Former Square Enix executive Jacob Navok has shared his thoughts on less-than-expected sales of the latest Final Fantasy games. He also tried to explain why people mistakenly think that the Japanese publisher is simply setting unrealistic goals for its products.
Final Fantasy doesnt need to cost $100+ million to make; especially when your only big idea is just to make it look expensive. Execs like to blame their own hubris on market changes but like… treat your workers better and give them creative freedom and they could do great things. Instead its all on the backs of money-grubbing trend-chasers who get to keep their jobs when their inevitable failures lead to mass layoffs.
Ya’ll spent 50 mil on marketing? I barely even noticed ffxvi came out. How much did Dunkey spend on marketing Animal Well and that shit was inescapable for weeks.
We clearly run in different circles. To me, the drip-feed marketing for FF16 felt constant for the months running up to the game. Meanwhile, the very first time I heard of Animal Well was when the reviews started getting posted (and even then I only took notice because they were above average).
I literally saw Animal Well for the first time on the sale page on PSN just before it launched. I thought about buying it because it looked good.
Meanwhile, I saw a ridiculous amount of hype for XVI every time news or a trailer dropped for it. The demo convinced me to pick it up, and I’m so glad I did. It sucks because it’s the first mainline single player game since XII (or maybe X) that lives up to the brand.
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Final Fantasy doesnt need to cost $100+ million to make; especially when your only big idea is just to make it look expensive. Execs like to blame their own hubris on market changes but like… treat your workers better and give them creative freedom and they could do great things. Instead its all on the backs of money-grubbing trend-chasers who get to keep their jobs when their inevitable failures lead to mass layoffs.
Ya’ll spent 50 mil on marketing? I barely even noticed ffxvi came out. How much did Dunkey spend on marketing Animal Well and that shit was inescapable for weeks.
We clearly run in different circles. To me, the drip-feed marketing for FF16 felt constant for the months running up to the game. Meanwhile, the very first time I heard of Animal Well was when the reviews started getting posted (and even then I only took notice because they were above average).
I literally saw Animal Well for the first time on the sale page on PSN just before it launched. I thought about buying it because it looked good.
Meanwhile, I saw a ridiculous amount of hype for XVI every time news or a trailer dropped for it. The demo convinced me to pick it up, and I’m so glad I did. It sucks because it’s the first mainline single player game since XII (or maybe X) that lives up to the brand.