Ubisoft has released its financial results for the nine months ending December 31, 2024, reporting significant declines…
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Ubisoft should feel a sense of pride and accomplishment for 1. Stealing the title of worst game publisher and 2. Stealing the title of most evil quote from EA.

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https://80.lv/articles/ubisoft-executive-players-should-get-comfortable-with-not-owning-games/

“One of the things we saw is that gamers are used to, a little bit like DVD, having and owning their games. That’s the consumer shift that needs to happen. They got comfortable not owning their CD collection or DVD collection. That’s a transformation that’s been a bit slower to happen. As gamers grow comfortable in that aspect…”.

Interpreted as “Players Should Get Comfortable with Not Owning Games”

The real context was they wanted more subscriptions.

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Ah yes. (Barf) GamePass.

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It seems to be the thing for those adrenaline dopamine shooter games, but why must they abandon the good rpg and strategy games to do only that? I mean in general, they all do.

I bet a new C&C, even isometric, would gain enough for a studio to thrive. But no, subscriptions it is.

As an old game dev I hate this even more.

Pff.

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