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The key reason why this failed is that it was prohibitively expensive to run. They had to maintain a cast of professional actors, and even minor hotel staff had to maintain story and character.
There’s a very small audience that’s willing to pay thousands of dollars for a Star Wars LARP, no matter how professionally it’s produced.
Plus IIRC it opened during Covid. If I was going I’d need a few more years to make plans.
It was like $6000 for two nights for a family of four. We’re talking some pretty basic rooms, too. Just stupidly expensive.
Christ, our local fantasy LARP only costs about $15 for a weekend, I believe. (Can’t go anymore for health reasons)