Sometimes a game just takes off like this and then dies back down to reasonable levels. Remember when Valheim was released? It dropped out of nowhere, everyone and their friends played it for a month, and then it decreased down to a lower level. Sometimes a game just scratches an itch people didn’t know they had and explodes for a while, which can explain why no one hears about it until the day it releases and people start telling their friends to play it too.
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Sometimes a game just takes off like this and then dies back down to reasonable levels. Remember when Valheim was released? It dropped out of nowhere, everyone and their friends played it for a month, and then it decreased down to a lower level. Sometimes a game just scratches an itch people didn’t know they had and explodes for a while, which can explain why no one hears about it until the day it releases and people start telling their friends to play it too.
Don’t forget Apex Legends either. It dropped with 0 marketing or even an announcement and picked up players fast.