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Alright, sure, a pivot to the collector’s market makes sense, but it makes sense in the same way that GameStop pivoted to Funko Pops, you know? Neither GameStop nor Funko is bankrupt yet, but it’s pretty clear what caused their decline.
Emphasis mine, that’s exactly my point. Video is crowdsourced and leads to revenue, while GameFAQs crowdsourced guides don’t. When I look up a YouTube answer to a question about the game I’m playing, and they have 4 minutes of preamble describing the problem before they show me the solution so that advertisers like their video better, it sure seems to explain the A->B. Speaking for myself, embedding images in guides never made them that much more useful to me, and the era we’re in now where the likes of IGN are taking over text based guides just leads to far more of them being incomplete and never finished.
Well, I’d argue if there was no money to be made, then CNET wouldn’t have purchased GameFAQs. At the very least it served to bring people over to their media ecosystem, and I wanna say they did serve ads and affiliate links on the site proper (but adblocker is also old, so it’s hard to tell).
Video contributed, for sure. This is a process of many years, the whole thing was evolving at once. But the clean break idea that print guides existed and then GameFAQs came along and killed guides just doesn’t fit the timeline at all. It’s off by 5-10 years, at least. Guides weren’t residual in the 00s when GameFAQs was at its peak and being bought as a company, they were doing alright. It’d take 10 years longer for them to struggle and 15 for them to disappear. You’re two console gens off there. That’s a lot. If guide makers like Prima were pivoting to collectible high end books out of desperation you’d expect that process to have failed faster than that.
Instead they failed at the same time GameFAQs started to struggle and get superseded, so I’m more inclined to read that as them both being part of the same thing and the whole thing struggling together as we move towards video on media and digital on game publishing. That fits the timeline better, I think.
In any case, it was what it was, and it’s more enshittified now. I’ve been looking up a couple details on Blake Manor (which is good but buggy and flaky in pieces, so you may need some help even if you don’t want to spoil yourself) and all you get is Steam forums and a couple of hard to navigate pages. The print guide/GameFAQs era was harder to search but more convenient, for sure.
I’ve heard lots about acquisitions of games media as they’ve nearly all gone independent lately, especially Giant Bomb, who was part of this family. CNET certainly believed it could make them money, but hardly any of this stuff made anyone any money as they changed hands multiple times. At the very least, it could benefit from economies of scale around securing ads in one deal and displaying them in multiple places, but advertisers paid out less for traditional ads on static web pages at the same time that video ad spending was increasing.
It didn’t happen overnight, much like GameStop.
Yeah, but nobody would argue that GameStop was dying in 2002, which is seven years into GameFAQs existing and very much the heyday of Prima and other dedicated print guide writers. Seriously, it just doesn’t line up. GameFAQs and print guides were servicing the same need.
Again, I’m not saying it didn’t have an impact. I’m saying if Prima guides existed as standalone publications in dedicated gaming stores it’s partly because GameFAQs had killed monthly print magazines as a viable way to acquire strategy guides for games, so you instead had dedicated guide publishers working directly with devs and game publishers to have print guides ready to go at day one, sometimes shipping directly bundled with the game.
And then you had an army of crowdsourcer guide writers online that were catching up to those print products almost immediately but offering something very different (namely a searchable text-only lightweight doc different from the high quality art-heavy print guides).
Those were both an alternative to how this worked in the 90s, which was by print magazines with no online competition deciding which game to feature with a map, guide or tricks and every now and then publishing a garbage compilation on toilet paper pulp they could bundle with a mag. I still have some of those crappy early guides. GameFAQs and collectible print guides are both counters to that filling two solutions to the equation and they both share a similar curve in time, from the Internet getting big and killing mag cheats to the enshittified Internet replacing text guides with video walkthroughs and paid editorial digital guides made in bulk.