The world’s most valuable franchise is Pokémon. I will say the list specifies the MCU so IDK if that includes all Marvel stuff.
https://en.wikipedia.org/wiki/List_of_highest-grossing_media_franchises
My old phone became my alarm clock. Sounds ridiculous but my OnePlus Nord N30 has missed a few alarms since I’ve owned it, less than a year. It actually doesn’t even tell you until you restart the phone. Never thought I’d have to worry about a fucking alarm not working on my phone. That’s got to be one of the simplest things a phone can do.
Like that matters to them.