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Sunken cost fallacy maybe.
This is a large part of it. But there is also other people who have put the minimum amount or no money into it and just want a cool space game and also want the developers to not be pressured into rushing updates out (they were once and it was unplayable for a month). I am not defending the sketchy stuff cig have done, they really need to look at how they manage this game and their business, I would have gladly put more than the bare minimum into the game if they didn’t charge so much for everything beyond the first purchase (about £35) but they do too much wrong for me to support it any more than I have