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I’ve heard lots about acquisitions of games media as they’ve nearly all gone independent lately, especially Giant Bomb, who was part of this family. CNET certainly believed it could make them money, but hardly any of this stuff made anyone any money as they changed hands multiple times. At the very least, it could benefit from economies of scale around securing ads in one deal and displaying them in multiple places, but advertisers paid out less for traditional ads on static web pages at the same time that video ad spending was increasing.
It didn’t happen overnight, much like GameStop.
Yeah, but nobody would argue that GameStop was dying in 2002, which is seven years into GameFAQs existing and very much the heyday of Prima and other dedicated print guide writers. Seriously, it just doesn’t line up. GameFAQs and print guides were servicing the same need.
Again, I’m not saying it didn’t have an impact. I’m saying if Prima guides existed as standalone publications in dedicated gaming stores it’s partly because GameFAQs had killed monthly print magazines as a viable way to acquire strategy guides for games, so you instead had dedicated guide publishers working directly with devs and game publishers to have print guides ready to go at day one, sometimes shipping directly bundled with the game.
And then you had an army of crowdsourcer guide writers online that were catching up to those print products almost immediately but offering something very different (namely a searchable text-only lightweight doc different from the high quality art-heavy print guides).
Those were both an alternative to how this worked in the 90s, which was by print magazines with no online competition deciding which game to feature with a map, guide or tricks and every now and then publishing a garbage compilation on toilet paper pulp they could bundle with a mag. I still have some of those crappy early guides. GameFAQs and collectible print guides are both counters to that filling two solutions to the equation and they both share a similar curve in time, from the Internet getting big and killing mag cheats to the enshittified Internet replacing text guides with video walkthroughs and paid editorial digital guides made in bulk.