Wtf the whole purpose of the trailer is supposed to highlight some of the cooler stuff in the game to make people want to buy it and THIS is their response? This just tells me that they seriously misjudged what people want and the game is very likely to be even worse than what we saw
Bloober Team aren’t the ones making the marketing materials and are also upset at how bad the trailer is. Konami very likely is misrepresenting the game because the paper pushers and the ones not actually working on the game used their marketing degrees to piece together a corporate video.
From article notes, it sounds like disjointed artistic messaging between departments, in this case development and marketing.
For what it’s worth, it is RARE for a developer to directly throw marketing under the bus by saying anything other than “We stand by our messaging blah blah”, so for the president to agree the trailer is bad is kind of significant, and might even get him internal flak.
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Wtf the whole purpose of the trailer is supposed to highlight some of the cooler stuff in the game to make people want to buy it and THIS is their response? This just tells me that they seriously misjudged what people want and the game is very likely to be even worse than what we saw
Bloober Team aren’t the ones making the marketing materials and are also upset at how bad the trailer is. Konami very likely is misrepresenting the game because the paper pushers and the ones not actually working on the game used their marketing degrees to piece together a corporate video.
From article notes, it sounds like disjointed artistic messaging between departments, in this case development and marketing.
For what it’s worth, it is RARE for a developer to directly throw marketing under the bus by saying anything other than “We stand by our messaging blah blah”, so for the president to agree the trailer is bad is kind of significant, and might even get him internal flak.