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What mystifies me is usually when they do this sort of thing they throw it on Plus and get a mountain of players. Fall guys, and Destruction All Stars spring to mind as examples. I guess the effect isn’t so strong with the new tiered system, but it may have saved them some face.
When the game had a free beta, there was hardly anyone playing it. At some point you’ve just got server costs and promises of live service content rollouts that can only cost you money.