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Its unfortunately a pretty common thing, especially for gatcha games. Look at the whole Limbus Company debacle from a few years back, for example, where people protested outside the studio because the summer skins weren’t sexy enough (for a game that hadn’t previously sexualized characters heavily) and got an unrelated artist fired because she was a feminist and thus was surely the one who made the decision.
With gatcha games, its a bit of a perfect storm with the extreme investment expected in these games, the monetization of characters, an industry that leans into this, and the fact that these games tend to be made in and marketed towards east-Asian regions where generally, sexuality is more accepted but sexism also more common and played largely by young, immature men.
Edit: Notably also, a lot of the men getting super invested in games like this are also vulnerable, which means a lot are likely to also end up in groups like the incel “movement” as well as being more likely to be swept up in any existing toxic culture around the games themselves.