It’s corporate arrogance. “We are so big we can take that market” without understanding what built that market.
They think business is numbers but it is about relationships with people.
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This is such lukewarm obvious stuff to anyone who’s done any agile project management that it’s mind-boggling they would fail to do it.
But I guess it’s what happens when decision are made by bean counters with absolute authority.
It’s corporate arrogance. “We are so big we can take that market” without understanding what built that market. They think business is numbers but it is about relationships with people.