Even the ESRB, another example of gaming industry self-regulation, hasn’t stopped gaming companies marketing M-rated games to kids or really slowed down sales or access to such games to underage players at all. If anything, they use the M rating as a direct marketing tool to kids: “your parents wouldn’t want you to play this so you totally should”.
Ah yes, the ESRB, the group built to avoid actual regulation.
I mean, I get it, to an extent, the MPAA was and is absolute dogshit and filled with weird right-wing Christians who don’t like things that show women’s sexual pleasure and a lot of other weird censorial decisions.
Like how Hillary Clinton wanted to ban GTA because of the Hot Coffee mod, when the actual “Hot Coffee” minigame wasn’t available in an easily accessible way.
So, to that extent, I can understand why they built that system to avoid idiot fucking puritans taking over the ratings sytem, but I generally agree, it’s become more of a taboo thing just like the “PARENTAL WARNING EXPLICIT LYRICS” just made people want that version more. (That really worked out, huh, Tipper Gore?)
Without actual enforcement, it becomes something cool for kids to get.
The AO rating is still the kiss-of-death for game content in North America, enforced by retailers. Even still, the ESRB only came about because the political climate at the time was very much “clean up your shit or we’ll do it for you.”
Then they come up with the rating system whose only enforcement is on the AO rating, and don’t bother to actually clean up their shit. As the post above yours mentioned, the problem is lack of enforcement anywhere outside the AO rating or even anyone involved actually caring. Devs and marketing teams push for M if they want to actually sell a game to kids above 7 years old, retailers will sell anything to anyone lest they lose out on the money, and parents who ask about it will just ask the kid who wants to buy the game and will lie about what the rating means. We can crab about movie ratings all we want, but at least most studios and theaters actually enforce the MPAA’s rating and parents know what movie ratings mean. Game ratings are basically like TV ratings, so irrelevant you wonder why they even bother.
I don’t know where you’re hearing retailers don’t enforce ratings. Yes, it happens uncommonly, but the FTC previously found ratings compliance was higher among video game retailers than at the box office, and not much has changed in the culture since then. I’ve worked at multiple retailers that sold video games, and the training for video games enforcement was always taken just as seriously as with alcohol sales.
Being the largest entertainment industry in the world now, video game publishers are serious about this stuff. Developers also still take steps to avoid a Hot Coffee situation from occurring again.
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Even the ESRB, another example of gaming industry self-regulation, hasn’t stopped gaming companies marketing M-rated games to kids or really slowed down sales or access to such games to underage players at all. If anything, they use the M rating as a direct marketing tool to kids: “your parents wouldn’t want you to play this so you totally should”.
EDIT: autocorrect is dumb
Ah yes, the ESRB, the group built to avoid actual regulation.
I mean, I get it, to an extent, the MPAA was and is absolute dogshit and filled with weird right-wing Christians who don’t like things that show women’s sexual pleasure and a lot of other weird censorial decisions.
Like how Hillary Clinton wanted to ban GTA because of the Hot Coffee mod, when the actual “Hot Coffee” minigame wasn’t available in an easily accessible way.
So, to that extent, I can understand why they built that system to avoid idiot fucking puritans taking over the ratings sytem, but I generally agree, it’s become more of a taboo thing just like the “PARENTAL WARNING EXPLICIT LYRICS” just made people want that version more. (That really worked out, huh, Tipper Gore?)
Without actual enforcement, it becomes something cool for kids to get.
The AO rating is still the kiss-of-death for game content in North America, enforced by retailers. Even still, the ESRB only came about because the political climate at the time was very much “clean up your shit or we’ll do it for you.”
Then they come up with the rating system whose only enforcement is on the AO rating, and don’t bother to actually clean up their shit. As the post above yours mentioned, the problem is lack of enforcement anywhere outside the AO rating or even anyone involved actually caring. Devs and marketing teams push for M if they want to actually sell a game to kids above 7 years old, retailers will sell anything to anyone lest they lose out on the money, and parents who ask about it will just ask the kid who wants to buy the game and will lie about what the rating means. We can crab about movie ratings all we want, but at least most studios and theaters actually enforce the MPAA’s rating and parents know what movie ratings mean. Game ratings are basically like TV ratings, so irrelevant you wonder why they even bother.
I don’t know where you’re hearing retailers don’t enforce ratings. Yes, it happens uncommonly, but the FTC previously found ratings compliance was higher among video game retailers than at the box office, and not much has changed in the culture since then. I’ve worked at multiple retailers that sold video games, and the training for video games enforcement was always taken just as seriously as with alcohol sales.
Being the largest entertainment industry in the world now, video game publishers are serious about this stuff. Developers also still take steps to avoid a Hot Coffee situation from occurring again.