The CEO says artistic control remains with developers.
“Well, first of all, they’re completely wrong,” Huang said in response to a question from Tom’s Hardware editor-in-chief Paul Alcorn about the criticism.
“The reason for that is because, as I have explained very carefully, DLSS 5 fuses controllability of the of geometry and textures and everything about the game with generative AI,” Huang continued.
From a programming and visuals standpoint: Ray tracing was always sought after, and it is peak graphical fidelity. It makes visuals better, and (shader) programming easier, more physics-based. It’s not just differentiation, the industry has been dreaming of realtime ray-tracing for 30 years. With slow, continuous movement in that direction.
Dont get me wrong. Its absolutely a very novel and useful feature. It made shit look great. I’m not down on the tech: I’m just saying the push for it wasn’t for the industry. It was to kill framerates and sell cards.
I doubt it. This thing was in the pipeline for decades. It wasn’t just nvidia doing the thing because moore’s law. Everybody was interested and excited, while the moore’s law was alive and well. Literally can’t find better quality, but intel was pushing tech demos such as this.
The actual push for adoption and walled garden of NV RTX is… honestly, just business as usual. Nvidia did exact same with PhysX. Once they have the technological edge, they push hard to pump their ecosystem. They always played evil.
It is good business. Shit for the consumer (unsurprising) … But really aside from Jensen’s apparent ego - I’m curious why nvidia has any interest in the gaming sector. I feel like they accomplished the perfect transition.
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From a programming and visuals standpoint: Ray tracing was always sought after, and it is peak graphical fidelity. It makes visuals better, and (shader) programming easier, more physics-based. It’s not just differentiation, the industry has been dreaming of realtime ray-tracing for 30 years. With slow, continuous movement in that direction.
Dont get me wrong. Its absolutely a very novel and useful feature. It made shit look great. I’m not down on the tech: I’m just saying the push for it wasn’t for the industry. It was to kill framerates and sell cards.
I doubt it. This thing was in the pipeline for decades. It wasn’t just nvidia doing the thing because moore’s law. Everybody was interested and excited, while the moore’s law was alive and well. Literally can’t find better quality, but intel was pushing tech demos such as this.
The actual push for adoption and walled garden of NV RTX is… honestly, just business as usual. Nvidia did exact same with PhysX. Once they have the technological edge, they push hard to pump their ecosystem. They always played evil.
It is good business. Shit for the consumer (unsurprising) … But really aside from Jensen’s apparent ego - I’m curious why nvidia has any interest in the gaming sector. I feel like they accomplished the perfect transition.