Former Square Enix exec on why Final Fantasy sales don’t meet expectations and chances of recouping insane AAA budgets | Game World Observer
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Former Square Enix executive Jacob Navok has shared his thoughts on less-than-expected sales of the latest Final Fantasy games. He also tried to explain why people mistakenly think that the Japanese publisher is simply setting unrealistic goals for its products.
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Seems like they’re not aware of how much (or little) desire there is for their IPs.

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Foamstars was a new IP, so they didn’t count on brand name to carry this one.

Unless they thought “Square Enix” would be enough to hype it, and yeah, for a game that far away from their usual, that would be completely disconnected from reality.

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