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I’ll say basically the same thing as two weeks ago, when this exact topic was posted:
I think you’re looking at this through rose-tinted glasses.
Back in the day you also already had Collectors edition mounts and pets, the stuff from Blizzcon (before it was digital), TCG codes, etc. Not much different than these Mountain Dew promos and whatever else you have.
Why is scalping promo codes bad now, but back in the day it didn’t matter?
difference is now they’re basically product placement, and easily able to hoard by people with money and time to game the system.
Like I said, what’s the difference? You had Coca Cola promotions in the past, when the game was still “pure,” according to some. Why couldn’t people with money hoard those TCG codes back in the day? For me, it’s all the same.
ok, I was not aware of the coke stuff. even so, it’s possible they’re doing much more of it now than in the past.
The in-game shop, definitely, but out-of-game promos, I don’t know. Most of the stuff is US or China exclusive anyway, so you don’t know about them outside those countries.
I’d guess these kinds of promos are kind rare , and that’s the reason this one blew up so much. If WoW had something like this every few months, most people probably wouldn’t care anymore, and only those who want to collect everything will pay someone to get the codes.