Duty titles, in-game benefits, online console multiplayer, and major day one releases. You can find more details on Game Pass Ultimate, Game Pass Premium, Game Pass Essential, and PC Game Pass plans here, and manage your account here.
Our players cover a wide breadth of geographies, preferences, and tastes, so while there isn’t a single model that’s best for everyone, this change responds to a lot of feedback we’ve gotten so far. We’ll continue to listen and learn.
According to some analysts, it’s because Call of Duty lost $300M in sales after being added to Game Pass. They raised the price to get that money back, people started unsubbing, and now they’re backtracking on putting CoD on game pass as a launch title (so they’re reducing the cost again).
That was always a weird move to me. CoD and GP are like fundamentally opposed to eachother in how theyre trying to keep customers.
CoD is the game. When you meet a casual and they say “yeah i play xbox” they mean “I play call of duty”. They cement this by keeping the file size fucking massive so you cant fit other games. Only reason to have cod on gamepass is to trick fans into thinking “so I only have to pay a little a month and I get cod for free?” When youre milking them for more than it would cost.
Jacking up the price to justify cods existence is possibly the dumbest move available.
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I can’t help but wonder if this was a correction, or intentional sleight of hand.
If the last change never happened, and they just said the price goes up by $3 and COD is no longer included, would anyone be happy about that?
Same situation, but now we’re seeing it as a $7 price drop with no COD.
I might switch back to ultimate again, but not until there’s something in premium Gamepass that Im really interested in.
According to some analysts, it’s because Call of Duty lost $300M in sales after being added to Game Pass. They raised the price to get that money back, people started unsubbing, and now they’re backtracking on putting CoD on game pass as a launch title (so they’re reducing the cost again).
That was always a weird move to me. CoD and GP are like fundamentally opposed to eachother in how theyre trying to keep customers.
CoD is the game. When you meet a casual and they say “yeah i play xbox” they mean “I play call of duty”. They cement this by keeping the file size fucking massive so you cant fit other games. Only reason to have cod on gamepass is to trick fans into thinking “so I only have to pay a little a month and I get cod for free?” When youre milking them for more than it would cost.
Jacking up the price to justify cods existence is possibly the dumbest move available.