It seems the general direction the internet is going and I’m all for it
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Have any companies besides ubisoft used the term yet?
iirc Square Enix called Forspoken ‘AAAA’
I seem to remember MS claiming they were opening the “first AAAA dev studio” (The Initiative). Since then, the studio has been radio silent, lost a bunch of talent, and needed help from Crystal Dynamics to work on their first game (Perfect Dark reboot).