Older gamers are a growth opportunity for AA(A) publishers – here is how to capture it
www.midiaresearch.com
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The days of gaming as a hobby only for young people are clearly over. Unlike in the past, gamers are now sticking with console and PC games into adulthood and old age. Consumers aged 55+ account for almost...
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821Y

I don’t believe those numbers for a second, and they’re trying to charge 3k for access. That’s absurd.

Dr. Moose
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79
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1Y

it’s 100% that they count mobile games as “gaming” so grandma and grandpa playing candy crush and wordle are “gamers” now. They list 11% on console but even that seems high. 23% on PC probably includes wordle too.

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11Y

My mother plays a lot of solitaire. Are they including that?

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181Y

It might, but PC would definitely have its share of older gamers. MMORPGs for an example, attract them. I believe the oldest I ran into in my Runescape days was over 70. Of course that’s if you believe peoples’ claimed ages.

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121Y

MMORPGs for an example, attract them

According to the article: not really, the vast majority of them prefer single player.

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1Y

Pretty much all MMORPGs nowadays can be played solo.

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211Y

My girlfriends 70 year old nana plays horizon zero dawn on PS4, in her words “i die a lot but I’m enjoying it”

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11Y

Minecraft has a surprisingly large chunk of older players too.

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21Y

At that price I believe the report doesn’t even exist and they plan on writing it once some idiot buys it.

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-21Y

Modern science in a nutshell lmao

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1Y

They are definitely including casual mobile ‘gamers’ in the 1/3rd number.

The article says 55+ is only around 11% of console gamers, for example.

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21Y

1/10 is still relatively significant. I would’ve figured that figure was lower.

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