The industry is full of dead studios that made good games. Marketing does work and is necessary, but I’m not sure much you can say this marketing campaign was successful given the heavy lifting Assassin’s Creed as a brand was already doing.
Given the vitriol against Ubisoft (I’m not commenting on how justified it is), obviously they need to do something to counter it. The anti-woke crowd are an incredibly noisy minority.
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You could cry couldnt you, what a colossal waste of money. Just make a good game, spend the cash there, word will get around.
The industry is full of dead studios that made good games. Marketing does work and is necessary, but I’m not sure much you can say this marketing campaign was successful given the heavy lifting Assassin’s Creed as a brand was already doing.
Good games can still fail, great games can have the luxury of let people do the marketing for them.
Given the vitriol against Ubisoft (I’m not commenting on how justified it is), obviously they need to do something to counter it. The anti-woke crowd are an incredibly noisy minority.