That’s wanted by the marketing team tho. Hype creates profit, regardless how shit your product is. There is a reason why the Diablo 4 Facebook ad says “the fastest selling ARPG ever” instead of something tangently related to gameplay. It’s banking on hype sales, product comes second. They need to rake in quick profits to appease their shareholders.
Social media has conditioned people into swarm thinking and instant gratification instead of introspection and reflected decisions. Nobody gives a fuck about long-term consequences anymore. It’s sickening.
I did get all the hype but after a lifetime of experience working in live performance marketing and software marketing, my position is that all marketing is a lie, and with limited experience in journalistic criticism, that too is as subjective as whether you prefer chocolate or strawberry ice cream.
in the end you experience something — regardless of the overall quality, some parts are better than others. And that’s it. That’s experience. Sometimes you love it, sometimes you don’t. Your fave is someone else’s least and vice versa.
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If I’m excited for a game, I try to make a point of not looking at the hype. Seems like the mainstream coverage has three phases:
Nice to know that other people have had similar experiences!
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That’s wanted by the marketing team tho. Hype creates profit, regardless how shit your product is. There is a reason why the Diablo 4 Facebook ad says “the fastest selling ARPG ever” instead of something tangently related to gameplay. It’s banking on hype sales, product comes second. They need to rake in quick profits to appease their shareholders.
Social media has conditioned people into swarm thinking and instant gratification instead of introspection and reflected decisions. Nobody gives a fuck about long-term consequences anymore. It’s sickening.
I did get all the hype but after a lifetime of experience working in live performance marketing and software marketing, my position is that all marketing is a lie, and with limited experience in journalistic criticism, that too is as subjective as whether you prefer chocolate or strawberry ice cream.
in the end you experience something — regardless of the overall quality, some parts are better than others. And that’s it. That’s experience. Sometimes you love it, sometimes you don’t. Your fave is someone else’s least and vice versa.
Couldn’t agree more!
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