Palworld Cost One Billion Yen To Make - Insider Gaming
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Palworld cost a lot of money to make and Pocket Pair CEO Takuro Mizobe didn't want to manage any of it, according to the man himself.

but they seem to have an unlimited advertising budget

You seem to not understand that people can stream games because they enjoy it and not because they’re getting paid by the devs

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Look at the game, it’s clearly not that

Look at how little hype it had until day one of release, no one was talking positively about it

Look at people complimenting it now, talking about how it fills a niche for adults wanting to play Pokémon when it is nothing like Pokémon and that niche is already filled

Sometimes a game just takes off like this and then dies back down to reasonable levels. Remember when Valheim was released? It dropped out of nowhere, everyone and their friends played it for a month, and then it decreased down to a lower level. Sometimes a game just scratches an itch people didn’t know they had and explodes for a while, which can explain why no one hears about it until the day it releases and people start telling their friends to play it too.

Don’t forget Apex Legends either. It dropped with 0 marketing or even an announcement and picked up players fast.

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