Reddit is removing ability to opt out of ad personalization based on your activity on the platform | TechCrunch
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Reddit is removing the ability to opt out of ad personalization based on Reddit activity and adding ability to restrict certain types of ads.

The company said that it will still have opt-out controls in “select countries” without specifying which ones.

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281Y

Opt-out is still illegal in many cases… a lot must be opt-in based. Typically consent must be freely given.

_haha_oh_wow_
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86
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1Y

Maybe I’ll “move to Europe” lol

fires up VPN

Or maybe I’ll just stop visiting reddit entirely?

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661Y

deleted by creator

_haha_oh_wow_
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141Y

That would probably be for the best.

deleted by creator

_haha_oh_wow_
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21Y

No :(

I really should though.

I live in europe! On the internet!

Will they become liable if I don’t opt-out?

amio
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481Y

In the EU, they certainly aren’t allowed to “assume consent”.

It depends if someone bothers to sue them or not. In the EU court decisions until now point that profiling for advertising should be opt-in not opt-out but companies keep trying to find loopholes or at least hoping to not attract too much attention with their defaults.

@[email protected]
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41Y

In EU no one individual needs to sue them. The what-ever-the-office-might-be-responsible at EU burecracy will just send them an nicely worded letter that says “play by the book or we’ll give you fine big enough to bankrupt you no matter how much money you think you have”. The fine is based on company revenue (or sales, I don’t remember what it spesifically was) and there’s no way you’ll weasel yourself out of that no matter how many american lawyers you can hire. The same folks forced Apple to adapt usb-c, so good luck Spez if you try to challenge that.

One small correction: There is no EU office responsible for GDPR enforcement, the EU member states are responsible for handling GDPR breaches within their jurisdiction (Art. 51 GDPR). As an individual you can also file a complaint against offenders (Art. 77 GDPR).

@[email protected]
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81Y

Countries where they’re legally required to.

OK but next year it will be illegal in the EU under thr DMA. It’s illegal regardless of opt-in or opt-out.

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