Today, I’m talking with Matt Bromberg, who is the CEO of Unity, one of the leading video game development platforms. He’s been in the job for less than a year, and in many…
“But we consulted and what we heard again and again was, “Hey, I accept that we’re not paying you enough. I actually think you’re delivering more value.”
Ironic that Unity started making profit as a company because customers ( flash game developers ) complained on Adobe that was ignoring them. If Adobe added 3D to flashplayer and some low level graphic card access when developers wanted Unity might never exist.
Huh. Interesting article. But, like a lot of people, I didn’t really know anything about Unity before other than they tried to lock in and fundamentally change the fee model with their last CEO.
With respect to PC gaming, this CEO talked a lot more about AR, VR, and “web games” (still not really sure what those are, he envisions people playing them on phones in a Safari browser?) than he did about PC games. That’s concerning, but maybe to be expected of the former COO of Zynga. I guess that’s where the majority of the money is… He even said “We’re usually supportive of PC gaming too.” Lol. But in fairness, they did touch on the Steam Deck, just less than they did on things I’m much less interested in, like vehicle UX, and nothing about Linux gaming at-large…
I think developers realized how much depending on a single closed ecosystem like Unity could put them over a barrel and started to look at alternatives like Godot, etc that will probably continue to haunt this new Unity company for a while. But I’ve always been of the opinion that more competition and choices are better, for consumers and companies…
Unity is also just a broken mess under the hood, so they’ve got a long technical road ahead of them to actually improve in addition to the reputational damage. CEOs usually don’t understand technical issues so I’m not holding my breath.
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Guess how much credibility you guys have left?
Market saaaaays:
Trust takes years to build and seconds to lose. Losers :>
Actual Article: https://www.theverge.com/decoder-podcast-with-nilay-patel/639509/unity-matt-bromberg-runtime-fee-interview
“But we consulted and what we heard again and again was, “Hey, I accept that we’re not paying you enough. I actually think you’re delivering more value.”
Seems like they’re keeping up the war on users…
Ironic that Unity started making profit as a company because customers ( flash game developers ) complained on Adobe that was ignoring them. If Adobe added 3D to flashplayer and some low level graphic card access when developers wanted Unity might never exist.
Huh. Interesting article. But, like a lot of people, I didn’t really know anything about Unity before other than they tried to lock in and fundamentally change the fee model with their last CEO.
With respect to PC gaming, this CEO talked a lot more about AR, VR, and “web games” (still not really sure what those are, he envisions people playing them on phones in a Safari browser?) than he did about PC games. That’s concerning, but maybe to be expected of the former COO of Zynga. I guess that’s where the majority of the money is… He even said “We’re usually supportive of PC gaming too.” Lol. But in fairness, they did touch on the Steam Deck, just less than they did on things I’m much less interested in, like vehicle UX, and nothing about Linux gaming at-large…
I think developers realized how much depending on a single closed ecosystem like Unity could put them over a barrel and started to look at alternatives like Godot, etc that will probably continue to haunt this new Unity company for a while. But I’ve always been of the opinion that more competition and choices are better, for consumers and companies…
Unity is also just a broken mess under the hood, so they’ve got a long technical road ahead of them to actually improve in addition to the reputational damage. CEOs usually don’t understand technical issues so I’m not holding my breath.