The best ideas come from the heart
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Triple A devs will spend six years building every aspect of a game perfectly attuned to terrabytes of marketing data to have as mass appeal as possible and then quietly turn off the servers six months after release.

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The sad thing is none of them want to make a bad game. They just cit so many rough edges off so nobody cuts themselves that they all end up making the same ball.

Much rather have a game like Death Stranding that half the players are going to bounce off and the rest are going to love all the more for it.

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perfectly attuned to terrabytes of marketing data

My friend works as software dev and he can attest the exact same thing. He has better ideas as a software dev, but marketing and sales people disagree and the management listens to them because all they see are numbers and money. MacNamara fallacy is epidemic in private industry.

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