These explanations make sense to me, but they seem to conflict a little with what’s being said in the post, where it’s implied that game journalism sites get a decent amount of traffic but it isn’t worth as much because media business models as a whole are collapsing somehow:
It doesn’t matter how many millions, or even tens of millions of people are reading a website if the means of financially supporting that writing are evaporating.
I think there’s a lot of explanations for the decrease in value of the ads:
ad market saturation
user ad fatigue
rampant ad blocking
less engagement overall
I’ve heard YouTube video ads pay a lot less to the creator than they used to. A lot of creators are struggling and feel pressured to release a lot more videos and more consistently. But this can all be measured by view counts where the numbers drop off as engagement disappears.
One of the worst things a YouTube creator can do is completely change the type of videos they make. This often gets people to stop clicking videos and YouTube’s algorithm takes this as a sign to stop recommending that creator, causing their views to drop off a cliff.
I wonder if there’s a similar issue with the ads on game review sites today. I have seen some YouTube video reviews that include a sponsored segment for a game I’d never in a million years consider playing (which has no relevance to the video at hand). Maybe if people are reading reviews the ads aren’t relevant to the games they’re playing so they never bother with them?
I never use AI. Can’t stand it. Wish it would go away!
I also think it’s completely stupid and overhyped. I took a course in 4th year on building and training neural networks with PyTorch. I know how it all works at an intimate level. It’s not going to lead to a singularity any time soon (as so many people think).
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These explanations make sense to me, but they seem to conflict a little with what’s being said in the post, where it’s implied that game journalism sites get a decent amount of traffic but it isn’t worth as much because media business models as a whole are collapsing somehow:
I think there’s a lot of explanations for the decrease in value of the ads:
I’ve heard YouTube video ads pay a lot less to the creator than they used to. A lot of creators are struggling and feel pressured to release a lot more videos and more consistently. But this can all be measured by view counts where the numbers drop off as engagement disappears.
One of the worst things a YouTube creator can do is completely change the type of videos they make. This often gets people to stop clicking videos and YouTube’s algorithm takes this as a sign to stop recommending that creator, causing their views to drop off a cliff.
I wonder if there’s a similar issue with the ads on game review sites today. I have seen some YouTube video reviews that include a sponsored segment for a game I’d never in a million years consider playing (which has no relevance to the video at hand). Maybe if people are reading reviews the ads aren’t relevant to the games they’re playing so they never bother with them?
Are these AI bullet points, lmao?
I never use AI. Can’t stand it. Wish it would go away!
I also think it’s completely stupid and overhyped. I took a course in 4th year on building and training neural networks with PyTorch. I know how it all works at an intimate level. It’s not going to lead to a singularity any time soon (as so many people think).
Well, sorry for the accusation. AI usually gives these bullet points when prompted.
It’s so crazy to me that ads pay less and subscriptions cost more.