A sizable early adopter niche will still pay for the most powerful console possible.
From Circana analyst Matt Piscatella’s BlueSky account:
PlayStation 5 Pro accounted for 19% of total PlayStation 5 units sold in the month and 28% of dollars. Launch month dollar sales of PlayStation 5 Pro were more than 50% higher than the November 2016 launch month sales of PlayStation 4 Pro, while units were 12% lower.
The hardware hasn’t been sold at a loss for years now though, the last console that they actually sold at a loss was the base ps3 which for 4 years even with accessory sales still didn’t break even, the PS4 had broken even by the 6-month Mark and the PS5 broke even by the 8th month mark
I assume with the PS5 Pro being $200 more, it’s going to break even by the two or three month mark
edit: added ps3 after base, apperently somehow deleted that
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The hardware hasn’t been sold at a loss for years now though, the last console that they actually sold at a loss was the base ps3 which for 4 years even with accessory sales still didn’t break even, the PS4 had broken even by the 6-month Mark and the PS5 broke even by the 8th month mark
I assume with the PS5 Pro being $200 more, it’s going to break even by the two or three month mark
edit: added ps3 after base, apperently somehow deleted that
Well, yeah, you are right. They only sell at a loss initially until the hardware is old and therefore cheaper.