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It helps to make games people actually want. I know that seems obvious, but so many game studios just make games that are fine, but are not exactly inspired.
Even if they did, those inspired games can get lost and fail to find their audience in the sea of games that are fine.
This applies for computer games as well.
Just saying “just make a game that people actually want” doesn’t really help.
What I mean is don’t make 48 Assassin Creed games. They’re fine of course but when was the last time you were actually excited by one?
fair