The game can collect data, if that’s what they’re after.
My theory is that it’s all about advertising. It’s another point of contact with the consumer, and another opportunity to make sure every new release is presented to every potential buyer.
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Data. Simple as.
What data? Surely the game itself would be just as capable of transmitting that.
Having a launcher open in the background is less conspicuous of having the game open in the background.
The game can collect data, if that’s what they’re after.
My theory is that it’s all about advertising. It’s another point of contact with the consumer, and another opportunity to make sure every new release is presented to every potential buyer.
Could be.
Indeed, it’s a pre-game forced ad. No other explanation required.