Borderlands CEO says his hopes on Epic Store were 'overly optimistic or misplaced'
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Gearbox CEO Randy Pitchford discusses his thoughts about the Epic Games Store and the years-old exclusivity deal for Borderlands 3 to skip Steam on PC.

I’m genuinely shocked how much Epic poured into the store and it still lacks so much basic features. Sorting games is still extremely barebones, store is filled with NFT/crypto garbage, the store still looks like a college student’s first front-end project, and last time I used the launcher to pick up free games (last year), it was still slow as hell. What were they doing in the past 5 years aside from dropping millions on exclusivity deals?

Epic is going to have to prioritize the store and try some new initiatives while also doubling down on earning pivotal exclusives if it is going to have a chance. I also hope other viable competitors arrive.

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They didn’t invest in features.

They “invested” in paying out the ass for exclusivity and loss leaders thinking that buying users would result in users ignoring how terrible their store was and buying more games there.

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I own a handful of games on Epic that I actually play. But whenever I see one of those games under $5 on steam sale I buy it. I think I’m down to two games left. Playing Fallout London on GOG gives me the same heebie jeebies

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You at least actually own your games on gog

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A lot of Steam games actually ship DRM free.

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At least you don’t have to downgrade it there, you aren’t missing out on anything with that next gen “update”

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In a way it like trying to enter the smartphone market and paying for app exclusives then ignoring the part about polishing the OS experience as much as possible and putting out something that is from the flip phone era.

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